Marketing Pilgrim's "Social Media" Channel

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10 Questions to Ask Before Starting a Social Media Marketing Campaign

Andy Beard has posted a thought provoking top 10 list, which will help marketers that are considering launching a social media campaign, focus on making sure that they will get the most out of their efforts.

1. Undefined Goals vs Specific Goals

2. Random Activity vs Planned Method of Attack

3. Random Stats vs Accountable Statistical Measures

4. Random Content vs Planned Content Strategy

5. Random Encounters vs Optimized Role Management

6. Random Pathways vs Defined Traffic Funnel

7. Traffic vs Targeted Traffic

8. Topical Linking vs Strategic Linking

9. Reporter vs News Epicentre

10. Self Orientated vs Customer Orientated

Et Tu, Bebo?

Oh, OpenSocial. How utopian. How idealistic. How run-by-Google.

How not actually what Bebo decided to go with for their Open Application Platform, announced today (CNET coverage), despite having joined the initiative last month. Instead, their platform is set to be Facebook-compatible, making it easy for developers to port their Facebook apps to Bebo. Which, you know, they’re all just dying to do.

Bebo is among the first to be able to use Facebook’s markup language (FBML) externally, a capability which Facebook just announced.

So, why the betrayal? Bebo CEO (and co-founder) Michael Birch made his announcement this morning, he explained:

When OpenSocial (which has yet to launch in full) is ready and stable, Birch said, Bebo will add those APIs to its developer arsenal, too. “OpenSocial and the Facebook Platform are clearly different platforms,” he said, then added jokingly, “Our lazy development team said they couldn’t do both at once.”

Social Shopping Experience Wins Best Invention of 2007

Social networking is so popular online that it’s spilling into the physical world – at actual stores. Called social retailing, the concept debuted at the National Retail Federation’s (NRF) show last January 2007. Recently, the concept, by IconNicholson was selected by Time Magazine as One of the Best Inventions of 2007.

The technology was developed for renowned fashion designer Nanette Lepore and was tested at Bloomingdale’s early this year. Aimed at young women, they can get other’s opinions on what clothes look good and what their peers are buying. They can also text message, IM and email each other about their shopping choices. Live video feeds show what they try on, send a video of an outfit, and get friends feedback. They can also try on outfits virtually. Retailers get something out of the experience too – real time feedback on inventory, buying habits, and preferences for a pretty fickle group of shoppers.

Imeem Offers Universal’s Music Free

The music industry has had a lot of shakeups recently, and here’s yet another. Social media community imeem has signed a licensing deal with Universal Music group, the largest music label in the music industry. Now you can listen to Universal’s streaming music and watch videos free.

Rather than make money on the music, they show ads and split ad revenues. This isn’t a new model, of course and I wonder what the artists make from it.

Universal is finding ways to get around Apple’s stronghold by not only working with imeem, but also with cell phone provider Nokia. There Comes With Music feature comes with a one-year, unlimited access music download service. Not only are the songs available on your cell phone but you can keep any music you downloaded after your subscription expires.

Want a Company Wiki? Just Add Wetpaint

wetpaint.pngI’ve long told businesses that instead of trying to get the perfect Wikipedia profile, they should simply build their own wiki using Wetpaint. Of course, Wetpaint is designed to allow your business to build a wiki for any practical purpose–not just for a company profile–and with today’s launch of “Just Add Wetpaint,” companies can now get their own fully-customized wiki platform.

The new service is aimed at larger companies–or anyone that can afford the $10k price tag–and includes the following:

  • A full-featured social computing platform. The Wetpaint platform includes complete wiki and discussion forum functionality, tagging, commenting, social profiles, private messaging, newsletters, and one-click widget insertion for images, video, polls, chat, Flash applications, and more.

LinkedIn Reinvents as Business Dashboard

pic-home-310x310.jpgWhile it may appear that LinkedIn has no answer to the recent surge of people moving to Facebook for their business networking, the company has quietly worked behind the scenes to revamp itself.

Announced today, LinkedIn is rolling out a host of new features which the company hopes will convince members to use the network as a business dashboard–with snapshots of key information and events in your business network.

The first new addition is the introduction of company news. Your LinkedIn homepage now shows the five most read news items about your business and you can click through for more items.

Company News feed ranked by relevance and popularity…by your colleagues this past week or in the past 2 weeks thereby providing you a complete history of the hot business topics in your professional world.

PR Leap Introduces Social Media Press Releases

I’m already a fan of using keyword-optimized press releases as part of your online marketing. It’s often a low cost way to get backlinks to your site adn build your search engine presence. Yes, some industries are less effective and they have fallen in importance, but SEO press releases can still be a very cost-effective strategy to getting search engine rankings.

I’ve long recommended PRLeap (and Clickpress) as an SEO press release distribution option for small businesses. It’s ideal for small budgets or for times you don’t need or want a lot of extra features. You just want a link.