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Motrin Faces Twitter Headache Over New Video Campaign

Whenever I counsel clients about the use of social media, I always advise they speak to their target audience and figure out what messaging (and channel) would appeal to them.

I’m not sure if the manufacturer of Motrin followed that advice, but judging by the enormous backlash the company is facing over it’s new Motrin “Mom-Alogue” video, I suspect they didn’t speak to a single mother (at least, they didn’t speak to any that use Twitter).

Taking a look at the negative Twitter conversations surrounding #motrinmom demonstrates that Motrin is, in just a few short hours, facing a huge reputation disaster–initiated by the very audience Motrin hoped to target, “Mama Bloggers.”

Just look how fast this online reputation crisis came to a boil:

Facebook Ad Rates Fall: When 32% Growth Is Not Enough

Last week, we took a look at Facebook’s financials and wondered if the social networking giant is headed for financial ruin, despite—or even because of—118% worldwide growth, 32% US growth (monthly unique visitors). Many commentators argued that any company would be overjoyed with even 32% growth. Unfortunately, that kind of thinking is the exact thinking that has brought Facebook to this point—and now Facebook’s ad rates have fallen 50%.

AllFacebook reports that both the CPM and the minimum spend for some Facebook have dropped 50% since October of last year:

At the time Facebook homepage advertisements attracted a $10 CPM and required a $50,000 minimum investment. Since then it appears that Facebook’s ad rates have dropped significantly and the minimum ad spend has also dropped to $10,000.

Just How Much Transparency Should We Expect from President Obama?

It’s not difficult to see just how important social media was to the presidential campaign of Barack Obama. He had a long list of social media touch points, including:

Now the question being asked is; can, and will, Barack Obama continue with his social media efforts, when he assumes the office of President of the United States? Will the transparency continue?

Early signs suggest that our next Commander-in-Chief will remain entrenched in social media. The launch of Change.gov demonstrates his attempt to bring democracy kicking and screaming into the Web 2.0 age. Not only does the site have a blog–and profiles of Obama and Biden–but you can see Obama’s agenda as President, share your vision for America, and even apply for a job at the White House!

MySpace Revenue Up, New Ads Up Even More

Wow, something’s up here—this is the second time this week we’ve written about MySpace. The granddaddy of all social networks is having quite the week for news, with the announcement of their video fingerprinting ad partnership Monday, their Q3 announcement, rumors about the income from their new ad platform and rumors about naming a CEO for their new music division. Whew!

Yesterday, MySpace’s parent (grandparent?) company, News Corp, discussed its Q3 earnings. While many of the conglomerate’s divisions did poorly, MySpace’s unit still posted a 17% increase in revenue YOY. However, they are feeling the hit of the failing economy, as Rupert Murdoch said:

“We are doing slightly better than the marketplace, but it’s clear from everybody else that there’s a lot of softening in the display advertising marketplace, and we are clearly beginning to feel some of that.”

Nominations Open for 2nd Annual Open Web Awards!

Who do you think is the most influential and cutting-edge company in social media? Well, instead of simply telling your friends, you can tell the whole world by nominating them for the 2nd Annual Open Web Awards.

After last year’s success, Mashable is once again organizing the Open Web Awards–this time you can make a nomination in any of 26 categories. And, once again, Marketing Pilgrim is delighted to be a blog partner for the awards.

If you believe your company should be nominated–or you’re just a fan of a company that you believe deserves recognition–you can nominate them using the widget below.

Nominations close Sunday, November 16th at 11:59 pm PST. Nominate now and start campaigning! And feel free to embed this widget on your own blog or website by clicking the “Grab This” button!

Online Ad CPM Rates for Q3? I have Good News & Bad News

According to a new report from the Rubicon Project, online ad rates dropped 11% between Q2 and Q3. Now, before you head for liquor cabinet, you might want to take a look at the individual rates for each vertical. Some saw drops of almost 20% while others gained by over 35%!

You can download the full report here.

(via)

Facebook Headed for Financial Ruin?

TechCrunch today has no treats—and no joy, no, not even Almond Joy—for Facebook in reporting about its projected financial woes. For a company once valued at $15 billion, things are looking grim as the cash supplies may dwindle long before Facebook is ready or willing to go to IPO.

There’s no denying that Facebook continues to enjoy incredible popularity worldwide—but that could be part of the problem. Facebook’s worldwide growth has been strong over the last year, with 118% growth in monthly unique visitors and 74% growth in page views. But its US growth hasn’t been as impressive, up only 32% from 31 million to 41 million.