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Google Buys Jaiku: GooKuTwo?

Google and Jaiku = gooku(two)Less than two weeks after Google acquired Zingku, a mobile social network, they announce that Google has acquired Jaiku.

The name isn’t the only similarity between the two recent purchases. Like Zingku, Jaiku is designed to appeal to mobile users. As Jaiku states in the acquisition FAQ:

Jaiku is an activity stream and presence sharing service that works from the Web and mobile phones. Jaiku, Ltd. was founded in February, 2006 by Jyri Engeström and Petteri Koponen from Finland. The service was released on the Web in July 2006. Jaiku is based in Helsinki.

Oh. It’s like Twitter, then? Your Jaiku activity stream can include text messages, photos, events, recommendation, etc. So perhaps it’s Facebook+Twitter? (In case you’re wondering, Jyri is pronounced a little like “Yuri,” with the ‘r’ rolled. Except we don’t have the Finnish vowel ‘y’ in English. Well, rather than launch into a Finnish linguistics lesson, let’s focus, shall we?)

Best Traffic Source – Digg, Del.icio.us, or StumbleUpon?

The New York Times ran a piece on the social networking site StumbleUpon yesterday. StumbleUpon has 3.5 million registered users. They start with the idea that StumbleUpon gives people recommended web sites based on their interests (sites they give a “thumbs up” to) and history of previously stumbled sites. They want to help you discover new sites that you will probably like.

According to Quantcast and the data I ran Alexa, traffic from StumbleUpon still lags behind Digg. However, in my experience it’s easier and quicker unless you get promoted to the home page or rank highly on the site. I wonder how the model skews these results.

Quantcast chart comparing unique visitors between del.icio.us, digg, and StumbleUpon.
Quantcast Chart - Digg, del.icio.us, StumbleUpon

Twitter Adding Ads to Your Tweets?

Lots of buzz this morning surrounding a curious message that appeared at the bottom of Charlie O’Donnell’s Twitter conversation.

twitter-ads

Could it be that Twitter is testing users’ reactions to adding small text messages to their Twitter conversations? It certainly looks that way.

Interestingly, the message didn’t appear on the web version of the conversation, only the mobile version. That might suggest the ads could at some point rely on your location to send you geo-targeted, relevant ads. Tell your Twitter followers that you’re heading out to lunch in Raleigh, and the Twitter tip might suggest a restaurant.

YouTube vs. MySpace video: Copyright

As we mentioned last week, News Corp CEO Peter Chernin says Google needs to do more to prevent copyright infringement on YouTube. The company that owns MySpace plans to launch their own video site this month. Rather than being mostly user-generated, the videos will be professionally produced content with shows from Fox and NBC Universal.

Chernin says MySpace does more to track and filter copyrighted material than Google does. Neither are immune to lawsuits over the issue. News Corp is being sued by Universal Music Group. Google of course is being sued by Viacom.

Google for their part leaves it up to the content owner to notify them if a video violates copyright. They do remove the content but don’t filter or actively police content like MySpace does now. At the urging of Universal Music Group, MySpace added filtering software (but it wasn’t enough to avoid the lawsuit).

Tips for Building your Own Social Network

One of my dream job titles would be “online community builder.” I was recently at a local movie theater that had an internet café with giant screens. Most of what I saw was young kids emailing their friends on MySpace—not talking with them in real life but spending a weekend emailing them. There is almost more community online than offline.

A new whitepaper by social network builder KickApps is called, “9 Steps to a Successful Online Community.” The article talks about building a social community. The company lets you make your own social network where people can add video, photos, blogs, and other features. And you need community organizers or builders.

Tips on building a social network:

Google Stops Running AdWords on Orkut

Google’s social network Orkut pulled ads from their site after getting complaints about questionable content on the site. A Wall Street Journal article last week said Google ran ads on just 1 percent of Orkut pages and they ran the ads as a test. The ads haven’t been running since August. A nonprofit group in Brazil named SaferNet says Orkut that some people using the service have child pornography and other illegal content on their pages.

Google says they remove offensive or illegal content. Google is not the only social network facing this issue. There has been a lot of negative press about pedophiles on MySpace and Facebook. Advertisers, especially big brands, are rightly concerned about the content of the ads. They’re afraid of offending their mainstream users. Plus, their advertising often doesn’t perform well.

Technorati: Bullies, Struggles

Technorati has had its ups and downs, as have we all. In August, their then-CEO Dave Sifry stepped down, leaving the position vacant. Last week, they finally replaced him with new CEO & President, Richard Jalichandra. He comes with a ringing endorsement from Sifry, who is still head of Technorati’s board of directors.

But I’m gonna have to say that it’s been a rough first week. First, Mike Arrington catches what looks like a backhanded compliment Jalichandra pays to quasi-rival Techmeme in an interview with Wired:

WN: What’s your take on TechMeme’s leaderboard?