The world of presidential Internet campaigns is new and largely uncharted. Unfortunately, some of the lessons will be learned the hard wayâ€”like Senator Barack Obama’s campaign learned this week.
It all started three years ago when an Obama fan, Joe Anthony, created a MySpace page for the then-candidate. The Senator’s presidential campaign team came across the profile and, with Joe’s cooperation, made it into the “unofficial” MySpace page for the campaign. The page amassed more than 160,000 friends, making Obama’s far and away the most popular of all the presidential candidates’ profiles.
But the site soon became unwieldy to maintain. Joe found maintaining it to be a large draw on his time, even though he’d given the campaign access to the page. He did what most Americans would do in the situationâ€”ask for money. But not just a little money. According to the Wall Street Journal, he asked for $39,000 for the time and effort he’d put into the site over the years.