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My SES San Jose Presentation: Twitter for Marketers

I don’t normally share my presentations online, but I thought some of you might want to take a look at the presentation I gave recently at SES San Jose.

It’s an intro on using Twitter as a marketer and covers the basics and a few advanced tips. There’s no audio, so some of the information (and gags) are missing, but hopefully it’s still useful.

Twitter Tips for Marketers

View SlideShare presentation or Upload your own. (tags: twitter marketing)

The Government Twitters and They Should Pay for It

The government can’t be all that bad. They Twitter. They don’t make us practice until we’re almost dead for the Olympics. Plus they use other social media sites to communicate and encourage freedom of press. Now, if they could just let reporters live twit during press conferences it would look just like BlogWorld – speakers could look down at an audience of laptops.

Silicon Valley nerds may be early adopters of social media – but the government is not only twittering, they are blogging and using other social media platforms (and maybe they should subsidize it too!).

Yahoo Buzz Opens to All; Don’t Get Too Excited

When Yahoo Buzz first opened in beta, stories soon surfaced that, those invited to the beta, saw some big increases in traffic. If you’ve been pining to get a piece of your own Buzz, you’ll be pleased to know that Yahoo Buzz is now open to all web sites.

Today, six months and more than 5 million users later, we’re pleased to share that we’re opening Yahoo! Buzz up so that you can “buzz up” content from any publisher on the Web…And for anyone publishing Web content that was not part of our beta testing, today we hope you will join Yahoo! Buzz and let our audience (of more then half a billion people!) buzz up your content, too. Joining is as simple. Just grab code from our Buttons page and paste it into your website or blog.

Exclusive: Hands-on Social Media Training from Om Malik, Biz Stone and More!

OK, pay attention! With many folks offline at various conferences this week, this is your chance to secure one of only 25 seats for a very exclusive conference: the Aloha Social Media Summit.

Picture this: You, me, the Om Malik, Biz Stone (co-founder of Twitter), Peter Shankman (the Help a Reporter genius), Susan Bratton (social media diva), Dave Taylor (the man, the legend) and other social media gurus, sitting in beautiful Boulder, CO learning cutting-edge social media tactics!

Drooling yet? It’s gets better!

No boring PowerPoint, no stale boxed-lunches, and no sales pitches from speakers, more interested in signing you up as a client, than actually helping you.

This is your chance to tap the minds of some of the smartest people in social media–all willing to help you create a killer social media campaign.

Twitter Needs Your Help to Make Money

There’s a new Viewpoint column about Twitter, over at BusinessWeek. Before I go on, it’s important to note that Viewpoint’s are guest columns, not written by normal BusinessWeek staffers.

Anyway, "The Trouble with Twitter" takes an in-depth look at the money woes at Twitter, in particular its lack of business model. Now, when I say "in-depth," I mean it. In fact, you can safely skip the entire first page–unless you enjoy a little fluff with your morning coffee.

The second page gets to the meat, and has a pretty good analysis of the different types of monetization models Twitter could consider. I’ll summarize the suggested business models:

  • Twitter could ask users to pay
  • Twitter could get messages to pay
  • Twitter could extract money from user data

Personal Life Media Launches Free, Brandable Podcast Widget

We’ve all heard how widgets are going to be a growth area for advertisers, but you’ve probably said to yourself “that’s all very fine and dandy, but I don’t have any content to actually put in a widget!’

Fret no more, dear forward-thinking advertiser because Personal Life Media has just launched a new customizable widget-creator. With it, you create the branded widget, and Personal Life Media will fill it with great audio content. Personal Life Media is headed by social media legend Susan Bratton who tells us, “So many of our sponsors and prospective advertisers requested a way to showcase our content on their site that we created this widget for them.”

So, just how easy is it to create your own branded widget? Just three steps:

Twitter Scraps SMS Updates; Should it Have Offered a Paid Alternative?

I wasn’t going to give Twitter’s "we’re stopping SMS text messages in most countries" announcement much real estate today, then a single comment gave me pause for thought.

First, the background:

Beginning today, Twitter is no longer delivering outbound SMS over our UK number. If you have been receiving SMS updates from Twitter via +44 762 480 1423, you’ll notice that they’ve stopped and you may want to explore some of the alternatives we’re suggesting…

…Even with a limit of 250 messages received per week, it could cost Twitter about $1,000 per user, per year to send SMS outside of Canada, India, or the US. It makes more sense for us to establish fair billing arrangements with mobile operators than it does to pass these high fees on to our users.