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Bamboo’s Pen Tablet; a Case Study in Using Social Media Marketing

I get soooo many PR pitches each day, most of which are boring–I hit delete before I get to the end of the first sentence. Then there’s this gem, from Rachel Weikum at Weikum Communications.

Instead of the normal pitch format, her email was more like a blog post. It drew me in, gave me the info, and impressed me with the outcome. I thought about re-writing the pitch, but have decided instead to simply paste it below for you to read.

This is a great case study on using social media:


BuzzLogic Acquires BlogRovR

BuzzLogic, an “online influence-targeting company” (reputation management to the rest of us) has announced the acquisition of Activeweave.

You’ve probably not heard of Activeweave, and you may not even care about the company. In fact, I’m not too sure if BuzzLogic even cares about Activeweave as a company. What it does care about is that Activeweave owns the cool browser application BlogRovR.

…the BlogRovR browser plug-in, was launched in 2007 and allows users to view relevant content from their favorite bloggers as they browse the Internet. The application works as a personalized search engine; every time a user views a Web page, BlogRovR fetches content from a list of pre-selected bloggers. If those bloggers have written about something similar, relevant content is displayed via collapsible tray within the browser. BlogRovR currently counts more than 180,000 registered users and monitors approximately 200,000 blogs.

Here’s the Reason Why Small Businesses Won’t Adopt “Enterprise 2.0″

There seems to be somewhat of a shock wave going around the web, due to the startling revelation that 68% of small businesses have no plans to adopt “Enterprise 2.0″ initiatives.

Here’s a look at a chart from the Forrester report.

I know what you’re thinking. Wow, 51% of employers with 20k+ employees are already planning to adopt Enterprise 2.0, yet only 20% of those with less than 99 employees are planning the same.

I know what else you’re thinking. What the heck is “Enterprise 2.0″ anyway?

I certainly didn’t know what the term meant, and perhaps small business owners either don’t know what the term means either or they see “enterprise” and just assume it doesn’t apply to them.

MySpace Appeals to Advertisers

It’s 2008, and the media seem to have moved on from one social network obsession to the next—but today MySpace refuses to become irrelevant. MySpace announced new metrics and branding platform, called the Community Branding advertising platform, to appeal to advertisers. The platform is currently in beta testing.

What makes the new Community Branding platform different? As MySpace says in their release:

“Community Builder is the next evolution of the MySpace brand profile — a more flexible solution that puts creative freedom and control into the hands of advertisers to ensure that a community stays dynamic and interesting in between major campaigns and projects,” said Bryce Emo, Senior Vice President of Sales, MySpace.

If You Eat All the Social Networking Candy, You’re Going to Get Sick!

Two blog posts made headlines on Techmeme over the past few days and I don’t agree with either of them.

First Erick Schonfeld complains that there’s just too much noise coming from social media.

…I don’t have time to sift through thousands of Tweets and Friendfeed messages and blog posts and emails and IMs a day to find the five things that I really need to know…So where is the startup that is going to be my information filter?

Erick’s basically complaining there’s too much output from social media, and he can’t keep up.

Second, Scott Karp. He suggests that it’s not an output problem, but an input problem.

How do you reduce noise on the web? Simple.

Produce less content.

Blockbuster Sued Over Facebook Ads

Blockbuster is being sued over their Facebook advertising campaign. Texas resident Cathryn Elaine Harris says Blockbuster violated the federal Videotape Privacy Protection Act. The company used the Facebook Beacon that told what movies she rents.

Harris says Facebook didn’t get her written consent to share the information. She filed a class-action suit, and is asking for at least $2,500 for each violation of the statute. The law was passed in 1988 after a newspaper obtained the video rental records of U.S. Supreme Court nominee Robert Bork.

Beacon works by tracking what people on Facebook purchase on other websites, including Blockbuster’s site. Then it tells your Facebook friends in hopes that they’ll want to also want to buy similar products.

eBay May Sell off Skype Later This Year

Just a couple weeks ago, there were rumors running around that Google was looking to buy Skype off eBay—er, from eBay. While that rumor hasn’t materialized (yet), eBay has now admitted that they may sell off Skype later this year.

The Financial Times is reporting that eBay CEO John Donahoe would be willing to part with the P2P/VoIP company if they couldn’t find a way to integrate it with their core eCommerce business. Donahoe replaced Meg Whitman as CEO two and a half weeks ago.

Perhaps this is something they should have thought of before buying the company for a reported $3.1B in 2005. eBay wrote off Skype with an impairment charge on the company in Q3 2007.