Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

MySpace to Launch News Feeds a la Facebook

MySpace is working on a News Feed feature of its own, reminiscent of Facebook’s own feature, Reuters reports. And while Fox Interactive Media President Peter Levinsohn told Reuters the time line was 30-45 days, Michael Arrington reports that they’re coming a bit sooner than that. Try Thursday—except in Ireland and New Zealand, where they’ve already been testing it.

MySpace Friends UpdatesArrington has screenshots (right) of the eerily-familiar-looking mock up of the feed, which will be called Friends Updates. (Cryptic, I know.)

MySpace is prepared to thwart the potential backlash. If you don’t recall, over 100,000 people signed a petition against Facebook’s news feeds (no idea how many have signed the petition against Project Beacon/Social Ads).

Open Web Awards: Nominations Open Today

As we mentioned last week, Marketing Pilgrim has partnered with Mashable to help with the nominations and voting for this year’s Open Web Awards.

Over the course of today, we’ll give you the opportunity to nominate your favorite web site in these 3 categories:

  1. Mainstream and Large Scale Networks
  2. Social News & Social Bookmarking
  3. Social Search

Each category will have its own post with instructions on how to nominate your favorite web site. Between now and noon EST Tuesday December 4th, you’ll be able to leave a comment with your nomination. Once nominations are closed, we’ll tally the most nominated web sites, confer with Mashable, then open up voting for the winner on December 6th.

2nd Annual Online Customer Engagement Report Released

E-consultancy and cScape have just released their 2nd Annual Online Customer Engagement Report which takes an in-depth look at how companies plan to use the Web to engage their customers. The 57-page report surveyed 1000+ participants and is packed full of data that any marketer will find useful. Highlights include:

  • Online customer engagement now top priority as companies change marketing focus
  • Brands embrace widgets, social networks and video-sharing sites in bid to boost customer engagement
  • Digital industry leaders advise companies to pay attention to engagement.

There’s also expert analysis of the findings from Jim Sterne, Avinash Kaushik, and yours truly. Here’s what I had to say about the results.

Facebook Venturing into Politics Coverage

There has been some backlash against Facebook’s recently unveiled Social Ads during the first three weeks of its run, but Facebook is pushing ahead with its own agenda. Today, they announced a partnership with ABC News to bring political coverage to Facebook. As Facebook’s first partnership with a news organization, the deal could change the way that Facebook users think about politics.

Now, just providing political news wouldn’t be enough to make an impact, so Facebook and ABC News will be jointly sponsoring Democratic and Republican debates in New Hampshire. The debates are scheduled for January 5, three days before the state’s primary.

The New York Times covers the deal, noting that ABC News reporters have already been using Facebook as a way to communicate with their readers:

Facebook Marketing Stunt Backfires

Molson brewing company has pulled a promotion on Facebook after complaints that they promote binge drinking. They ran a photo contest targeting 19-24 year old college students.

Called the The Molson Canadian Nation Campus Challenge the ad said, “Be the #1 party school in Canada” and says that the school with the most pictures uploaded would win a trip for five people to spend spring break in Cancun, Mexico.

The next line said: “Show everyone how you and your crew get the party started!” Then it listed the top 10 party schools.Universities and parents both contacted the company to complain. Xavier University administrator Joe MacDonald, who is the dean of students said: “This is not something that is welcome within our campus community.”

Marketing Pilgrim Partners with Open Web Awards

After last year’s success, Mashable will once again host its Social Networking Awards and this time Marketing Pilgrim is helping out.

The awards are renamed the Open Web Awards to highlight the fact that the nominations, voting, and awards will be hosted among several top blogs. Full details are not available just yet–stay tuned over the coming days–but Mashable explains who can enter:

Any company running a new social website, social network, collaborative site or web application. In other words: almost all the new applications on the web, and many of the established ones that have added a spot of Web 2.0 flavor.


Nominations will open soon
and there’s still time to sign up as a sponsor or blog partner.

Facebook Dangles $85M for Chinese Foothold

image Have you noticed how whenever we discuss Friendster these days, we can’t help point out that most of its traffic comes from Asia? Just about everyone mentions this in a negative kind of way–as if the audience isn’t valuable. Well, there must be some value in the Asian market because Facebook reportedly offered $85 million to buy it’s largest Chinese peer, Zhanzuo.com.

According to the Times

A spokeswoman told The Times that Jack Zhang, Zhanzuo’s chief executive, and Mark Zuckerberg, the Facebook founder, were acquainted but this did not mean that they intended to reach a deal – for the moment. She added, however, that “there could be more information by the end of the month”.