I like Steve Rubel. He’s a great PR professional and a thought-leader in social media, but he’s way off the mark with his new blog post: “SEO Shenanigans Pose a Clear and Present Danger to Social Media”
If you go and read it, you’ll see hypocritical statements like this:
Search engine optimization (SEO) professionals of late seem poised to take over blogs, digg, StumbleUpon and other sites with a range of tactics, some legit, others more questionable with the intent of building Google Juice and nothing more….
…What does get me hot and bothered is when consultants and bloggers propose launching such an initiatives solely for influencing search. SEO, like word of mouth, should be a byproduct outcome, not a primary objective. Any brand that plays in this space should be aiming to create value. Do that and the other stuff will follow.