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Facebook Redesigning Pages, But New Research Suggests Engagement is Low

In an attempt to entice more of its users to engage advertisers, Facebook is planning a re-design of its "Pages" which, according to AdAge, will include:

  • Pages will soon have tabs, making them resemble Facebook profiles.
  • Information shared by pages will show up in Facebook users’ news feeds more often, presenting expanded opportunities to attract new fans.
  • Since there will be multiple tabs, Facebook ads can set any tab as a landing page.

However, new research from The Participatory Marketing Network (PMN) suggests that it may not be the ad format that’s the problem, but the platform itself. According to a study of 220 social network users aged between 18-24, they’re just not that interested in ads on social networking sites.

Skittles Buzz Lasts as Long as a Sugar Rush

The question was asked here yesterday by Joe Hall and there were as many opinions asskittles there are colors in a bag of Skittles but as of this morning the jury is in. Skittles has taken down its site redesign reports MediaPost.

Apparently putting the brand and its message in a vehicle driven by consumers brings out the good the bad and the ugly.

The good was the fact that yesterday a lot of people were talking about Skittles. I have to admit that unless I am forced to I am not thinking about Skittles or writing a post about them. So to that degree this experiment certainly worked. Buzz was created and people were talking about the crazy colors of the Skittles rainbow.

Skittles’ Social Media Campaign: FTW or Epic Fail?

skittlesYesterday rainbow-colored candy brand, Skittles launched a new web presence that has caused notice by many in the world of marketing and average web-head-geeks a like. The Mars-owned company gave their site a facelift of sorts that has left some in awe and others in shock.

Now when visitors go to they don’t see the typical corporate branded site. Instead they get a fresh serving of social media. The home page is essentially an overlay of displaying results for the term “skittles.” There are several other navigational features that Skittles has added to point users to other social media outlets such as YouTube and Facebook.

Social Networking Up 93% Since 2006

Market research firm Netpop has released a new study today that suggests that social media is expanding at a fast pace. According to their findings social networking has increased 93% since 2006. This comes to no surprise to most of us that have followed sites like Twitter and Facebook that have seen unprecedented growth over the last couple of years.

However, one interesting statistic is that 54% of micro-bloggers post or “tweet” daily. Also 74% of the daily micro-bloggers are under the age of 18.

Apparently, 105 million Americans contribute to social media, but only 7 million are “heavy” social media users who connect with 248 people on a typical week.

Hilarious Video: Jon Stewart Tries to Explain Twitter

Any words I type would not do justice to the awesomeness of this video. If you’re a Twitter user–or don’t understand what the fuss is about–grab a coffee and enjoy the next 5 minutes!


PRLeap Embeds Press Release on Blogs

Last year PRLeap added social features to their press releases. Last week they added a new feature called PRTube. It’s like YouTube for press releases. You can embed a viewer to display PRLeap press release on your blog, web site, etc. This is a great addition. I only wish you could resize the viewer – it’s a little big. To embed any press release, click on it and on the right hand side you can get the code.

As I wrote I like PRLeap and with that feature I’d prefer to use them over a comparable service that doesn’t offer a viewer. Several sites have added a viewer that shows a web site under the press release but none that embed the actual press release on your site. No one likes to read press releases (or at least I don’t think they do). But this means no extra clicks and you can skim it right on site.

Twitter Has a Business Model, Just Won’t Tell Us What it is!

Lots of interesting buzz surrounding Twitter today.

First, there’s public confirmation that Facebook did indeed attempt to acquire Twitter, but the deal stumbled because it would have been based on Facebook’s valuation–something that no one can seem to agree on.

And apparently Twitter wasn’t bluffing. One of the company’s investors has revealed that Twitter could go it alone, now that it has a business model lined-up.

"We think it’s kind of funny to listen to people [in the press] talk about the lack of a business model," he said. "We know how we’re going to do it, and we’re very confident about how we’re going to do it, and it’s not necessarily in our interest to tell people how we’re going to do it. There is a biz model that has yet to be implemented. Of course, I can’t guarantee it’s going to work."