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Why I’m Giving Twitter Grader’s “State of the Twittersphere” a B+

Thanks to the high number of people that use HubSpot’s Twitter Grader tool, the company is able to provide us with the first "State of the Twittersphere" report.

Analyzing 600,000 Twitter profiles should provide enough valuable data on how we use Twitter–although keep reading for my concern on this–and the main findings include:

  • Twitter is dominated by newer users – 70% of Twitter users joined in 2008
  • An estimated 5-10 thousand new accounts are opened per day
  • 35% of Twitter users have 10 or fewer followers
  • 9% of Twitter users follow no one at all
  • There is a strong correlation between the number of followers you have and the number of people you follow

Should You Avoid the “Scoble-Dilemma?”

Michael Arrington questioning Robert Scoble about his “addiction” to Twitter and Friendfeed wouldn’t normally be headline news here at Marketing Pilgrim, but I think it opens up a good debate.

First, the backstory. Arrington’s open letter post to Scoble reads, in part:

What is the cost of this addiction? Well, I’ll put his family life aside, that’s his business. But his blog has clearly suffered. He now posts only a few times a week, sometimes sporadically writing multiple posts in a day but often skipping 3-4 days in between. A year ago, Robert wrote multiple posts, every day. I used to read his blog daily, now I visit once a week.

Scoble takes it in his stride, providing some good self-analysis of what he’s gained and lost by focusing his efforts away from his blog.

Burger King Uses Twitter to Send Cease & Desist Notice

Just days after an Australian judge ruled that Facebook could be used to server a home owner foreclosure legal documents, we now have a curious case of a cease and desist notice being sent via Twitter.

The official Burger King Twitter account has apparently sent such a notice to the account "WhopperVirgins"–which we assume has been "brandjacked" by someone outside of the fast food company.

Now, knowing BK, this could just be some kind of inside joke, but it will be interesting to see if this is the beginning of a growing trend. I, for one, have personally been a victim of brandjacking on Twitter–although I chose a more amicable solution for getting back the Trackur username.

Facebook Growing by 600,000 Users a Day

Just two weeks ago Facebook reached the 130 million user landmark. As of yesterday, they have already reached 140 million users. At this pace, Facebook is now growing at 600,000 users per day. That’s about 7 users a second. By the time you finish reading this news story, at least 420 users will have joined Facebook.

According to Inside Facebook, Facebook has been growing at 3-4 hundred thousand users per day during the fourth quarter. For some reason, this number has drastically increased.

If Facebook continues at this rate, it could add up to 20 million new users in December and reach 200 million active users by March. Keep in mind however that about 70% of that growth is happening outside the United States.

Twitter Hiring Product Manager for Revenue Generation

Looks like Evan Williams wasn’t kidding when he turned down Facebook last month. Evan had said one of the primary reasons that Twitter turned Facebook down was that they haven’t established a way to monetize the social platform yet. He also mentioned that monetizing Twitter is the top priority over the next year. Evan claims that he is tired of having to rely on fundraising as their primary source of revenue.

In Twitter’s first effort to achieve that goal, they posted a job description for a Product Manager whose primary responsibility will be to monetize Twitter. The job description looks like this:

Open Web Awards: People’s Choice Winners Announced

Over at Mashable, they’ve announced the winners of The 2nd Annual Open Web Awards–you’ll recall that we were one of the many blog partners for the awards.

Here’s a sample of the winners–for the full list, head to Mashable.

Mainstream & Large Scale Social Networks

Winner: Netlog
Runner-up: Platinum Lounge

Embeddable Widgets

Winner: Qoof
Runner-up: Sprout

Blog Plugins

Winner: ShareThis
Runner-up: AddThis

Social News

Winner: Help a Reporter Out
Runner-up: Hubdub

Social Networking Applications

Winner: Aritition
Runner-up: Digsby

Social Bookmarking

Winner: Diigo
Runner-up: ShareThis

Search & Social Search

Winner: Scour
Runner-up: Artiklz

Is Your Brand on Twitter? It Should Be!

By Carrie Hill

There’s a great article over at Mashable this week from Lon Cohen about brand presence on Twitter.  I’ll preface this review by saying I’m a Twitter addict, so I might be a little biased toward the “Yes” side of things but I’ll do my best to represent the Twitter naysayers as well.

Cohen outlines three reasons why brands and Twitter can play nice together.

  • Twitter is opt in—so technically anyone following your brand has an interest in what you have to say.  You’re not sending a mass email hoping 1% of the people care—if you’re engaging with your Twitter followers—they’re interested because they’ve chosen and continue to follow you.