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Social Network Advertising: Annoying or Effective?

Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.

And of those people, 76% didn’t mind seeing ads when they logged in to social media sites including Facebook and MySpace. This percentage is surprisingly large, perhaps so much so that this response is what prompted Razorfish to conclude:

Content, in our view, will become advertising.

Well, I suppose that’s a better outlook than advertising will become content.

LinkedIn Adds Applications; Sheep Throwing Not Included

At Aloha Summit Peter Shankman was adamant that LinkedIn was a waste of time–he really didn’t see the value in it as a social network. Others claimed LinkedIn was a valuable site that allowed you to connect to your business network–as opposed to simply throwing sheep at someone.

I wonder what Shankman et al will make of today’s news that LinkedIn has launched the first of its applications–first announced at the end of last year.

The nine applications that you see live today on LinkedIn include productivity enhancing applications from Amazon, Box.net, Google, Huddle, Six Apart, SlideShare, Tripit, and WordPress as well a Company Buzz application developed by LinkedIn. Each of these applications will help you stay current and competitive as a professional in today’s rapidly changing business world.

Study Confirms I Can Get 50% of You to Do My Bidding!

I know a few things about you.

  • 50% of you will have your buying decision influenced by what we say at Marketing Pilgrim.
  • That increases to 56% if making a decision related to marketing products or services.
  • 25% of you trust our advertisers, simply because you trust us.
  • 38% of you will discover a new blog to read from among those we link to.

No, I’m not a psychic. I’m not even a Mentalist. Heck, I didn’t even stay at a Holiday Inn Express last night! I did, however, read a new study from BuzzLogic and JupiterResearch on the influence of blogs.

The study reveals a lot about the influence your favorite blog plays in many of the decisions you make.

Word of Mouth, Online Reviews Most Influential in Purchase Decisions

UPDATE: The full PDF of the study is available (link via RWW).

A new study by Rubicon Consulting states that word of mouth and online reviews are the most influential factors in consumer purchasing decisions. According to the study, the Internet is also important in providing customer support. The survey also looked at consumer’s use and perceptions of different websites and categories of websites:

  • The Web is the #2 resource for customer support information, after user manuals. It ranks ahead of calling the manufacturer or asking a dealer.
  • Website categories that get the most daily usage are search, social communities like MySpace and Facebook, general news websites like CNN.com and NYTimes.com, and online banking.
  • The websites that Americans value most are (in order), Google, Yahoo, YouTube, Wikipedia, and Facebook.

Email Marketing Better than Social Network Marketing

Is email marketing better than marketing through social networks? Yes, according to a new study from ExactTarget and Ball State University’s Center for Media Design. The study reveals that:

“. . . 18- to 34-year-olds claim they are more likely to be influenced to make purchases based on e-mail marketing messages and direct mail than marketing messages on social networks,” said Mike Bloxham, director, insight and research, Ball State University’s Center for Media Design. “It is too easy to assume that the media consumers choose for their own news, information and entertainment are, by default, the best media to use for marketing messages. This is a dangerous assumption to make in a time when consumers are becoming increasingly aware of their level of control over their media experiences.”

Motorola Readies Its Gphone?

Unless someone’s better at keeping a secret than Motorola’s being, the second Gphone to hit the market will be coming to the US in Q2 2009 (Europe, Q3 2009), according to a Business Week report. The phone is slated to cost about $150.

Like the T-Mobile G1, manufactured by HTC, Motorola’s Gphone is slated to feature a touchscreen and a slide-out QWERTY keyboard. Of course, last week’s reviews noted a few deficiencies in the first Gphone’s design, including issues with the keyboard/phone layout. Motorola’s latest phone, the Krave NZ4 (Engadget review) is a flip phone with an external and internal touch screen. It just arrived with Verizon last week.

Business Week also reports that Motorola’s Gphone will feature “a host of social-network-friendly features”:

Yahoo Profiles Evolve into a Social Network

The email said…

cody simms (Cody) wants to connect to you on Yahoo! Once connected, you will be able to view cody simms (Cody)’s profile and easily share stuff like updates, interests, and more.

To connect to cody simms (Cody), click here: http://profiles.yahoo.com/accept/…..

Thanks,

The Yahoo! Team

And I clicked……"delete."

My first thought was, "Yahoo doesn’t have a social network, I’m not clicking on that link." You see, while there’d been much talk of Yahoo either building a social network–or buying one–I’d simply forgotten about it. Honestly, most of my recent thoughts about Yahoo have been along the lines of "I wonder who will buy Yahoo now?"