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Why Isn’t Coke on Twitter?

Econsultancy recently ranted about the one-dimensional marketing world many top brands like Coke operate in. Coke may have the worlds biggest Facebook Fan Page but they’re not on Twitter!! And they aren’t integrating their online and offline ad campaigns either.

“All too often the internet (and mobile) is a last-minute thought, when it should be built into a campaign at the outset. More than that, it should now be hardwired into marketing strategies by default.”

-Why do Top Global Brands Like Coca Cola Ignor Twitter?

Not only has someone else claimed Coke’s brand names on Twitter Coke doesn’t appear to listen. Even though it’s being talked about.  The word ‘Coke’ appears more than 1,000 times on Twitter in just a day (their other brands are mentioned too).

’25 Things’ Drives Spike in Facebook Traffic, Signups

Facebook’s popular “25 Things About Me” meme  has gone viral and has even hit mainstream media (it’s in Time Magazine!). And since you have to have a Facebook account to participate, this simple request has driven a lot of new signups and traffic to the site.

Here’s how it works: you write 25 facts about yourself, post it on Facebook, and tag your Facebook friends so they could fill out 25 random things about themselves. Have you done it yet? If you don’t know how to tag someone, you learn.

It ended up being big – as in about 5 million of these have been written in just one week big. As a result we know far more about the minutia of each other’s lives than we ever did. I’ve known my cousin since we were born and I learned new trivia about her from this meme.

Twitter Bringing Revenue This Year, Not Charging Businesses Yet

news_headlines001This week, there’s been a flurry of news about Twitter’s business plans. Okay, so Twitter’s business plans have been the subject of news for months, but this time it looked like Twitter was about to come out with a revenue model: charging businesses for certain add-on services.

Some people took this to mean that they would charge big brands for using the service in the first place, a claim that Twitter co-founder Biz Stone takes to task on the Twitter Blog. So, just to be clear, even though we reported this correctly earlier this week, I’m going to say it again:

Twitter is not going to charge anyone to tweet

Its basic service has always been and will always be free, as Stone asserts:

Twitter to Charge Businesses?

The co-founder of Twitter Biz Stone has confirmed that Twitter plans to charge businesses for extra services. There are few details or dates. But that’s the question in all of our minds—especially the investors who put $20 million into Twitter and I assume want to see a return.

No doubt Twitter has proven its value—TechCrunch wrote that Dell made a million over the holidays by using Twitter to tell people about discounts and sales.

There are said to be anywhere from 4 million to 6 million people using Twitter ( is said to have over 20 million users and turn a profit). The problem with monetizing social networks is that people don’t go there to buy, but to communicate. Plus, they’re used to getting everything free. Even Dell’s VP was quoted as saying that Twitter better keep it simple and inexpensive if they do plan to charge.

Analysis of the Little Gordon Campaign for

By Kevin Palmer

One of my favorite things about social media is to see how marketers use it and to examine the strategies that are behind a campaign. Last fall Totaljobs Group Ltd ran a campaign for one of their properties The concept of the campaign was a video series about Little Gordon (videos contain strong language), a play on the reality television show cooking host and star chef Gordon Ramsey. The campaign hit the right marks with these videos. They look really good, they are concise, they have a tinge of controversy but most of all they are funny.

3 Ways Our Government is Using Social Media

by Regis Hadiaris

In a recent Twitterview with Advertising Age‘s Pete Blackshaw, Andrew Wilson at the Department of Health and Human Services (HHS) shared a practical view of how government is using social media.

Social Media Lessons from Andrew (AndrewPWilson on Twitter):

  1. Listen—it’s the first step in social media. HHS is trying to understand the tools, what is being said, and how they can contribute to the conversation.
  2. Develop meaningful relationships. Just like Andrew learned when working with farmers in the Peace Corps, personal connections are immensly valuable.  Technology is simply a facilitator of those connections.
  3. Follow the leaders. Andrew points out that the Centers for Disease Control and are both doing tremendous work in social media.

Personally, I think it’s important to note that all of Andrew’s interactions so far have been positive.  We’ll see how the HHS team evolves and responds to adversity over time.  As most of us already know, the social web can be an amazingly helpful, and sometimes unforgiving, place.

Microsoft Premieres Celeb Site, Wonderwall

No word yet on whether champagne supernovae were served at red carpet event.*

Microsoft’s latest last-ditch-looking effort actually looks pretty good, as BoomTown notes. Today they unveil a new celebrity site, Wonderwall, with subtle MSN branding, a cool layout and plenty of ad space.


The site was designed by BermanBraun Interactive. Its main showcase, shown above, is pretty cool—a side-to-side scrolling “wall” grid of celebrity photos with headlines. Mouseover the headlines and short story excerpts pop up. Click on these, and
what I can only assume is the eponymous “wonderwall” splits open to add the full story, also side-to-side scrolling, in the middle of the wall:


Below are short lists of recent headlines, features and celebrities.