There’s a new Viewpoint column about Twitter, over at BusinessWeek. Before I go on, it’s important to note that Viewpoint’s are guest columns, not written by normal BusinessWeek staffers.
Anyway, "The Trouble with Twitter" takes an in-depth look at the money woes at Twitter, in particular its lack of business model. Now, when I say "in-depth," I mean it. In fact, you can safely skip the entire first page–unless you enjoy a little fluff with your morning coffee.
The second page gets to the meat, and has a pretty good analysis of the different types of monetization models Twitter could consider. I’ll summarize the suggested business models:
- Twitter could ask users to pay
- Twitter could get messages to pay
- Twitter could extract money from user data