…and 5 ways it can screw it up for you.
By Kelvin Newman
The fuss about twitter has died down a little over the last couple of weeks and people either seem to think itâ€™s the best thing since sliced bread or an indication of everything thatâ€™s rubbish about web 2.0. Personally Iâ€™m more of the former than the latter.
I think itâ€™s a really interesting tool and offers some excellent opportunities for people who would like to expand the reach of their personal brand and are willing to experiment. But itâ€™s risky too and easy to cock up.