If you took the time to nominate a company for the Open Web Awards, you might be interested to know that final voting is now open.
You have until Sunday, November 30th 11:59 pm PST to vote!
Local review site Citysearch has announced an overhaul to its mobile and web sites. Now in beta, Mobile by Citysearch adds enhanced features for mobile users, and the new website integrates more local and social aspects.
Mobile and local have always been a good match, but the implementation of this natural pairing hasn’t fully “arrived.” Mobile by Citysearch, however, is a good step along that path. The new site is designed to be compatible with whatever mobile device you use, including content layout and using your phone’s default navigation (thumbwheel, touch screen, etc.) for a more intuitive UI.
Whenever I counsel clients about the use of social media, I always advise they speak to their target audience and figure out what messaging (and channel) would appeal to them.
I’m not sure if the manufacturer of Motrin followed that advice, but judging by the enormous backlash the company is facing over it’s new Motrin “Mom-Alogue” video, I suspect they didn’t speak to a single mother (at least, they didn’t speak to any that use Twitter).
Taking a look at the negative Twitter conversations surrounding #motrinmom demonstrates that Motrin is, in just a few short hours, facing a huge reputation disaster–initiated by the very audience Motrin hoped to target, “Mama Bloggers.”
Just look how fast this online reputation crisis came to a boil:
Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.
AllFacebook reports that both the CPM and the minimum spend for some Facebook have dropped 50% since October of last year:
At the time Facebook homepage advertisements attracted a $10 CPM and required a $50,000 minimum investment. Since then it appears that Facebook’s ad rates have dropped significantly and the minimum ad spend has also dropped to $10,000.
It’s not difficult to see just how important social media was to the presidential campaign of Barack Obama. He had a long list of social media touch points, including:
Now the question being asked is; can, and will, Barack Obama continue with his social media efforts, when he assumes the office of President of the United States? Will the transparency continue?
Early signs suggest that our next Commander-in-Chief will remain entrenched in social media. The launch of Change.gov demonstrates his attempt to bring democracy kicking and screaming into the Web 2.0 age. Not only does the site have a blog–and profiles of Obama and Biden–but you can see Obama’s agenda as President, share your vision for America, and even apply for a job at the White House!
Wow, something’s up here—this is the second time this week we’ve written about MySpace. The granddaddy of all social networks is having quite the week for news, with the announcement of their video fingerprinting ad partnership Monday, their Q3 announcement, rumors about the income from their new ad platform and rumors about naming a CEO for their new music division. Whew!
Yesterday, MySpace’s parent (grandparent?) company, News Corp, discussed its Q3 earnings. While many of the conglomerate’s divisions did poorly, MySpace’s unit still posted a 17% increase in revenue YOY. However, they are feeling the hit of the failing economy, as Rupert Murdoch said:
“We are doing slightly better than the marketplace, but it’s clear from everybody else that there’s a lot of softening in the display advertising marketplace, and we are clearly beginning to feel some of that.”
Who do you think is the most influential and cutting-edge company in social media? Well, instead of simply telling your friends, you can tell the whole world by nominating them for the 2nd Annual Open Web Awards.
After last year’s success, Mashable is once again organizing the Open Web Awards–this time you can make a nomination in any of 26 categories. And, once again, Marketing Pilgrim is delighted to be a blog partner for the awards.
If you believe your company should be nominated–or you’re just a fan of a company that you believe deserves recognition–you can nominate them using the widget below.
Nominations close Sunday, November 16th at 11:59 pm PST. Nominate now and start campaigning! And feel free to embed this widget on your own blog or website by clicking the “Grab This” button!
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