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Goliath Picks on David: The Tweet-Wars Begin

by Matt Rebeiro

Just a thought: who else finds that Twitter is their new RSS feed? Yep, me too!

Further observation tells me there are only two things being discussed in the news: the global recession and Twitter. Seriously, when was the last time you read a news story that wasn’t about how we’re all poor and talking to each other in 140 character bursts?

In the case of the former (the global recession), Google has once again leapt to the rescue and are offering a Google branded solution; their ‘Tip Jar‘. Financial panacea? Hardly. Interesting bit of digital fluffery? Probably.

Anyway, when taking time out from solving the world’s financial ills one tip at a time, Google has decided to get—how to say—’snarky’ about Twitter’s increasing popularity.

Why Google & Twitter Need to Ditch “Nofollow” for All Our Sakes!

Two Thomsons Gazelles Butt HeadsWhile we’re busy discussing whether Twitter can become the next big search engine, or if Google can figure out how to tap into the “fresh” micro-content being churned out every second, we’re missing one crucial element that’s preventing both sides from achieving their goal.

The nofollow link tag.

(To clarify, I mean the rel=”nofollow” attribute, which is not the same as the “nofollow” meta tag, but many in the industry still refer to as a “tag” anyway)

What was initially sold by Google as a means to stop our “Google Juice” being shared with sites we don’t trust, is now so pervasive, it’s preventing search engines from tapping into the hundreds of newly minted web pages, video streams, images, and blog posts that are shared each day on sites such as Twitter.

Social Media Measurement–Without Myopia

geometry_2At Econsultancy today, Editor-in-chief Chris Lake is putting social media measurement into perspective:

The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement.

Rather than focusing on the smaller, campaign-specific metrics, such as traffic from Twitter or the number of fans on Facebook, wouldn’t it be better to look at how it helps to shift the most important business KPIs, such as sales, profits, as well as customer retention and satisfaction rates?

Wait, what? Instead of looking at the easily measurable metrics, actually measure our success by how well our social media stats fit into our overall online strategy? . . . Nah, that’ll never work.

The Search Engine Known as Twitter

By Trisha Lyn Fawver

As usual, TechCrunch has got us thinking about things in a different light.  One of my favorite social media applications, Twitter, has been getting more exposure in the mainstream lately, and with that more people are questioning what they can use Twitter for.  Some see the micro-blogging service as just another distraction, or instant messaging on speed.  Much to my chagrin, many marketers are seeing Twitter as just another publishing platform to push ads.  And still some are seeing it for what it is: a valuable tool.

And what it’s becoming: a search engine.

Facebook Gives Itself a Face Lift

Facebook has announced some major changes that have been called a response to the Twitter threat and just about facebook2everything else. Just like most things in this Web 2.0 social media whirlwind we live in the change is fast and furious and the opinions outpace the change by a considerable margin.

Erick Shonfeld over at TechCrunch does a great job of outlining the changes that Facebook has announced. The changes are for the homepage, profile pages and activity streams. The highlights are as follows:

  • No more distinction between private profiles and public pages
  • Real time updates of the news feed on everyone’s personal page. In essence, Facebook is looking to be more like Twitter.
  • There is also the implementation of a social graph which is a map of social connections between members

Twitter Is More Than Connecting

By Patricia Skinner

It has been said (too often) that Twitter is for connecting. And with over 6 million users it certainly is. But it’s for so much more than just connecting.

  • Can you learn on Twitter? Personally I think it’s one of the best places on the net to get an education on just about any subject you care to name.
  • Can you get traffic on Twitter? More than you can cope with if you’re prepared to invest a little time and a little of yourself.
  • Can you sell on Twitter? Yes, if you make the right moves.

It’s possible to connect up with your potential target market like no other place on the Web, if you only understand the way Twitter works.

Yahoo Updates to Challenge Google Friend Connect, Facebook Connect

Data portability: it’s one of those buzzwords that everybody just has to be in on these days. From OpenID to Facebook Connect to Google Friend Connect, there are more and more ways to use a single login and take your information anywhere on the web. And today there’s one more: Yahoo Updates through a partnership with JS-Kit.

JS-Kit is described as a “distributed social network connecting more than 600,000 sites.” Sites on that network using the JS-Kit comment widget are already hooked in to Yahoo Updates, enabling users to publish stories and comments from around the web onto their Yahoo Updates feed. Users will also be able to take their Yahoo ID with them around the web. (Starting to sound a bit familiar?) With glittery new APIs, this is all part of Yahoo’s Open Strategy (remember that?).