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Apple Forces Popular Blog to Shut Down

iStock_000000582779XSmallIt’s not my intention to host a series of articles pointing out Apple’s missteps in social media, but the company continues to put its foot in it.

This time, Apple bullied Think Secret–a popular Apple rumor blog–to cease existence. The shut down comes as part of a settlement that at least protects Think Secret’s sources.

Here’s the statement posted on the Think Secret site…

Apple and Think Secret have settled their lawsuit, reaching an agreement that results in a positive solution for both sides. As part of the confidential settlement, no sources were revealed and Think Secret will no longer be published. Nick Ciarelli, Think Secret’s publisher, said “I’m pleased to have reached this amicable settlement, and will now be able to move forward with my college studies and broader journalistic pursuits.”

The Latest in Facebook Lawsuits and Features

There’s another rash of Facebook headlines today, and for once it looks like they’re all different. Keep reading—I’m saving the best for last!

Lawsuits of late
Facebook is always in and out of court. Sometimes they’re the plaintiff, such as in a case they’ve filed in federal court against some hackers, naming Brian Fabian, Josh Raskin, Ming Wu and Slickcash.com.

Things didn’t pan out so well for Facebook in a kind of strange-sounding case where a woman got a new phone number which happened to have belonged to a Facebook member. She was receiving that member’s Facebook updates as text messages. Unfortunately, she didn’t have a text plan, and the messages were costing her 10 cents apiece. Facebook was accused of receiving some portion of that money. (So that’s where their revenue comes from!) SFGate reports:

Digg Selling for $300 Million?

Rumors have surfaced again that Digg is looking to find a buyer. This time credibility to the reports is added in the form of news that Digg has retained the services of a private investment bank.

As VentureBeat reports

A reliable source just confirmed the company8217s plans, noting the company has hired Allen & Company, a tiny but influential private investment firm, to help broker a deal. The asking price is still $300 million, the source said.

This will come as no surprise. Rumors of a sale have been rampant for months, although until now we hear co-founder Jay Adelson has been trying to muster up interest in a sale. This is the first time Digg has hired a bank to shop the deal, we8217re told.

WordPress Grows 310% this Year

Second place isn’t so bad with numbers like these. Here are some numbers about blogging and social networking sites according to Nielsen Online. They just released November’s numbers on the top 10 social networking sites. The biggest gainers are Flixster (where you share movie reviews) and LinkedIn, a social network for professionals.


Quick Facts

  • MySpace.com is #1 social networking site in the US, with nearly 57.4 million unique visitors last month.
  • Google’s Blogger rests is #1 for blog site rankings with 33.6 million visitors and 49% more than last year with 33.6 visitors in November.
  • #2 social networking site, Facebook is keeping double digit growth rates compared to last year. The number of visitors is nearly 22.0 million – 89 percent higher compared to MySpace visitors which rose just 7 percent year over year.

10 Questions to Ask Before Starting a Social Media Marketing Campaign

Andy Beard has posted a thought provoking top 10 list, which will help marketers that are considering launching a social media campaign, focus on making sure that they will get the most out of their efforts.

1. Undefined Goals vs Specific Goals

2. Random Activity vs Planned Method of Attack

3. Random Stats vs Accountable Statistical Measures

4. Random Content vs Planned Content Strategy

5. Random Encounters vs Optimized Role Management

6. Random Pathways vs Defined Traffic Funnel

7. Traffic vs Targeted Traffic

8. Topical Linking vs Strategic Linking

9. Reporter vs News Epicentre

10. Self Orientated vs Customer Orientated

Et Tu, Bebo?

Oh, OpenSocial. How utopian. How idealistic. How run-by-Google.

How not actually what Bebo decided to go with for their Open Application Platform, announced today (CNET coverage), despite having joined the initiative last month. Instead, their platform is set to be Facebook-compatible, making it easy for developers to port their Facebook apps to Bebo. Which, you know, they’re all just dying to do.

Bebo is among the first to be able to use Facebook’s markup language (FBML) externally, a capability which Facebook just announced.

So, why the betrayal? Bebo CEO (and co-founder) Michael Birch made his announcement this morning, he explained:

When OpenSocial (which has yet to launch in full) is ready and stable, Birch said, Bebo will add those APIs to its developer arsenal, too. “OpenSocial and the Facebook Platform are clearly different platforms,” he said, then added jokingly, “Our lazy development team said they couldn’t do both at once.”

Social Shopping Experience Wins Best Invention of 2007

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

The technology was developed for renowned fashion designer Nanette Lepore and was tested at Bloomingdale’s early this year. Aimed at young women, they can get other’s opinions on what clothes look good and what their peers are buying. They can also text message, IM and email each other about their shopping choices. Live video feeds show what they try on, send a video of an outfit, and get friends feedback. They can also try on outfits virtually. Retailers get something out of the experience too – real time feedback on inventory, buying habits, and preferences for a pretty fickle group of shoppers.