MarketingSherpa just ran a great article on how to market yourself or business on Facebook. As they point out the approach to marketing in a social community takes a little different approach than marketing in other contexts. Offending the community means you won’t be trusted.
It goes like this. Imagine going to church and thinking that there are a lot of people in your potential market there. So you decide to make an announcement about a big sale at your store. Everyone feels uncomfortable. It’s happened to me and it was in bad taste.
Facebook is a community of 46 million members, it’s growing by 3% a week since January, especially with the 25 and older demographic. I’ve noticed more and more friends joining in the past few weeks.