Like most mainstream media outlets, The Wall Street Journal is gaga over Facebook. Just last week, they were writing about everyone’s favorite social networking site.
But now it looks like the honeymoon’s over. The WSJ has discovered that there are other social networking sites out there—and many of them are inherently useful! Today they profile four niche social networking sites.
Perhaps most impressive among these is Sermo.com, a social networking site “for physicians, by physicians” (which you can tell is true, because if someone other than a “physician” had created the network, it would have been for “doctors”). The WSJ story starts off with an anecdote about a
doctor physician who turned to Sermo when presented with a puzzling case—and was helped to an accurate (and obscure) diagnosis.