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comScore: Clothes, Food Blogs Stickier

Surprise, surprise—comScore has found that the category of your blog can make all the difference in whether people are interested in it. With their media measurement panels, they observed that blogs about clothing and apparel, food and beverage and inexpensive products were among the best-received blog categories.

MediaPost reports:

“More serious categories such as insurance, financial services and pharmaceuticals do not engage blog visitors as well,” says Andrew Lipsman, senior analyst at comScore.

“The intensity of usage with conversational media sites is unique to the Internet,” Lipsman adds, with heavy visitors to conversational media sites in particular exhibiting certain niche online behaviors that can be underrepresented in a general consumer panel.

Yahoo! Back in the Game

beboYahoo! have finally secured a deal with a major social networking property for display and video advertising. Bebo, the UK and Ireland’s most popular social networking site, has entered into a multi-year, exclusive partnership.

Yahoo! Europe will help advertisers reach a young British audience of over 11 million users, generally ranging from 13 to 24 years – a sought-after but traditionally difficult group to target.

Although no financials have been disclosed, the deal is rumored to involve a revenue guarantee – an approach reportedly made by Google in a deal that snatched MySpace advertising, and possibly part of Microsoft’s recent Facebook agreement.

Joanna Shields, President of Bebo International, told Reuters that choosing a market leader like Yahoo! was the important part of the decision.

Netscape Announces New Social Site Propeller.com

As promised last week, Netscape has announced the pending location of its new social news site, Propeller.com.

propeller.com logo

The site isn’t currently ready, but Netscape says they’re hard at work behind the scenes on the switch.

Loren Baker, on Search Engine Journal, is hoping for new “Propel it” buttons to replace the old Netscape buttons. (I dunno, sometimes I’m easily distracted ;) .)

The name has good connotations for a social news site—and is actually spelled correctly. I wonder how much that cost them.

Technorati Adds Topics to Help Make You Famous

Even after a complete redesign a little while back and the loss of their CEO, there are more changes up for blog search engine Technorati. Now they’ve added “Topics,” a streaming-river-of-news section of their site divided into topics: all, entertainment, technology, politics, sports, business and life.

Technorati’s blog announcement of the feature states that:

Each topic features blog posts from many of the best blogs out there to help you discover what’s going on. The posts are refreshed frequently to reflect breaking news, new opinions, and the latest from the Web. We’ve set out to help you find some great blog posts to read and we’ve organized them by easy to browse topics. We considered a number of factors to get the seed list of blogs including Technorati Authority, frequency of posting, use of relevant tags, links to related subject matter and general topicality.

Netscape, We Hardly Knew Ye

Netscape logoNetscape is backing off their “social experiment.” On the Netscape blog yesterday, they announced:

Visitors to Netscape.com will see a more traditional news experience very soon. Don’t worry, the social news site isn’t going away! We will keep you updated on where you will be able to find the social news site as we get closer to making the switch.

At first glance, this may seem like a giant step backwards into Web 1.0. However, the blog post claims:

We received some feedback that people really do associate the Netscape brand with providing mainstream news that is editorially controlled. In fact, we specifically heard that our users do have a desire for a social news experience, but simply didn’t expect to find it on Netscape.com.

Will Facebook Adhere to OSW Bill of Rights?

A predictable clash of interests is brewing.

Mark Zuckerberg – programmer and founder of the social networking site Facebook – has taken yet another controversial decision, this time to integrate profile searching, in an effort to drive more traffic from name-based searches across the major search engines.

Although users will be able to exclude their profiles and the facility will be restricted to over 18’s, initially many participants will be concerned for their privacy.

The Public Search Listing of a profile shows the profile picture thumbnail and links to interact with a user on Facebook. People will always have to log in or register to poke, message or add someone as a friend. A user can also restrict what information shows in their public listing by going to the search privacy page.

Yahoo Social Network To Get KickStart

Forgive the title pun – CNet reports that Yahoo! are currently working on a concept social networking service called – you guessed it – KickStart. A LinkedIn style job network to connect college students with potential employers.

Yahoo! KickStart Concept Screenhsot

The features you see in screenshots, like the one above, may never materialise – but if this concept were to get the Sunnyvale green light, never will there have been a truer statement than “it’s who you know, not what you know” — to get an “in” to the company of your dreams you will need an invite from an employee who was also a previous alumnus of your college.

Research surveys are already being conducted among students to discover exactly what they think of this new idea. A Yahoo! spokesperson commented: