Social network advertising is not only not annoying but surprisingly effective in some segments, according to the results of a new survey by Razorfish. In FEED: the Razorfish Consumer Experience Report 2008, Razorfish surveyed “connected consumers”—1006 people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace and consumed or made some type of digital media including videos and music.
And of those people, 76% didn’t mind seeing ads when they logged in to social media sites including Facebook and MySpace. This percentage is surprisingly large, perhaps so much so that this response is what prompted Razorfish to conclude:
Content, in our view, will become advertising.
Well, I suppose that’s a better outlook than advertising will become content.