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Revenue Coming for Twitter: Why They Said “No” to Facebook

By Taylor Pratt

Why did Twitter turn down Facebook? For the last month, talks between the two social giants had been going on. Facebook ultimately made an offer of $500 million (in mostly stock options) to purchase Twitter. Seems like a fair offer considering Twitter has failed to monetize its microblogging platform. According to Twitter CEO Evan Williams, however, the deal didn’t make sense.

We explored it, as we should. We took it seriously. It definitely made sense—the strategy we talked about with them—but it wasn’t the right time.

According to the New York Times, he still believes Twitter has too much left to do. Figuring out how to make money is the first priority.

To Tweet or Not to Tweet…Is That Even a Question?

Seems like you can’t turn around without falling over a Twitter article, blog post, how to guide or whatever. Now that there is a brief but well stated Twitter primer in the WSJ, the proverbial cat is out of the bag. No longer will Twitter be amongst the cool internet marketing crowd or be confined to the 35 and under set (for the most part). So what’s next?

First, I personally thought that Guy Kawasaki’s take on Twitter was right on the money. He starts off by making the statement:

If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

Pownce Shuts Down – Founders Move to Six Apart

by Rene LeMerle

The first major micro-blogging casualty has emerged over the past week. Pownce, a Twitter-like lifestreaming service, announced it was closing its doors (figuratively speaking) mid-December.

The Pownce team announced the imminent closure of the service via their blog this week: “We’re bittersweet about shutting down the service but we believe we’ll come back with something much better in 2009.”

The Pownce founders and technology are moving across to Six Apart, the company behind blogging platforms Vox, Movable Type and TypePad. Leah Culver and Mike Malone will be joining the engineering team at Six Apart, hoping to continue their vision there.

We’re very happy that Six Apart wants to invest in growing the vision that we the founders of Pownce believe so strongly in and we’re very excited to take our vision to all of Six Apart’s products.

Social Media Monitoring Tools–8 Free Options

Need something more advanced? Trackur now offers a free social media monitoring plan. No strings. No gotchas. Just powerful, free social media monitoring tools.

It’s been a little more than a year since I put together my list of 26 free social media monitoring tools you should be using to monitor your brand’s reputation.

In that time, new social networks have gained increased importance, and new tools have come onto the scene. The original list still remains important, but consider these additional 8 social media tools to be your 2008 update.

If you know of any free tools that should be added to the list, please share them in the comments section for others to see.

Thanks!

1. Twitter

Power.com Offers One-Stop Shop for Social Networking

By Joe Hall

Logo From Power.comOk, let me first start off by saying, Power.com is awesome! What is it? Power.com is a one stop shop for social networking and instant messaging. Think about it this way: with Power.com you have the ability to navigate and use Myspace, Facebook, Hi5, Orkut, MSN is live. Yahoo Messenger, AIM, and soon Gtalk, all at the same time.

Today Power.com will attempt to reach out to an American audience for the first time, since this Brazilian based startup first caught the attention of funding powerhouses Draper Fisher Jurvetson and Esther Dyson. And I am willing to bet that its going to go over very well.

Consolidating Web 2.0 services is a hot trend at the moment with companies and tools such as pidgin and friendfeed helping manage a barrage of different networks and protocols.

Facebook Connect – Great Feature or Another Privacy Nightmare?

By Carrie Hill

First announced back in May, Facebook Connect rolled out this weekend and now you can take your followers with you.  Specifically – you can now use your Facebook credentials to log into other sites across the web and see your Facebook friends’ activity on those sites.

Amid concerns over privacy – many sites are on tap to add this functionality to their own platforms – soon you will be able to see your Facebook friends on Discovery Channel sites, Digg, Hulu and more.

Instead of keeping information and platforms close to their chests – many Silicon Valley giants are looking to share at least a small amount of information if it makes the web more accessible for its users.  The issue I see with this is privacy – and that’s not a new issue for Facebook.

Social Media: Failure to Launch

By Peter Young

Social Media is a name on many peoples’ list, and a channel on many advertisers’ marketing plans – however – as many advertisers have recently found – it may not necessarily be the most effective channel in terms of direct response.

Certainly the research would suggest the potential traffic is there. Research suggests that around 60% of Americans use social media sites, with around three quarters of this figure visiting a site at least once a week. That by itself would suggest that there is a significant branding opportunity alone via social media sites, so what are the problems?