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Facebook Sues Power.com

It wasn’t long ago that we reported on Power.com‘s expansion into the North American market. The social networking aggregator that allows users the ability to navigate and participate in multiple social networks at once, now finds itself in hot water with social networking giant Facebook.

Court documents filed December 30th reveal that Facebook is suing Power.com for a host of reasons including copyright infringement, violations of terms of service, and the scraping of what they consider “proprietary data,” which I assume is user information. It appears the mere inclusion of Facebook into the Power.com site is not at issue, but rather the fact that Power.com did not use Facebook’s public API. As of now Power.com has removed every mention of Facebook from its site.

Digg’s Lack of Ad Targeting is Hurting Revenue

By Trisha Lyn Fawver

Will they or won’t they sell social news site Digg?  It’s been on the rumor mill for years, whether it’ll sell to Yahoo or Google, no one can tell.  But I can tell you one thing – you can’t sell a sinking ship, and with Digg’s Miserable Business as reported at Silicon Alley Insider – they might need to launch a life boat or two.

I’d hope a site with the advantage of having over 20 million unique visitors each month would be apt enough to monetize the site wisely, but it seems with their recent losses in the millions of dollars, they’re certainly not making themselves attractive for any acquisition offers.  Here are the numbers BusinessWeek got a hold of:

Why 2009 is THE Year for Social Media!

istock_000006187283xsmallBy: Carrie Hill

How many of you tried to take advantage of Staples.com’s free version of Quickbooks Pro 09 yesterday? I got my copy – first thing in the morning, but my dad tried in the afternoon and they were sold out. What happened? Well, I think Social Media happened, and that’s a lesson in Why you need Social Media in 2009.

There’s a reason this post went hot at Sphinn and why I’ve seen it “ReTweeted” quite a few times in my Twitter stream. As someone who works in an agency – we’ve hit the wall a few times on getting the executive office AND clients on board with Social Media. Todd Malicoat was right – we’re pitching it wrong.

Why I’m Giving Twitter Grader’s “State of the Twittersphere” a B+

Thanks to the high number of people that use HubSpot’s Twitter Grader tool, the company is able to provide us with the first "State of the Twittersphere" report.

Analyzing 600,000 Twitter profiles should provide enough valuable data on how we use Twitter–although keep reading for my concern on this–and the main findings include:

  • Twitter is dominated by newer users – 70% of Twitter users joined in 2008
  • An estimated 5-10 thousand new accounts are opened per day
  • 35% of Twitter users have 10 or fewer followers
  • 9% of Twitter users follow no one at all
  • There is a strong correlation between the number of followers you have and the number of people you follow

Should You Avoid the “Scoble-Dilemma?”

Michael Arrington questioning Robert Scoble about his “addiction” to Twitter and Friendfeed wouldn’t normally be headline news here at Marketing Pilgrim, but I think it opens up a good debate.

First, the backstory. Arrington’s open letter post to Scoble reads, in part:

What is the cost of this addiction? Well, I’ll put his family life aside, that’s his business. But his blog has clearly suffered. He now posts only a few times a week, sometimes sporadically writing multiple posts in a day but often skipping 3-4 days in between. A year ago, Robert wrote multiple posts, every day. I used to read his blog daily, now I visit once a week.

Scoble takes it in his stride, providing some good self-analysis of what he’s gained and lost by focusing his efforts away from his blog.

Burger King Uses Twitter to Send Cease & Desist Notice

Just days after an Australian judge ruled that Facebook could be used to server a home owner foreclosure legal documents, we now have a curious case of a cease and desist notice being sent via Twitter.

The official Burger King Twitter account has apparently sent such a notice to the account "WhopperVirgins"–which we assume has been "brandjacked" by someone outside of the fast food company.

Now, knowing BK, this could just be some kind of inside joke, but it will be interesting to see if this is the beginning of a growing trend. I, for one, have personally been a victim of brandjacking on Twitter–although I chose a more amicable solution for getting back the Trackur username.

Facebook Growing by 600,000 Users a Day

Just two weeks ago Facebook reached the 130 million user landmark. As of yesterday, they have already reached 140 million users. At this pace, Facebook is now growing at 600,000 users per day. That’s about 7 users a second. By the time you finish reading this news story, at least 420 users will have joined Facebook.

According to Inside Facebook, Facebook has been growing at 3-4 hundred thousand users per day during the fourth quarter. For some reason, this number has drastically increased.

If Facebook continues at this rate, it could add up to 20 million new users in December and reach 200 million active users by March. Keep in mind however that about 70% of that growth is happening outside the United States.