ClickZ and Business Week both offer stories today on how to leverage Facebook— without their upcoming targeted advertising.
Facebook for B2B
Tessa Wegert, writing at ClickZ, offers her plan for B2B networking and marketing on Facebook. Among the opportunities and benefits that she sees are:
- Brand evangelism (even if you have to do it yourself)
- Personal branding
- Establishing yourself as a thought leader
- Creating a Facebook group as yet another touchpoint for your brand
- And, possibly in the future, advertising targeted to workplace networks and business sectors.
To date, Facebook has been predominantly a personal social network, but that hasn’t stopped businesses and their proactive marketing and sales teams from adapting its existing features to suit their networking and promotional needs. As their own networks of business contacts grow friend by friend, so too does the site’s B2B community as a whole, and the opportunity for interactive marketers to target it.