Econsultancy recently ranted about the one-dimensional marketing world many top brands like Coke operate in. Coke may have the worlds biggest Facebook Fan Page but they’re not on Twitter!! And they aren’t integrating their online and offline ad campaigns either.
“All too often the internet (and mobile) is a last-minute thought, when it should be built into a campaign at the outset. More than that, it should now be hardwired into marketing strategies by default.”
Not only has someone else claimed Coke’s brand names on Twitter Coke doesn’t appear to listen. Even though it’s being talked about. The word ‘Coke’ appears more than 1,000 times on Twitter in just a day (their other brands are mentioned too).