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Technorati Planning Ad Network for Bloggers

TechCrunch reported on Friday that blogging social site Technorati is planning an ad network for bloggers.

The news isn’t based on an official announcement, but on insider information—you know, “sources.” TechCrunch doesn’t have much in the way of details in these early stages, but they do say:

Technorati will certainly be competing head to head with FM, although sources say they’ll focus on the long tail of the market as well (FM only takes larger sites). The network will be a self-serve exchange for bloggers (and other publishers) as well as advertisers. Ad units will include both display and text ads, and will allow units to be charged on both a CPM and CPC basis. This self-service model looks a lot more like Adbrite than Glam or FM.

Facebook Falling Off?

Is the honeymoon over for media darling Facebook? Well, yes and no. Hitwise today shows that Facebook’s market share is down, while their average time on site continues in its upward trend. However, Youth Trends‘ February report puts Facebook at the top of students’ list for the seventh straight quarter with 60% of males and 74% of females ranking it as their favorite site.

Hitwise’s Heather Dougherty (not to be confused with her UK coworker, Heather Hopkins) takes a look at Facebook’s popularity in the US, and the results are mixed:

One interesting point to note is that during recent peaks in traffic, the average visit time decreases, evidence that these spikes are being driven by less active users of Facebook.

Yahoo Tries to Get Some Buzz

It’s a day of new releases for Yahoo! As part of Search Marketing Expo West (SMX) in Santa Clara, CA they’ve announced some new initiatives to try to build some buzz for the company.

No doubt it’s been a rough go at Yahoo lately and good news is needed. Other stories coming from Yahoo seem more buzz-worthy, but here’s a preview of one new development from Yahoo.

Yahoo Buzz
Yahoo Buzz is the Yahoo version of Digg and other social voting sites. Not a lot new here except they’ll aggregate stories from 100 publishers. You can promote the buzzed stories to Digg and other sites like Facebook, Reddit and Stumbleupon. Oh, and it has a page rank of 6.

Steve Rubel Attacks SEO’s Use of Social Media – The Pot Calling the Kettle Black?

I like Steve Rubel. He’s a great PR professional and a thought-leader in social media, but he’s way off the mark with his new blog post: “SEO Shenanigans Pose a Clear and Present Danger to Social Media

If you go and read it, you’ll see hypocritical statements like this:

Search engine optimization (SEO) professionals of late seem poised to take over blogs, digg, StumbleUpon and other sites with a range of tactics, some legit, others more questionable with the intent of building Google Juice and nothing more….

…What does get me hot and bothered is when consultants and bloggers propose launching such an initiatives solely for influencing search. SEO, like word of mouth, should be a byproduct outcome, not a primary objective. Any brand that plays in this space should be aiming to create value. Do that and the other stuff will follow.

Things You Can Do With Twitter

I am relatively new to Twitter. I have only been using it for a short while and I find it an excellent tool for stream of consciousness thinking and quick communication to online communities that I interact with on a regular basis.

With that said I also must say that the recent reliability issues have made me question whether or not it is a long term tool I want to continue using, still I believe I will wait a bit longer before making my final judgment.

Kevin Dugan has recently posted what I think are some quality Twitter tips and provided some excellent resources to keep on top of all the newest Twitter applications. Kevin’s post covers the following topics:

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If you also want to save $1000 off the normal registration cost, you must register by February 20th and use discount code "pilgrim"

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Can Twitter Crack the Teen Market?

I’m not quite sure how a NYT piece on Twitter ended-up in the “Fashion & Style” section, but it’s an interesting read nonetheless.

Michelle Slatalla (or should that be @slatalla) explains her attempts to convince her teenage daughters to use Twitter as a broadcast system for family updates. Unfortunately, despite being “superconnected” her kids feel Twitter is spammy or some kind of surveillance–rather than a tool for knowing where mom is.

Towards the end of the piece we learn that perhaps Twitter’s destined to be the tool of marketers and PR folks–those of us that are obsessed with promoting ourselves. According to Walter J. Carl, an assistant professor of communications studies at Northeastern University: