Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Social Networking on Your Phone? Not So Much Now, but Soon

By Michelle Greer

There is nothing more annoying than trying to browse the web on a tiny mobile phone screen. Viewing one page on the web is hard enough. Conducting searches, updating web content, or watching a YouTube clip on a run-of-the-mill cell phone is nothing more than a painful experience.

It’s no surprise then that social networking is not very popular on mobile phones. According to a a survey conducted by Local Mobile Search, only 6% of the 1,022 respondents to a survey on the topic have actually used their mobile phones for social networking. However, 30% of respondents said they were interested in the idea of using their cell phones this way. 10% showed a “keen interest” in mobile social networking.

Twitter Tries Being Radically Transparent; Two Out of Three is a Start!

Whenever I discuss being Radically Transparent, I refer to my “Three Simple Words” approach to remembering how to react to a reputation crisis.

Sincerity, Transparency, and Consistency (see bottom of post for full explanation). Today, I found that the guys over at Twitter are well on their way to following this approach. After suffering, what feels like, daily downtime, the Twitter team posted an open and honest explanation.


Thanks for your patience during these current frustrations (and those to come) as we figure out how to work the kinks out. Thanks also for speaking up: we’re listening.


We’ve gone through our various databases, caches, web servers, daemons, and despite some increased traffic activity across the board, all systems are running nominally. The truth is we’re not sure what’s happening. It seems to be occurring in-between these parts.

Facebook is Pimping Profile Pages

Come on, you know you have those Facebook friends whose profile pages look like their MySpace exploded: their profile takes forever to load, their page is six “page downs” long (well, longer, but you’ve never actually made it to the bottom) and they never met an app they didn’t like. Well, Facebook is trying to do something about that.

Facebook has announced that they’ll be redesigning the layout and functionality of their profile pages. The new profile pages, to be unveiled in the coming weeks, will feature information divided into tabs for Feed, Info, Photos and Applications:
facebooks new profile: feed tab
Facebook has more previews of the new design as well as a photo album of a Power Point about the new design.

The tabs’ functions are:

How Many Social Networking Friends Do You Have?

If you’re on a social networking site, chances are you have less than 100 friends. If you have thousands, you’re not only in the minority, but you’re probably male.

According to a large study of people with at least one friend on a social networking site, men have more friends than women. Men and women also seem to be motivated by different values. That’s the conclusion of a study by Rapleaf of 30.74 million social networkers.

There are some interesting patterns about how the number of friends we have and why. This may not come as a surprise – overall men are more focused on acquiring “friends” than building relationships with them. Women spend more time on social network sites but aren’t as likely to have more than 1,000 friends.

Did Plaxo Sell to Comcast Ahead of Declining User Numbers?

While I’m pretty confident why CBS is acquiring CNET, I’m stumped when it comes to why Comcast is acquiring Plaxo.

The Plaxo blog tells us…

Comcast has an exciting vision to bring the social media experience to mainstream consumers. Together, we will be able to help users connect with all the people they care about, across all of the devices they use, with all the media they love to consume, create, and share.

But all I hear is the loud sound of the chart below–showing that perhaps Plaxo just wanted to sell before it became the latest contestant on Dancing With the Stars. That is where the washed-up stars end-up, right? ;-)

OK, maybe I’m being too harsh. You tell me, why you think Comcast wanted Plaxo.

craigslist vs. eBay: the Plot Thickens

Reuters reports today that craigslist has filed a countersuit against eBay in California. Like eBay’s suit against craigslist, the countersuit contains a number of accusations of unfair and/or unethical business practices. Reuters explains:

In addition to unfair competition and fraudulent business claims, the countersuit accuses eBay of copyright infringement and using misleading advertising on Google Inc to run ads for its rival Kijiji site that appeared to be Craigslist ads. . . .

And it gets a bit shadier, too. As a minority shareholder, eBay was entitled to have members on craigslist’s board. The countersuit alleges that eBay used these members to try to pressure craigslist into being acquired by eBay and/or to gather competitive information while preparing to launch Kijiji, eBay’s classifieds site/craigslist rival. In fact, the suit “charges eBay code-named this its ‘Craigslist killer’ in internal strategy discussions,” and

That’s a Lot of Spam!

Sanford Wallace, aka “Spam King,” or “Spamford” – a notorious spam king – is finally paying for all that spam. Wallace is president of Cyber Promotions and now he and his partner have the distinction of getting one of largest anti-spam judgments. The court has ruled that they owe MySpace about $230 million in damages.

U.S. District Judge Audrey B. Collins in Los Angeles ruled in MySpace’s favor Monday. Sanford Wallace and Walter Rines did not show up for the court hearing.

While MySpace may never actually see the money, they hope that it will deter other spammers. Because, obviously you can make a lot of money off spamming and even if you get caught still get to keep the money.