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A Comic Reminder to Avoid a Social Media Reputation Blunder

(Hat-tip)

Facebook Hits 150 Million User Milestone

Just a few weeks ago Facebook reached 140 million users. We reported that Facebook was growing at a jaw-dropping 600,000 users a day, and thanks to that growth they have hit the 150 million user milestone.

My first instinct was to question how active users were. After all, I get 10+ Twitter friend requests a day almost none of which are legit. According to Search Engine Watch, half of Facebook’s users use the site every day. Amazing!

Mark Zuckerberg wrote on the Facebook blog stating that Facebook has users in every continent in the world, including Antarctica. With over 35 languages spoken on Facebook and a users from over 170 countries and territories.

Why a Single Yelp User Could Bring Consumer Review Sites to Their Knees

Update: Both parties settled the case in mediation today.

As consumer review sites continue to gain popularity, they appear destined to play an important role in the public perception of any businesses’ online reputation.

That is, unless the consumers screw it up for themselves.

You see, over the past few months I’ve noticed a growing trend of consumers making vague, petty, or downright defamatory complaints. Apparently, I’m not seeing things as CNET reports that a Yelp user is being sued by a chiropractor who claims his review is defamatory.

The lawsuit, filed February 25, 2008, alleges that Biegel [the chiropractor] has suffered loss of reputation and business as a result of the review and seeks punitive damages. According to the lawsuit, the review allegedly contained false statements and inaccuracies that suggested Biegel was dishonest and accused him of fraudulent billing practices.

Facebook Sets Record Traffic on Christmas Eve

FacebookJust a few weeks ago we reported that Facebook was growing by 600,000 users a day. If that wasn’t enough, CNET reports that Facebook set record traffic numbers on Christmas Eve.

During the month of November, Facebook was averaging 1.42% of all U.S. Internet traffic. On December 24, they hit a Facebook-best 2.18% market share that day. That’s a 54 percent increase over November average and a 53 percent increase year over year. Needless to say, things are going well for them.

According to CNET, that pattern was mirrored in the U.K., where visits to the social networking site had a market share of 4.65 percent, accounting for one in every 22 Internet visits.

Facebook Sues Power.com

It wasn’t long ago that we reported on Power.com‘s expansion into the North American market. The social networking aggregator that allows users the ability to navigate and participate in multiple social networks at once, now finds itself in hot water with social networking giant Facebook.

Court documents filed December 30th reveal that Facebook is suing Power.com for a host of reasons including copyright infringement, violations of terms of service, and the scraping of what they consider “proprietary data,” which I assume is user information. It appears the mere inclusion of Facebook into the Power.com site is not at issue, but rather the fact that Power.com did not use Facebook’s public API. As of now Power.com has removed every mention of Facebook from its site.

Digg’s Lack of Ad Targeting is Hurting Revenue

By Trisha Lyn Fawver

Will they or won’t they sell social news site Digg?  It’s been on the rumor mill for years, whether it’ll sell to Yahoo or Google, no one can tell.  But I can tell you one thing – you can’t sell a sinking ship, and with Digg’s Miserable Business as reported at Silicon Alley Insider – they might need to launch a life boat or two.

I’d hope a site with the advantage of having over 20 million unique visitors each month would be apt enough to monetize the site wisely, but it seems with their recent losses in the millions of dollars, they’re certainly not making themselves attractive for any acquisition offers.  Here are the numbers BusinessWeek got a hold of:

Why 2009 is THE Year for Social Media!

istock_000006187283xsmallBy: Carrie Hill

How many of you tried to take advantage of Staples.com’s free version of Quickbooks Pro 09 yesterday? I got my copy – first thing in the morning, but my dad tried in the afternoon and they were sold out. What happened? Well, I think Social Media happened, and that’s a lesson in Why you need Social Media in 2009.

There’s a reason this post went hot at Sphinn and why I’ve seen it “ReTweeted” quite a few times in my Twitter stream. As someone who works in an agency – we’ve hit the wall a few times on getting the executive office AND clients on board with Social Media. Todd Malicoat was right – we’re pitching it wrong.