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Widgets RockYou World with $35M in Venture Funding

It seems investors have been reading the National Retail Organization’s suggestion that 55% of e-tailers want to focus more of their marketing dollars on widgets.

After recently banking $50 million on widget maker Slide, VCs are back, this time investing $35 million in rival RockYou.

The $35 million likely brings RockYou’s valuation under fellow widget maker Slide’s, which was $550 million in its last $50 million round from two private equity funds. It’s also less than a reported $50-$70 million on a $400 million valuation that RockYou was supposedly seeking. An insider spun this difference in valuation with Slide as a positive thing, though, telling us it would make RockYou a more digestible acquisition target.

New Apple iPhone Coming; Twitter Expects to Go Down?

Hopefully you rely on Marketing Pilgrim to find the best marketing news for you. If you’re monitoring news feeds yourself, you’ll know the enormous amount of buzz/noise surrounding today’s Apple Worldwide Developer’s Conference. Here are three things almost certain to happen at today

  1. Apple will announce a new iPhone.
  2. Apple will announce a new Mac computer.
  3. Twitter will crash.

OK, so maybe we’ll only see 2 out of 3 coming true. Twitter has announced the steps it’s taking to try and handle what will likely be a huge increase in use today–with all the Tweeple talking about Apple.

Over at the company blog, Twitter has revealed three initiatives that should help keep the lights on…

  1. “…utilizing more memcache, employing more read-slave servers, and by fixing some bugs for improved efficiency.”

Twitter May Suck, But Pownce Sucks Just as Much

So, like all Twitter users, I’ve been somewhat frustrated with the amount of downtime. As a back-up plan, I decided to go back to my Pownce account.

Twitter has problems, but it’s not alone. Look what greeted me on my attempt to add new friends to Pownce…

FAIL!

Twitter Toys Galore

Even if you don’t know who Michael D. Jensen is, chances are if you use Twitter you know of one of his apps.

For the last months Jensen has become one of the premier Twitter App developers, creating applications that utilize the Twitter API in fresh and creative ways.

According to Jensen it began with a Tweet from Lee Odden:

@mdjensen some of these tools remind me of what you made for MyBlogLog. Any chance you’ll get into the Twitter tools game?

And from there he has had the Twitter application development fever.

TweetBeep – Launched May 6, 2008

Glam’s $1.3B Valuation Explains Why Start-Ups Chase the “Build Now, Add Revenue Later” Model

On Tuesday, I explained why chasing the "free" start-up model was killing many business ideas. How can you build a company when your business model consists of "get acquired, before we run out of funding?"

Today, we see exactly why the "get acquired" model is so attractive to start-ups. According to VentureBeat, Glam, an online publisher aimed at women, turned down an acquisition offer worth, wait for it, $1.3 billion!

I heard today that Glam received an acquisition offer of $1.3 billion in the past few days, but is unlikely to take the offer, according a source close to the company. Glam’s investors are unlikely to do so because they see a bigger opportunity for Glam to build a large business for high-end display advertising, the source said.

CONFIRMED: Facebook Platform to Go Open Source?

UPDATE: Facebook confirms that their developer platform will go open source:

We’re working on an open-source initiative that is meant to help application developers better understand Facebook Platform and more easily build applications, whether it’s by running their own test servers, building tools, or optimizing their applications. As Facebook Platform continues to mature, open-sourcing the infrastructure behind it is a natural step so developers can build richer social applications and share what they’ve learned with the ecosystem. Additional details will be released soon.

According to TechCrunch, the initiative will be called fbOpen.

Original story follows

Now here’s a juicy rumor: everyone’s favorite social networking site might be using everyone’s favorite tech buzzword as early as this week. That’s right: Facebook might go “open.”

Most Popular Sites for Journalists

What blogs or sites do journalists visit most often? A study from Brodeur and Marketwire sought to find the most popular and credible sites. They measured the influence of social media on these topics: politics, healthcare, lifestyle, technology, and travel.

Here are some basic findings of the study:

If you’re a technology reporter, you’re most likely to blog as part of your job description.

47 percent of all technology reporters and over one-third (38 percent) of political reporters said they blog.

While journalists generally like social media, they believe they’ve taken down the quality and accuracy of reporting.

67 percent of reporters who cover lifestyle issues believe social media has a negative on accuracy and 64 percent say it lowers the quality of reporting.