Sincerity, Transparency, and Consistency (see bottom of post for full explanation). Today, I found that the guys over at Twitter are well on their way to following this approach. After suffering, what feels like, daily downtime, the Twitter team posted an open and honest explanation.
Thanks for your patience during these current frustrations (and those to come) as we figure out how to work the kinks out. Thanks also for speaking up: we’re listening.
We’ve gone through our various databases, caches, web servers, daemons, and despite some increased traffic activity across the board, all systems are running nominally. The truth is we’re not sure what’s happening. It seems to be occurring in-between these parts.