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Facebook Note Removes British Juror from Trial

social justice?By Taylor Pratt

In what will most likely become a trend in the social networking realm, a British juror was removed from the jury for posting a “note” on Facebook. According to the The Sun, a U.K. tabloid who originally broke the story, she was asking for advice from her friends on what they thought the outcome of the trial should be. She was unable to make a decision herself.

As social networking sites like Facebook and Twitter continue to grow, will this become more of a problem? In addition to the increase in social networking sites, smart phones are making it easier than ever to login to your favorite social site and share your thoughts. How will governments be able to prevent jurors from accessing these sites, and should there be a punishment for disclosing the confidential information? Let us know your thoughts.

SMX London – SEO & Social Media Marketing

The social media sessions at SMX last year were a packed affair and this year was no exception with the subject proving equally in demand.

Jane Copland – SEOMoz

Jane told attendees that relevant link bait is not just a good idea these days but a necessity. However with the link bait explosion there were some winners and losers and this year there was noticeably a more serious tone in the air…

She cited a case study where a web based widget was originally created and used on a dating website. The widget had a link contained inside back to the source website whenever it was placed on a website.

Voting Open for the 2nd Open Web Awards

If you took the time to nominate a company for the Open Web Awards, you might be interested to know that final voting is now open.


You have until Sunday, November 30th 11:59 pm PST to vote!

Citysearch Gets Mobile and Social

citysearchLocal review site Citysearch has announced an overhaul to its mobile and web sites. Now in beta, Mobile by Citysearch adds enhanced features for mobile users, and the new website integrates more local and social aspects.

Mobile and local have always been a good match, but the implementation of this natural pairing hasn’t fully “arrived.” Mobile by Citysearch, however, is a good step along that path. The new site is designed to be compatible with whatever mobile device you use, including content layout and using your phone’s default navigation (thumbwheel, touch screen, etc.) for a more intuitive UI.

Citysearch has long been available through mobile phones—two years ago, they added mobile search to their site as well as local business listings via text message.

Motrin Faces Twitter Headache Over New Video Campaign

Whenever I counsel clients about the use of social media, I always advise they speak to their target audience and figure out what messaging (and channel) would appeal to them.

I’m not sure if the manufacturer of Motrin followed that advice, but judging by the enormous backlash the company is facing over it’s new Motrin “Mom-Alogue” video, I suspect they didn’t speak to a single mother (at least, they didn’t speak to any that use Twitter).

Taking a look at the negative Twitter conversations surrounding #motrinmom demonstrates that Motrin is, in just a few short hours, facing a huge reputation disaster–initiated by the very audience Motrin hoped to target, “Mama Bloggers.”

Just look how fast this online reputation crisis came to a boil:

Facebook Ad Rates Fall: When 32% Growth Is Not Enough

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.

AllFacebook reports that both the CPM and the minimum spend for some Facebook have dropped 50% since October of last year:

At the time Facebook homepage advertisements attracted a $10 CPM and required a $50,000 minimum investment. Since then it appears that Facebook’s ad rates have dropped significantly and the minimum ad spend has also dropped to $10,000.

Just How Much Transparency Should We Expect from President Obama?

It’s not difficult to see just how important social media was to the presidential campaign of Barack Obama. He had a long list of social media touch points, including:

Now the question being asked is; can, and will, Barack Obama continue with his social media efforts, when he assumes the office of President of the United States? Will the transparency continue?

Early signs suggest that our next Commander-in-Chief will remain entrenched in social media. The launch of Change.gov demonstrates his attempt to bring democracy kicking and screaming into the Web 2.0 age. Not only does the site have a blog–and profiles of Obama and Biden–but you can see Obama’s agenda as President, share your vision for America, and even apply for a job at the White House!