Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Social Media Marketing Beginner’s Guide

Do you know who is talking about you in social media?
Free social media monitoring tools.

By Jon Rognerud


What is the hottest social media tool to emerge on the scene this year? It’s ‘Twitter’, and you may get hooked too…

SMX Social MediaI recently came back from a fully packed conference on social media marketing, the Danny Sullivan SMX show in Long Beach, CA, and all-the-rage was Twitter, a micro-blogging platform that many at first (typically) considered a ‘joke’ or maybe just a temporary fad. They (we) were all wrong, but most agreed that using any tool or technique without a reasonable strategy was a missed opportunity.

But, let’s not be too quick – learn how to research & leverage the social media space with planning and execution along the way.

The All-New Yahoo: Yahoo Open Strategy

In a keynote at the Web2.0 conference yesterday, Yahoo CTI Ari Balogh and Chief Architect of Platforms Neal Sample discussed Yahoo Open Strategy or YOS. The rollout of SearchMonkey begun yesterday is just part of Yahoo’s efforts to join in open initiatives.

Yahoo has talking about open initiatives for some time: last September, Business Week foreshadowed the coming of SearchMonkey. In November and again in January they talked about bringing a social network to your Yahoo Mail inbox. A month ago, they signed on to OpenSocial.

While these look like two different efforts in social areas and open areas, Yahoo unites these areas in their open strategy, and brings in three more areas:

  • Platformization
  • Open services
  • Portability

eBay Sues Craigslist for Stock Dilution

I know you’re getting bored with all the other Internet marketing intrigues out there, so here’s a new one: eBay is suing craigslist. Tantalizing, isn’t it?

By way of background, eBay bought more than a quarter of craigslist’s stock (28.4%) back in 2004. According to the suit, this January, unnamed “unilateral actions” by founder Craig Newmark, CEO Jim Buckmaster and/or the craigslist company itself diluted eBay’s shares, diminishing the power that eBay should wield by an alleged 10%.

eBay says that the unnamed actions were unethical and unfair, in addition to being a “breach” of the company’s “fiduciary duties.” citing their good history with craigslist, eBay expressed dismay at the recent developments:

[W]e have acted openly and in good faith as a minority shareholder, so we were surprised by these recent unilateral actions.

Bamboo’s Pen Tablet; a Case Study in Using Social Media Marketing

I get soooo many PR pitches each day, most of which are boring–I hit delete before I get to the end of the first sentence. Then there’s this gem, from Rachel Weikum at Weikum Communications.

Instead of the normal pitch format, her email was more like a blog post. It drew me in, gave me the info, and impressed me with the outcome. I thought about re-writing the pitch, but have decided instead to simply paste it below for you to read.

This is a great case study on using social media:


BuzzLogic Acquires BlogRovR

BuzzLogic, an “online influence-targeting company” (reputation management to the rest of us) has announced the acquisition of Activeweave.

You’ve probably not heard of Activeweave, and you may not even care about the company. In fact, I’m not too sure if BuzzLogic even cares about Activeweave as a company. What it does care about is that Activeweave owns the cool browser application BlogRovR.

…the BlogRovR browser plug-in, was launched in 2007 and allows users to view relevant content from their favorite bloggers as they browse the Internet. The application works as a personalized search engine; every time a user views a Web page, BlogRovR fetches content from a list of pre-selected bloggers. If those bloggers have written about something similar, relevant content is displayed via collapsible tray within the browser. BlogRovR currently counts more than 180,000 registered users and monitors approximately 200,000 blogs.

Here’s the Reason Why Small Businesses Won’t Adopt “Enterprise 2.0″

There seems to be somewhat of a shock wave going around the web, due to the startling revelation that 68% of small businesses have no plans to adopt “Enterprise 2.0″ initiatives.

Here’s a look at a chart from the Forrester report.

I know what you’re thinking. Wow, 51% of employers with 20k+ employees are already planning to adopt Enterprise 2.0, yet only 20% of those with less than 99 employees are planning the same.

I know what else you’re thinking. What the heck is “Enterprise 2.0″ anyway?

I certainly didn’t know what the term meant, and perhaps small business owners either don’t know what the term means either or they see “enterprise” and just assume it doesn’t apply to them.

MySpace Appeals to Advertisers

It’s 2008, and the media seem to have moved on from one social network obsession to the next—but today MySpace refuses to become irrelevant. MySpace announced new metrics and branding platform, called the Community Branding advertising platform, to appeal to advertisers. The platform is currently in beta testing.

What makes the new Community Branding platform different? As MySpace says in their release:

“Community Builder is the next evolution of the MySpace brand profile — a more flexible solution that puts creative freedom and control into the hands of advertisers to ensure that a community stays dynamic and interesting in between major campaigns and projects,” said Bryce Emo, Senior Vice President of Sales, MySpace.