Companies like IBM, Cisco, and others are taking their trade shows and conferences virtual. Some, like IBM have used the virtual world Second Life for such events, but virtual trade shows take it a step further. Also, the events are more professional and created for a business environment – there are no actual avatars. However, you can upload a picture, chat with booth representatives, and attend sessions.
Businesses of all sizes are trying out the concept. According to Tradeshow Week magazine, mid-to-large-sized companies spend about $550,000 every year on trade shows.