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Tips for Building your Own Social Network

One of my dream job titles would be “online community builder.” I was recently at a local movie theater that had an internet café with giant screens. Most of what I saw was young kids emailing their friends on MySpace—not talking with them in real life but spending a weekend emailing them. There is almost more community online than offline.

A new whitepaper by social network builder KickApps is called, “9 Steps to a Successful Online Community.” The article talks about building a social community. The company lets you make your own social network where people can add video, photos, blogs, and other features. And you need community organizers or builders.

Tips on building a social network:

Google Stops Running AdWords on Orkut

Google’s social network Orkut pulled ads from their site after getting complaints about questionable content on the site. A Wall Street Journal article last week said Google ran ads on just 1 percent of Orkut pages and they ran the ads as a test. The ads haven’t been running since August. A nonprofit group in Brazil named SaferNet says Orkut that some people using the service have child pornography and other illegal content on their pages.

Google says they remove offensive or illegal content. Google is not the only social network facing this issue. There has been a lot of negative press about pedophiles on MySpace and Facebook. Advertisers, especially big brands, are rightly concerned about the content of the ads. They’re afraid of offending their mainstream users. Plus, their advertising often doesn’t perform well.

Technorati: Bullies, Struggles

Technorati has had its ups and downs, as have we all. In August, their then-CEO Dave Sifry stepped down, leaving the position vacant. Last week, they finally replaced him with new CEO & President, Richard Jalichandra. He comes with a ringing endorsement from Sifry, who is still head of Technorati’s board of directors.

But I’m gonna have to say that it’s been a rough first week. First, Mike Arrington catches what looks like a backhanded compliment Jalichandra pays to quasi-rival Techmeme in an interview with Wired:

WN: What’s your take on TechMeme’s leaderboard?

Newsvine Sells to

image Popular citizen journalism site Newsvine has announced they’ve been acquired by for an undisclosed sum. MSNBC is a privately held company started by Microsoft and NBC and is located in Newsvine’s backyard–Seattle.

image So what does this mean for Newsvine? Here’s a sample of the things they’ve shared at the Newsvine blog.

  • Newsvine will continue operating independently…
  • Over the next few years, Newsvine technology and content will make its way onto, and vice-versa where it makes sense…
  • We officially became part of the family on Friday, October 5th but we’ve been talking since May…
  • Increased exposure for Newsvine writers…
  • It is our hope that eventually, readers of both Newsvine and will be able to jump from site to site and share in the benefits that each destination offers…

Confirmed: Marketing Pilgrim is Diggable!

Back in February, Andy pledged to you, gentle reader, that Marketing Pilgrim’s content was “Not-Made-For Digg”. This means that:

If they [Digg users] happen to find one of our posts Digg-worthy we’d be flattered. [The pledge] does mean that I will not construct any future posts with the sole purpose of getting on the homepage of Digg (not that we ever really did much of that anyway).

Perhaps we were wrong—at least in the last comment there. Although we remain fully and deeply committed to our Not-Made-For-Digg pledge, we are proud and just a little bit humble surprised and delighted to discover that Marketing Pilgrim is one of the websites with the highest Digg saturation. Patrick Altoft of BlogStorm compiled a list of sites with the most mentions on Digg. These numbers mean that “” has been mentioned in submitted URLs, comments and comment links 1600 times:

Gluing the Web Together with FriendFeed

I just wrote about how YouTube was started by former PayPal employees. There’s a new social media site called FriendFeed, written about in Gigaom today. It was started by former Google employees. It’s another site to keep track of but never actually see your friends. Then when they see you they will know everything about you, including why you look so tired today.

I’m a Twitter fan because the setup time and effort to track my friends is pretty low. One picture. Short bursts of information. Still, I don’t keep posting as much as I did at first.

Facebook/Microsoft Plot Thickens

Monday, it looked like Microsoft was interested in buying 5% of Facebook for a sum of $300-500 million. The following day, the plot thickened as Facebook CEO Mark Zuckerberg visited Seattle—and Microsoft—according to

Senior editor David Kirkpatrick hits on the reasons why Facebook is so attractive to investors:

Facebook is the closest thing the world has to a next-generation Internet, one structured not around Web sites but around people. In the Facebook topology, every data source or service is defined by who else is using it.

The company has, in a crude way, solved the critical problem of Internet identity. Each member’s profile is tantamount to their personal Web site, which defines who you are, who you know, what you are interested in, and what you are doing now.