Execs from social networking sites recently met and talked about marketing to children. The question was raised in a series of articles about who is watching out for children and pointing out that there are no standards in this arena.
Marketing to children isn’t new. However, social networks have a strong pull because they are so engaging and it’s easy to spend a lot of time interacting on a site. It’s more than passive viewing like other forms of entertainment, like watching tv. Online it’s even easier to blur lines between what’s real and what isn’t. That’s true even for adults.