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Hilarious Video: Jon Stewart Tries to Explain Twitter

Any words I type would not do justice to the awesomeness of this video. If you’re a Twitter user–or don’t understand what the fuss is about–grab a coffee and enjoy the next 5 minutes!

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PRLeap Embeds Press Release on Blogs

Last year PRLeap added social features to their press releases. Last week they added a new feature called PRTube. It’s like YouTube for press releases. You can embed a viewer to display PRLeap press release on your blog, web site, etc. This is a great addition. I only wish you could resize the viewer – it’s a little big. To embed any press release, click on it and on the right hand side you can get the code.

As I wrote I like PRLeap and with that feature I’d prefer to use them over a comparable service that doesn’t offer a viewer. Several sites have added a viewer that shows a web site under the press release but none that embed the actual press release on your site. No one likes to read press releases (or at least I don’t think they do). But this means no extra clicks and you can skim it right on site.

Twitter Has a Business Model, Just Won’t Tell Us What it is!

Lots of interesting buzz surrounding Twitter today.

First, there’s public confirmation that Facebook did indeed attempt to acquire Twitter, but the deal stumbled because it would have been based on Facebook’s valuation–something that no one can seem to agree on.

And apparently Twitter wasn’t bluffing. One of the company’s investors has revealed that Twitter could go it alone, now that it has a business model lined-up.

"We think it’s kind of funny to listen to people [in the press] talk about the lack of a business model," he said. "We know how we’re going to do it, and we’re very confident about how we’re going to do it, and it’s not necessarily in our interest to tell people how we’re going to do it. There is a biz model that has yet to be implemented. Of course, I can’t guarantee it’s going to work."

Facebook Goes Open Source–With Its TOS

After what can only be termed a kerfuffle last week over changes to its Terms of Service, Facebook has decided to take some pretty drastic steps to address the issue of content ownership on the social networking site: they’re soliciting input from their users.

Asking for user feedback? Revolutionary, I know—but when it comes to setting the legal policies for one of the most popular sites in the world, somehow I don’t think direct democracy is the best way to determine IP rights. (Okay, I’m sure they’re not going the direct democracy route. Who does these days—I mean, really? Even Digg isn’t really democratic anymore.)

Facebook, MySpace Become Mainstream Marketing Vehicles

By David Lindop

Is it time to rethink who we market to on the social networking giants?

What do you think the average age of a MySpace and Facebook user is? Perhaps 16 for MySpace and 22 for Facebook?

According to AdAge, new reports from comScore suggest that over 50% of American Facebook users, and 44% of MySpace users, are actually over 35 years old. It goes further to confirm the largest age demographic on both of these social media platforms is now between 35 and 44.

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Twitter Fires Up the Spotlight

twitter-logo1Last month Twitter launched its ‘suggested users’ feature and the impact on those who were put on Twitter’s red carpet has been significant. Some of these profiles saw tens of thousands of additional followers added to their own personal profiles which created some very happy folks and, you guessed it, some not so happy people. The LA Times Tech blog has all the details but here are the high points.

Evan Williams and Biz Stone, co-founders of Twitter put this feature into place last month. When users sign up for a new account (which is happening at a dizzying pace) they are given a list of suggested users to follow. The folks at Twitter were noticing that many folks were signing up then not using the service. The hope by offering this was to get the newbies in the game. Makes sense to me since Twitter can be somewhat daunting for those beyond the early adopter / social media savvy part of the population.

B2B Buyers Dig Social Media

A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers.

The report breaks down the use of social media by Social Technographic role by type of social media involvement (types explained in this PPT):

forrester
The “Overall” column indicates what percentage of those surveyed fell into that type of social media activity. Note that, obviously, there is overlap between roles—Creators, who generate online content, can also be Critics, who leave blog comments, etc.

Takeaways here:

  • 91% of these decision-makers consume social media including blogs, video, and customer reviews.
  • 69% of Spectators use social media for business purposes.
  • 55% of the B2B buyers in this survey are Joiners—they’ve created profiles on social networks.