Marketing Pilgrim's "Social Media" Channel

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Is Social Search Coming from Google?

VentureBeat talked to Google’s Marissa Mayer, vice president of Search Products & User Experience, about Google’s future: specifically about their future in social search. VentureBeat notes that as recently as August, Mayer “said social search hasn’t shown much promise, but if it does, Google would be in a good position to incorporate it.”

VB’s reporter asks some pretty good questions (which he admits he had help on), although he didn’t ask about the progress that Google has already made in creating social networks in Gmail and Google Reader.

Perhaps most interesting from her comments is a brief history and potential forecast of social search efforts at Google. However, there is one part that privacy advocates are sure to jump on (bolded here).

How Many Facebook Users Actually Read the Wall Street Journal?

The fact that the WSJ and Facebook have just partnered on a new initiative to let Facebook users share their favorite news stories, surely demonstrates one of the following:

  1. Facebook is now dominated by 30+ -year old WSJ reading types.
  2. The WSJ is just desperate to attract some hip under 30-year old readers.
  3. Facebook is just completely selling out.
  4. Both companies are just desperate.

OK, so I’m teasing, but it really does just come across as a strange partnership. It’s almost as if both companies figured it would give each of them some buzz, so struck the deal without actually worrying if anyone would care to use it or not.

Anyway, if you’re simply salivating at the chance to share your favorite WSJ article with your Facebook friends, here’s what you’re getting:

Sheep-Throwing Coming to MySpace?

One of the things that I happen to find the most annoying about Facebook–externally developed junk such as "Zombie biting" and "Sheep Throwing"–will soon grace the pages of MySpace accounts.

Just as we reported back in October, News Corp’s MySpace will launch its own external developer platform, in an effort to keep a step ahead of Facebook.

As part of the February 5 launch, it has also promoted MySpace business development executive Amit Kapur to a new role as chief operating officer…Developers can register for more information at http://developer.myspace.com beginning on Wednesday.

No other details are available other than it will be open to developers in 28 countries.

Twitter in the Classroom

Ever since teaching 6th graders about blogging, I’ve paid more attention to how social media sites can enhance learning. Blogging certainly can improve writing skills and at the same time introduce children to ideas that will make them more marketable when they hit the job force (assuming they do).

I haven’t heard of elementary school teachers using Twitter, but David Parry, an assistant professor of Emerging Media and Communications at the University of Texas at Dallas says Twitter really enhances learning in his classes.

He calls Twitter a “classroom-communication tool.” His class titled, “Introduction to Computer-Mediated Communication” was the trial run. Students were required to sign up for Twitter and to send a few messages with the service each week. They had to subscribe to his Twitter feed. He updated students a few times a day on useful web sites, or the rhythm of his day.

Join me at the Aloha Social Media Summit this March – Just 28 Seats!

How would you like to go to Hawaii?

How would you like to go to Hawaii and learn cutting-edge social media tactics?

How would you like to go to Hawaii and learn cutting-edge social media tactics, AND tell Uncle Sam that it was a necessary business expense?

You need to register for the first ever Aloha Social Media Summit, and join me, Dave Taylor, Roxanne Darling, and other experts for two days of intense hands-on training.

The workshop will take place March 18/19 on the Big Island of Hawaii and we promise there’ll be no sales-pitches, no boring PowerPoint, and no over-crowding.

The Aloha Social Media Summit will be run like a workshop–in the vein of Elite Retreat–and will be limited to just 28 attendees. That way we can guarantee that you’ll come away with valuable, personalized knowledge you can use.

Coming Soon – Target Google AdWords to MySpace Users

This is an exciting development . Google is testing a new feature to allow you to target ads to specific demographics on MySpace and other web sites. So it your web site sells NY Yankee tickets and your main demographic is men aged 30-45. Your ads can show up just on profiles of men who are in that age group.

You can then adjust your bids accordingly. The ads will be filtered by age and gender demographics and you can get reports to further refine your results.

Many people are blind to ads on social networking sites, but assuming you’re great at capturing your audience’s attention, this could be huge. People spend a lot more time on MySpace than a regular web sites. Recent data put the average time people spend on MySpace as a whopping 29:36 minutes. Plus they return to the site more frequently.

Digg Causes ED Among Social Marketers; Will it Now Go Limp Itself?

As I write this, I’m conscious of the claims some SEOs make that Google "needs" them in order to make the results relevant. Google would hardly collapse without optimizers’ interest, but can the same be said about Digg?

Digg’s Kevin Rose has officially announced what we’ve all seen over the past week or so: it’s now a lot harder to push your content onto the front page of Digg. In fact, Digg’s adjusting its algorithm so that you’ll need well north of 100 Diggs to have any chance.

As we point out in our FAQ, occasionally you will see stories in the upcoming section with 100+ Diggs – this is evidence of our promotion algorithm hard at work. One of the keys to getting a story promoted is diversity in Digging activity. When the algorithm gets the diversity it needs, it will promote a story from the Upcoming section to the home page. This way, the system knows a large variety of people will be into the story.