Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Facebook Hits 175M Active Users

Some of us measure our popularity in the number of Facebook friends we have. Facebook measures its popularity in the number of “active users” it has—and that number hit 175,000,000 on Friday the 13th, according to a Tweet from Dave Morin of Facebook.

This comes 39 days after the site reached 150 million active users early last month. While from some reports, Facebook was adding 600,000 new active users per day in early December, the longer term average was far below that (the dates here, except for the date on the final report, are taken from CNET stories):

  • From August 26 to November 3, the site added 20 million users in 69 days, or about 290,000 per day.

Google Buying Twitter? Not a Bad Idea

Vegas should forget the Super Bowl or March Madness, the real action is betting on what Twitter will pick for its revenue model.

Forbes lays down its wager by pointing out the vast amount of data that passes through the micro-blogging service each day.

Twitter is developing a range of analytics and metrics products and services built around the information contained in "tweets," the e-mail and text messages that pass through its platform. "We can measure the tweets," Twitter’s Kevin Thau says. "We’re trying to figure out what are the appropriate metrics around engagement and how to convey those."

There’s certainly a possibility that businesses might have an interest in the aggregated data that comes from Twitter’s stream of consciousness, but with free data already floating around the web (e.g. Google Trends) will companies really open their wallets and pay for it?

Facebook Terms of Service Switcheroo?

As I was sitting down to a nice comfortable night at home I was alerted via Twitter about a change in theterms-of-service Terms of Service (TOS) at Facebook that could be pretty significant. Since I am not totally aware of the protocol for referencing tweets as sources, I will simply give you the whole deal here so the right people can get their Twitter props:

@Mack Collier: RT @jeremymeyers: RT @NealWiser: Facebook Now OWNS Your Content? http://bit.ly/lEobm Please Re-Tweet (via @perrybelcher)

The source of all of this concern is an article on The Consumerist site. It appears that Facebook has changed its terms to imply that they own your content on your Facebook page in perpetuity whether you have your account open or not. While many of us are not too concerned about that fact because of the nature of the content we put on Facebook there may be some that whose hearts skip a beat or two with this knowledge.

Twitter Study: 20% of Young Americans Online Have Tweeted

Speaking of gold mines, Twitter is sitting on a huge one–if it could just figure out how to refine it into something we’d buy.

New stats from Pew Internet suggest that 20% of 25 to 34 year olds online have used Twitter, with those 18 to 24 only 1 point behind (19%). While that number drops off to just 2% by the time you get to adults over 65, 11% of the total US online US population have used the micro-blogging service.

Other interesting stats:

  • 27% of bloggers use Twitter
  • 35% of city-dwellers use Twitter
  • 76% of Twitter users use the internet wirelessly
  • Only 10% of those earning more than $75,000 use Twitter, while 17% of those making less than $30k use the service.

Google’s New Social Bar: Who’s Using It?

Google’s Friend Connect got a new gizmo, or should I say gadget? Technically it isn’t a gadget because its main purpose is to organize the Friend Connect gadgets that a site uses. The Friend Connect social bar is designed to simplify the process of using multiple Google Friend Connect gadgets on your site.

social-bar

The 36 pixel high bar runs across the top of a site and contains a site wide activity feed, a comments section, and a list of site members. Installation for the social bar is relatively easy with Google providing a video demonstration. Google also provides an example site that showcases the social bar in action.

The social bar was announced on Google’s new Social Web Blog, which has the motto, “News and updates about Google products that are helping to make the web more social”

MySpace Founder Bets on Facebook, But Only for the Next 2 Years

It appears that even the co-founder of MySpace is placing his money on Facebook to win the social networking wars–if only for the next couple of years.

Speaking to the Sydney Morning Herald, Brett Brewer co-founder of MySpace who sold the social site to News Corp, said:

“There’s a fundamental shift going on,” Mr Brewer said. “Both sites are … different. We built MySpace for people to find and connect with people they don’t know. Facebook is … built around connecting with people you already know.

“Clearly, the world eagerly embraced MySpace, but as the average person has adopted social networks, where they come to first is making connections with the people they already know. Facebook has done an excellent job of capitalising on that.”

SocialCell Media – Facebook and Nokia Talk Partnership

The trend continues as social media companies, in this case Facebook, seek to go beyond marketing dealsfacebook and look to establish partnerships / alliances with makers of cell phones and other mobile technology. As per usual all of this activity centers on Facebook’s quest to, as the WSJ put it, ‘generate meaningful revenue from its mobile services’. Let’s be realistic, that quest for meaningful revenue regarding anything that Facebook has done is now the equivalent of a business spectator sport. We all watch looking for the home run or touchdown and we wonder if the team has what it takes to make that happen. Despite that, we still show up and hold out hope.