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A Study of Trust Online

Nielsen’s recent survey on trust reiterated what we all know – people trust each other more than they trust advertising. Word of mouth advertising is most trusted way to find out about products, especially across much of Asia Pacific. The survey of 26,486 internet users covered 47 markets around the world. Respondents were polled on the trust they have in thirteen different types of advertising – from conventional newspaper and television ads to branded web sites and consumer-generated content.

The internet has shrunk the world but people still rely on people they know and are influenced by their local culture. Trust of different advertising mediums from newspapers to television, magazines and radio varies across nationalities. Who trusts advertising most? Filipinos and Brazilians (67%) were found to be the most trusting of all forms of advertising. Who has the lowest levels of trust? Danes (28%), Italians (32%), Lithuanians (34%) and Germans (35%).

Facebook Traffic Declines – Abandon Ship or Deja Vu?

We have good news for Om Malik. The new media guru is a little concerned about Facebook’s recent decline in traffic.

I just got the spread sheet and there seems to be a 9.3% decline in their unique visitors from 33.75 million in August 2007 to 30.6 million in September 2007…Why would that happen to both Facebook ahead of back-to-school season? It just doesn?t make any sense! Unless of course, the unthinkable is happening.

Here’s Malik’s chart…


Scary, huh?

But fear not Om! The same thing happened last year and Facebook went on to recover quite nicely.


MySpace Platform to Rival Facebook’s?

TechCrunch is sharing more developer platform rumors this week. Last month, Michael Arrington predicted a set of new APIs from Google which will lead to a “Google Platform,” analogous to Facebook’s (only more open, of course). Now he says that MySpace is planning its own developer platform.

The MySpace Platform would work very much like Facebook’s. As TechCrunch puts it, the platform:

will essentially be a set of APIs and a new markup language that will allow third party developers to create applications that run within MySpace. Developers will be able to include Flash applets, iFrame elements and Javascript snippets in their applications, and access most of the core MySpace resources (profile information, friend list, activity history, etc.). Applications will need to be hosted on MySpace servers.

MySpace and Facebook – We Can Co-Exist

Social networking is the buzz for online marketing but it’s getting more and more crowded and competitive all the time. MySpace is still one of the Internet’s biggest social-networking sites. They have 200 million registered profiles and 100 million unique users a month.

A poll conducted by eMarketer on March 2, 2007, showed that Facebook was ahead when in the 17-25 year old age bracket. Facebook was the most viewed site among all respondents. MySpace focuses on the 18-34 age group.

Facebook is getting new profiles at a rate of 150,000 a day. Worldwide Facebook is growing at a phenomenal rate:
Worldwide daily visits to MySpace and Facebook, according to Comscore (June 2007) :
MySpace: 28,786 72% growth
Facebook: 14,917 299% growth

eBay Builds Social Networking into Site

Everyone wants a social network. Now eBay is creating online community with their new My Neighborhoods feature. eBay wants to facilitate more interaction between buyers and sellers. There are more than 600 neighborhoods already.

This is a smart way to add more user-generated content instead of just ecommerce to the site. It also gives the community more reasons to stay on the site. The most popular neighborhood is the one for coffee lovers with 146 members. The next popular neighborhood is about jewelry. People can post photos, reviews, and tips.

The interface is intuitive and has a much more web 2.0 feel to it. However, I keep thinking that the scrolling photos are a video. I hope they do add video, if even just to introduce the concept or the neighborhood. If your favorite topic isn’t there, you can request a new neighborhood. When you join a neighborhood, you’ll see a My Neighborhoods link show up in your My eBay section.

Video: Post-It Notes Waterfall by Eepybird

At the WebTrends Engage conference Eepybird–the wacky guys behind the Diet Coke/Mentos experiments–provided a sneak-peak at their next experiment.

Watch what the guys can do with a few thousand Post-It notes.

Can’t see the video? Watch it here.

They plan to put together experiments with hundreds of thousands of the sticky colored notes.

You saw it here first!

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Facebook Rumor: A New MySpace

Facebook is working on a platform for bands that will be launched later this year. This was reported on They said that the rumor was started yesterday morning.

According to the rumors, Facebook will offer more to bands than MySpace does. They will let bands and labels to create pages, and let them embed custom widgets to market their events and music.

Widgets are hot right now with popular widgets selling for thousands just weeks after they are launched. The most popular widget on Facebook is iLike. Sources say the widget will be like that plus there will also be an iTunes widget for listening to clips from songs. Later you’ll be able to buy music too. Instead of being busy and being flashy, the Facebook pages will be more no-nonsense. Facebook is contacting music labels to gather support for the service.