A new survey by emedia suggests that 62% of social networking users are concerned about the security of their personally identifiable data. The fears run so high that 31% of social network users have already entered false information to protect their identity.
There’s lots of other interesting data, including respondents thoughts on how social networks can be used in business:
…87% of all respondents think social networking sites can be used for business purposes including networking (65%), exchanging ideas (58%), getting advice (44%), recruitment (43%), research (35%) and selling (31%).
But, be warned. Half of the users found advertising on social networks to be “intrusive.”