By Ryan Douglas
This week a team from our company went to Internet Retailer conference as did many of you who read this. We (and I say we because everyone in this company contributed in one way or another) were very proud of our own Tim Jackson and his first speaking engagement at the conference session. Our team had a great time and became well informed of new e-commerce topics, networked with many, and probably partied it up too (the real reason people go to these conferences). But enough of the shameless self plugâ€¦
In a previous post this week Greg Howlett brought up the topic of Blendtec and their popular viral marketing videos â€œWill it Blend?â€. The effectiveness, positive or negative, of viral marketing has become increasingly more popular over the last few years. It seems like everyone remembers at least one silly commercial during a Super Bowl halftime, but donâ€™tâ€™ recall what the actual product or service was. We likely told all of our friends about this funny commercial, probably found it online and emailed it to several others, thus completing the viral marketerâ€™s ultimate goal. Blendtecâ€™s success with some home made videos from their test labs worked extremely well for them, did not cost much to produce at all, and seems to really have influenced people to purchase their products; way to go! Now we have videos of users at home blending up all sorts of items (much to Blendtecâ€™s disclaimer not to) and I can watch everything from a Wii remote to operating systems (on cd) get blended up.