Admit it: when you saw “InSTEDD,” you thought, “Great, another ‘kr8tiv’ spelling for a Web 2.0 flop-to-be.” How’s this for a mission statement:
We want everyone to benefit from the tools and technologies we know can save lives.
Like what? Ultrasounds? EKGs?
No, Facebook. Duh.
While InSTEDD is decidedly Web 2.0-y, and decidedly misspelled, it’s not as useless as most Web 2.0 flops—and it comes with a pretty good pedigree. It’s an NPO, formally named Innovative Support to Emergencies, Diseases and Disaster, is designed to leverage (sorry, the Web 2.0-iness got to me) social networks to help “identify and warn others of outbreaks like Avian flu or disasters like Hurricane Katrina.”
In addition to its other initiatives, Google.org has invested $5 million in InSTEDD. The initiative will leverage (argh) social networks including Facebook and Twitter.