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Loose Tweets Sink Job Offers

It’s still hard to believe that there are people today that do not realize that we live in a radically transparent world where virtually nothing is private.

One such person apparently Tweeted herself out of a nice job at Cisco with this tweet:

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

You know where this is going, don’t you?

So, Cisco–being a TECH COMPANY–has people that use, you know, the web! One such employee, Timmy Levad a channel partner for Cisco, saw the tweet and sent back a reply which I’m sure sent shivers down the spine of the potential new recruit:

Does Google Care About Social?

Pali Research analyst Richard Greenfield issued a report yesterday about the MySpace/Google ad deal concluding that “Google doesn’t care about social networking. But perhaps it should, since social-networking platforms are gradually making search less relevant,” according to AdWeek.

Sounds pretty harsh, no? It’s well-established that ads on social networks don’t perform as well as other types ads. We’ve always liked to think that it’s because social network users aren’t there for advertising or product info. Not so, says Greenfield: “Rather, . . . Google’s algorithm isn’t well-suited to social-networking sites — and that’s something Google isn’t necessarily concerned with.”

And there’s a good reason for that. And no, it has nothing to do with clicks from social networks being less valuable than clicks from elsewhere on the net. It’s jealousy:

Facebook Adds New Privacy Access Level: Everyone

I know why you joined Facebook: to share everything with everyone. Well, good news—this week, Facebook adds a new level of privacy access: everyone.

The new “Everyone” level is in addition to previous levels of “Only Friends,” “Friends of Friends” and “My Networks and Friends.” You still have the option to customize who can and can’t see your profile information, too, as well as selecting exactly what categories of profile information “Everyone” can see.


Facebook explains the benefits of this feature:

By changing your Profile setting to “Everyone”, anyone who finds you through a search on Facebook or sees a post or comment you make can now click on your content and view the elements of your profile you’ve opted to make open. While some special rules remain in place about who can see your profile if you are a minor, people generally won’t need to be friends with you or share a common network in order to view your content if you choose the new “Everyone” setting.

Twitter Ads Make an Appearance

We’re all waiting to see the business model Twitter will roll out and, putting 2 and 2 together, it looks like sidebar ads will be the first to arrive.

Sneaking into the sidebar of Twitter’s homepage are what appear to be small text ads like this:

Right now the "ads" point back to various Twitter pages, but I suspect the micro-blogging service is softening us up for the launch of targeted advertising.

Have you seen the ads? What are you thoughts on Twitter adding text ads to your homepage?

Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned

Forrester Research just released a report that suggests the tough economy will be the catalyst for more spending on social media marketing.

The survey of 145 interactive marketing professionals snuggles-up nicely with cScape’s research published in December that suggested companies will focus more on customer engagement in 2009.

Highlights from the report authored by Jeremiah Owyang include:

  • 53% of interactive marketers expect their budgets for social media marketing to increase as a response to the recession.
  • Social media budgets remain miniscule compared to the rest of interactive marketing. Three-quarters of marketers say their social media spend is $100,000 or less over 12 months.
  • Social media is not yet a marketing line item. 45-percent of marketers say their social budgets are determined as needed and 23-percent say they scrape together funds from wherever they can find them.

Robert Scoble’s New Job? Working for Me!

The news is out about Robert Scoble’s new job: he’s working for me!

Ahem, OK, so not exactly. But, the infamous tech journalist is taking a new job with the hosting company Rackspace and I am a long-time Rackspace client–hence he’s kinda working for me. ;-)

Scoble will head up a new effort called Building 43 which he explains "is not a place. It’s not even a website. It’s a decentralized community for people fanatical about the Internet. You’ll find us on Facebook, on Twitter, on friendfeed, on Ning, and lots of other places too."

Microsoft Bottoms Out in Search Race

Microsoft is sure making a lot of news in search these days. As reported here earlier the new look search of Kumo is lurking about although Microsoft is acting like Kumo is some kind of hallucination that deserves a

Now add to that the news reported in a Computerworld article regarding the U.S. market share of the major search engines. It appears that Microsoft’s share is at a 12 month low which is, well, not real good. Microsoft may be asking “Where’s that darn Kumo thing anyway? Maybe that really will help? It certainly can’t hurt at this point.”

Here’s the scorecard:

Google 63.3 %
Yahoo 21 %
Microsoft 8.2%
Ask 4.1%
AOL 3.9%