Most of the online reputation repair clients I work with are remorseful. At some point in their lives they’ve screwed up and now Google won’t let them, or anyone else for that matter, forget the incident. Despite the isolated incident, and many subsequent years of good behavior, their past reputation slip has left a nasty scar on an otherwise clean history.
Then, there are people like Joshua Lipton.
Lipton was charged with drunken driving after crashing into, and seriously injuring, a woman. It should have been the lowest point in the 20-year-old college junior’s life. He should have withdrawn, sought out psychological help, and convinced the judge–and the world–that this was an isolated incident and totally out of character.
Instead, Lipton did this: