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New Media at BlogWorld in Las Vegas

I’m here at BlogWorld in Las Vegas, Nevada. The best part of being here (besides it’s warm) is that normally blogging is solitary. But here, I’m in good company. There are laptops, bloggers, and podcasters publishing in real time, right from the show.

Andy and I are actively twittering about what is happening in real time (along with many others). It makes what we do seem practically mainstream. And judging from the biggest names in the industry, more people are listening to new media. More and more we expect commentary and conversation not monologues.

I got to meet some of my heros: our own Andy Beal, John Chow, Matt Mullenweg, and Joe Beaulaurier from PRWeb. There are many I still hope to meet.

People Search Getting Social

Wink.com says they’re the largest people search engine in the world. But to me, they look like a people meta-search engine, pulling their information from the web at large as well as from MySpace, LinkedIn and other people search engines. Now they’re expanding their site to include profiles.

For once, the connection between a product (the people search website) and a social network actually made perfect sense to me: you can “claim” your profile in search results, then add to it or modify it.

The Wink Blog features a rundown of the key benefits of the new social network and I think they put the right one first.

Verizon Debuts Web 2.0 Marketing Campaign

“My Home 2.0″ is a web 2.0 type of marketing campaign for Verizon to promote their FiOS service. It’s a combination TV/online reality show, kind of like Extreme Home Makeover but its not upgrading the décor as much as transforming the home and family to be technology savvy.

FiOS is Verizon’s digital fiber optic high speed Internet for homes. It is combined with their phone service and you can also get on-demand television through the same lines. The maximum connection speeds is 50 Mbps or 30 Mbps downstream and 20Mbps or 5 Mbps upstream, depending on where you live.

PC Magazine’s Lance Ulanoff described it this way: “…virtually every web page I visited popped up as if the servers were sitting in my living room.”

Facebook’s Announcement

Erick Schonfeld of TechCrunch is liveblogging Facebook’s announcement as we speak I type this. The first fifteen minutes were filled with soundbites from Zuckerberg about the social graph, how cool and popular Facebook is, the history of advertising and how revolutionary this announcement is. Just moments ago, Zuckerberg began on the actual announcement:

2:48: “the next hundred years will be different for advertising, and it starts today. As marketers pushing our information out is no longer enough. We are announcing a new advertising system, not about broadcasting messages, about getting into the conversations between people. 3 pieces: build pages for advertisers, a new kind of ad system to spread the messages virally, and gain insights.”

T-Minus One: Facebook’s Announcement Tomorrow

With all the big announcements coming out today, I’m sure your head’s already spinning—but be sure to keep your eyes open for tomorrow’s Facebook announcement! Amid all the other buzz today, there are plenty of rumors flying about what Facebook’s big secret will be.

According to TechCrunch last week, at least part of the announcement will be “Project Beacon“: an effort to better integrate Facebook profiles with nonFacebook websites. In Michael Arrington’s example, a Facebook user purchases a product (like a book) from a partner site (Amazon, in this example). The purchase appears as a popup in a user’s mini-feed—which, like other items in their feed, they’ll be able to delete and turn off.

Ad:Tech Announcements: MySpace Ad Network

There are a lot of announcements expected at today’s start of Ad:Tech, so let’s kick off with MySpace.

The company is not content to live off the ad revenue it gets from its partnership with Google so is launching "SelfServe by MySpace"–an advertising network for display (banner) ads.

TechCrunch has the details…

The new tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories. The service will be ready for use by early 2008. The minimum advertisement purchase size is $10; pricing will be based on a click to the advertiser’s profile and will be auction based once it gets going (to start things off, MySpace will charge a fixed CPC based on the category).

Yahoo Launches Kickstart – LinkedIn for College Students & Alumni

Yahoo’s hoping to fill a social networking void with its "preview" launch of Kickstart.

What’s the void?

That big gaping hole between Facebook and LinkedIn. Yahoo wants Kickstart to be a professional network that connects college students, recent graduates, and alumni for business networking and career advancement.

Realizing that Facebook might be a tad too whimsical for that purpose–sheep throwing anyone?–and LinkedIn a too vast–can you introduce me to that person you met once at a conference–Yahoo hopes Kickstart will be useful for anyone hoping to capitalize from their college association.

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Kickstart allows you to create a professional profile, browse company profiles and network with your peers, professors, alumni and potential employers. If networking is the best way to launch a career, then Kickstart is the best way to start building your network – by leveraging what you have in common with the people you need to get to know.