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Court Awards Facebook $873M in Spam Case: Is This Really Gonna Help?

By Joe Hall

On Friday, a San Jose court awarded Facebook $873 million in a spam case involving Adam Guerbuez and his company Atlantis Blue Capital. Guerbuez has a real sleazy history as the type of guy that likes to sell videos of people beating homeless people. This time around the court ruled that Guerbuez’s actions on Facebook were a violation of the CAN-SPAM act.

Does Facebook think they are actually going to get $873 million? Apparently not. Max Kelly, Facebook’s head of security wrote on the Facebook blog,

It’s unlikely that Geurbez [sic] and Atlantis Blue Capital could ever honor the judgment rendered against them (though we will certainly collect everything we can). But we are confident that this award represents a powerful deterrent to anyone and everyone who would seek to abuse Facebook and its users.

Getting the Hang of the Twitter Culture

By Patricia Skinner

Twitter’s Population Explosion

In the past six months or so there has been a staggering surge of users on Twitter, as word gets round about what a wonderful networking tool it is. As you’d expect, a fair number of recent newcomers make no secret of the fact that they only joined to further their business interests. So we old-timer Twitterers are happy to see articles like Beth Harte’s Twitter for Business: Ten Things to Consider Before You Get Started, over at Search Engine Guide.

We’ve all seen too much less-than-subtle marketing (spamming is not too strong a term) from people who are in such a rush to turn a profit they don’t even stop to consider what the rules might be!

Be-A-Magpie Brings Advertising to Twitter

By Taylor Pratt

Looking to monetize your Twitter efforts? Well now you can! Thanks to Be-A-Magpie, Twitter’s spam filters (or lack thereof) will be put to the ultimate test!

Be-A-Magpie will pay you to insert ads into your tweet stream. Advertisers will pay a Twitter user on a cost-per-thousand impression basis, and are tailored to your Twitter audience by analyzing your Twitter messages and matching keywords to various advertisers. Magpie advertisers can bid on a particular keyword and the winning bid will be shown in a person’s tweet.

By default, “Magpie-tweets” are inserted once every five tweets, but you can create a range anywhere from one Magpie-tweet per 20 tweets or as often as one Magpie-tweet per tweet.

Facebook Note Removes British Juror from Trial

social justice?By Taylor Pratt

In what will most likely become a trend in the social networking realm, a British juror was removed from the jury for posting a “note” on Facebook. According to the The Sun, a U.K. tabloid who originally broke the story, she was asking for advice from her friends on what they thought the outcome of the trial should be. She was unable to make a decision herself.

As social networking sites like Facebook and Twitter continue to grow, will this become more of a problem? In addition to the increase in social networking sites, smart phones are making it easier than ever to login to your favorite social site and share your thoughts. How will governments be able to prevent jurors from accessing these sites, and should there be a punishment for disclosing the confidential information? Let us know your thoughts.

SMX London – SEO & Social Media Marketing

The social media sessions at SMX last year were a packed affair and this year was no exception with the subject proving equally in demand.

Jane Copland – SEOMoz

Jane told attendees that relevant link bait is not just a good idea these days but a necessity. However with the link bait explosion there were some winners and losers and this year there was noticeably a more serious tone in the air…

She cited a case study where a web based widget was originally created and used on a dating website. The widget had a link contained inside back to the source website whenever it was placed on a website.

Voting Open for the 2nd Open Web Awards

If you took the time to nominate a company for the Open Web Awards, you might be interested to know that final voting is now open.

You have until Sunday, November 30th 11:59 pm PST to vote!

Citysearch Gets Mobile and Social

citysearchLocal review site Citysearch has announced an overhaul to its mobile and web sites. Now in beta, Mobile by Citysearch adds enhanced features for mobile users, and the new website integrates more local and social aspects.

Mobile and local have always been a good match, but the implementation of this natural pairing hasn’t fully “arrived.” Mobile by Citysearch, however, is a good step along that path. The new site is designed to be compatible with whatever mobile device you use, including content layout and using your phone’s default navigation (thumbwheel, touch screen, etc.) for a more intuitive UI.

Citysearch has long been available through mobile phones—two years ago, they added mobile search to their site as well as local business listings via text message.