Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

While You Enjoy your Day Off Facebook Adds IM

Facebook’s 67 million users can now instant message each other – or at least some of us can. The new feature is being integrated gradually.

The IM service is an in-browser client, and you can chat with your Facebook friends that are logged in. So far it doesn’t support external IM services, like Yahoo or MSN Messenger.

The way the launched IM reminds me of how my college grounds department cut down trees on campus – on the weekend. Why? So botany professors or tree lovers wouldn’t notice. It’s been suspected that Facebook is taking a similar tack by releasing the feature when not as many people will notice.

MySpace Announces iTunes Rival

current myspace music headerMySpace announces today that they will launch MySpace Music, a service to rival Apple’s popular iTunes music player and marketplace. Like iTunes, MySpace Music will feature streaming music, paid DRM-free MP3 downloads and music-related merchandise.

MySpace Music is a joint venture with Universal Music Group, Sony BMG Music Entertainment and Warner Music Group. The other major recording company, EMI, may still sign on, possibly even before MySpace Music launches. The launch dates has not been set, but MySpace CEO Chris De Wolfe says that commercial features will roll out over the coming three or four months.

MySpace Chief Operating Officer Amit Kapur told Reuters that through this venture, MySpace Music “goes from being a promotional vehicle to being a commercial vehicle.” MySpace already features 5 million artists and 30 million members who listen to music through the site.

Join Me at Blog Carolinas May 9th; a Free Social Media Marketing Event in NC

I’ve been asked to speak at Blog Carolinas, here in the Raleigh-Durham area. The event is taking place on May 9th and is completely free–although space is limited to the first 200 registrants.

There’s more than a dozen quality sessions and lots of networking opportunities. More details below.

=======

Blog Carolinas
A Conversation about Social Media in the Enterprise

  • See how Social Media is impacting your Marketing and Communications Strategy
  • Learn how Community can serve as a model to improve your organization’s productivity
  • Meet others that are dealing with the same issues you are.
  • Talk to experts in the fields of On Line Reputation, Search Engine Optimization, Web 2.0 Technology and On Line Community Building
  • Experience cool new stuff

Event Details

I Believe the Children Are Our (Social Media) Future

Image Credit: BBCPssst. Hey kid! Want to earn a quarter? Tell your friends about this cool new video game, and it’s yours.

Silly? Not really. Not when you consider a new survey out of the UK that suggests 49% of kids aged between 8 and 17 have a social media profile.

The Ofcom report looks into the impact of social networks on people’s lives in the UK as part of a wider media literacy campaign and surveyed 5,000 adults and more than 3,000 children.

“Social networks are clearly a very important part of people’s lives and are having an impact on how people live their lives,” said James Thickett, director of market research at Ofcom.

Facebook May Enter the Middle Kingdom

By David Snyder.

Li Ka-shing, Hong Kong billionaire and CEO of telecommunications conglomerate Hutchison Whampoa, has increased his investment in Facebook in excess of $100 million.

Li announced the investment in Facebook during Hutchison’s earnings call on Thursday.

Li shared his opinions on Facebook on during an earnings press conference for Hutchinson:

“Facebook is doing very well, and we could have some synergy between the 3G services of Hutchison and Facebook, so the customers could use Facebook on mobile phones.”

Li invested $60 million in Facebook last December giving him a 0.4% stake in the $15 billion company. Li’s initial investment in Facebook came less than two months after Microsoft threw $240 million into the company. The exact amount of Li’s second investment not known, he did however leave the door open for further investments in the social network.

Google is Bleeding Executives

By David Snyder

Google has had a tough March.

First it lost Sheryl Sandburg, a pre IPO executive largely credited with making Google the sponsored ad cash cow it is today.

Now it has lost Ethan Beard, its former director of social media.

Beard will be joining Facebook as the site’s director of Business Development.

He told Tech Crunch:

“Yes, I can confirm that I have resigned from Google and will be going to work for Facebook.

I think Facebook is great for a variety of reasons: the company has an innovative product with amazing growth, the team they have assembled is first rate, and the business is at a very exciting time in its development. I am excited to join Facebook at a time and in a role where I can have a significant impact on its core business and bottom line.”

Reports of Facebook’s Death Greatly Exaggerated

Admit it: you thought Facebook was the coolest thing since sliced bread (okay, CD/DVD-RW drives). You were so proud of yourself for joining long before Facebook became the media darling they are today.

And now you’re cheering for its demise with the rest of them. But you’ll have to hold off on the death watch for a little while longer.

Last week, Hitwise published a graph that showed that Facebook’s traffic had dramatically fallen off after Christmas 2007 in the UK, through March 17. Compared to their growth over same period in 2006, that wasn’t good news.

Luckily, a couple days later, Hitwise looked back at the data: in the last few days of the week, Facebook’s traffic had jumped up to its Christmas peak—tying for its record high.