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Rumor Mill – Yahoo in $1b Talks with Reluctant Bebo?

posted on May 21, 2007

Yahoo has a billion dollars and its burning a hole in the corporate pocket. After failing to convince Facebook to sell for a $1 billion, Yahoo has turned its affections to another popular social network, Bebo.

Bebo is very popular in the UK, so you can see why the press over there is jumping on the rumors.

Yahoo! is rumoured to be weighing a $1 billion (£500m) bid for Bebo, the privately owned social networking site, after shuffling its management team to better place itself for acquisitions….Given Bebo’s strength in Britain, an approach by Yahoo! would be likely to involve Toby Coppel, the Yahoo! executive who previously led the company’s global mergers and acquisitions team and was recently appointed managing director of the group’s operations in Europe.

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Which Social Network Is Right for Your Marketing?

posted on May 18, 2007

You should select the right social network for your marketing based on what outcome you’re looking for in a campaign. eMarketer can help with the results of the iProspect Search Marketer Social Networking Survey conducted by JupiterResearch.

Almost half of the search marketers surveyed had “proactively placed content” on social networking sites including del.icio.us, YouTube, MySpace and LinkedIn.

social networking sites used

How did they feel their efforts fared? Their responses were segemented by the site they used.

social network responses

How can you select the right social network based on outcome? According to these marketers, the best sites:

  • For driving traffic to a site were del.icio.us, Yahoo Answers and MySpace (with craigslist doing respectably, YouTube and LinkedIn further behind and Amazon dead last).

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Rumor Mill – MySpace Buying Flektor?

posted on May 16, 2007

After giving photo slide show newcomer, Flektor, the thumbs-up on May 11th, TechCrunch is now reporting rumors that MySpace has snapped up the company. Despite only just acquiring Photobucket, Michael Arrington suggests Flektor will add much value to MySpace.

The acquisition also makes sense from a strategic standpoint. MySpace has massive distribution as the largest site on the Internet. Photobucket brings storage to the table, and the Flektor team looks to be able to create awesome tools for users to create content. The three services actually fit together nicely.

I have to admit, I tried MySpace once, but didn’t inhale. I was put off by the fact that it was just too darn ugly – which is probably the visual equivalent of “you call that music, in my day…”

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The Next Hot Marketing Ploy? Find a Way to Get Sued!

posted on May 16, 2007

Forget search marketing, viral marketing or even social marketing, there’s a faster way to get your company in the spotlight – get sued by a bigger company.

Don’t believe me? Take a look at all the publicity that social network Imeem is now getting, thanks to a law suit slapped on them by Warner Music.

The suit, filed Tuesday in the U.S. District Court for the Central District of California, claims that “Imeem is no innocent infringer. It invites Imeem’s millions of users to flock to its website to copy, adapt, distribute and perform unlicensed sound recordings and music videos.” A statement from Imeem was not yet available.

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Censorship Issues Continue for Digg

posted on May 14, 2007

It’s been almost two weeks since the latest Digg fiacso. Quick review: stories with HD-DVD encryption codes being censored, Diggers strike back by creating, posting and digging new stories with the codes, Digg’s Kevin Rose conceded.

However, it appears that Digg’s censorship issues are far from over. Rising stories are disappearing after being buried not by the community of Diggers, but by Digg employees (or, possibly, a specific algorithm targeting sites from specific URLs or types of sites). Neil Patel and Andy Hagans have seen this happening to stories that they’ve followed, as have others.

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Facebook Launches Classifieds Marketplace, What Happened to Oodle?

posted on May 14, 2007

Just days after Facebook announced a partnership with online classifieds aggregator, Oodle, the social networking site has rolled-out a seemingly different classified solution.

Facebook’s new “Marketplace” takes a lot of cues from popular classifieds site, Craigslist, and CNET took it for a test drive.

When you post a listing, you first have to select whether you’re listing something or listing that you want something. Then, within that, you can select a category (items for sale, housing, jobs, everything else) and a sub-category within that category. In the “For Sale” category, for example, it’s divided into college-student-friendly sub-categories of books, tickets, electronics, furniture, and everything else. You can add multiple photos, too.

Image via CNET 

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Book Authors Turn to Video and Podcasts for Promotion

posted on May 11, 2007

ClickZ looks at two new initiatives, designed to help book authors promote their books and get in front of more potential readers.

First, Amazon.com is rolling out podcasts for authors…

Amazon.com has begun using podcasts to help promote its media property offerings, including books, music and movies, by providing free interviews with the authors and artists themselves.

Next up, Simon & Schuster is using video…

On the publishing of the business, Simon & Schuster is turning to online video spotlights of its authors to help promote new works and keep the buzz about already released books alive.

If you take a look at recent popular books, you’ll see their promotion is loaded with online interviews, blogs, podcasts, web conferences, search marketing and social marketing.