NBC isn’t the only one making moves online. ABC, CBS and MTV are also in the news today for their online strategies.
CBS, as reported by the LA Times, has turned its attention to creating communities for its shows on the site. Designed to allow fans of its shows to congregate and discuss the shows.
Adding a social aspect to its site seems like a good idea. It will help to increase visitors’ time on site, as well as show consumer loyalty for shows. However, I have seen community message boards like these become mostly a platform for people who hate the show in question, and expect the network to see and respond to their complaints. As long as it’s abundantly clear that the message boards are for discussing the shows with one another, it should work out at least moderately well for CBS.