Marketing Pilgrim's "Social Media" Channel

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Facebook: High and Mighty

As instigator of the unofficial Facebook rumor blog, I figured I should cover this story (better late than never)! According to TheDeal.com’s David Shabelman, there’s a good reason Facebook isn’t being acquired: they want way more than they’re really worth.

Yes, we knew that. But it’s not just Zuckerberg that’s pushing for the big bucks: the VCs who funded Facebook are holding out for a better offer as well:

‘We’re so far apart with what we think it’s worth and what other people do it doesn’t make sense for us to have conversations,’ [Facebook director and investor Peter] Thiel said. ‘Either they’re underestimating it or we’re overestimating it, but given that disconnect, it would be a complete waste of time for the company to be talking with people.’

Digg Dumps Google in Favor of 3-Year Microsoft Deal

Kevin Rose has announced Digg has decided to drop Google in favor of a 3-year exclusive deal with Microsoft.

Hey everyone ? I wanted to give you a heads-up before the official announcement is made later today. We?ve signed on Microsoft as our new partner to sell and serve the ads on Digg. It?s a deal similar to the one Facebook signed with Microsoft last year.

This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg?s growth. Best of all, it lets the Digg team completely focus on new feature development. Federated Media, which has been an awesome partner for the last year and a half, will continue working with Digg focusing on integrated sponsorships and custom programs like the Arc project in labs.

MyBlogLog SchMOes: Two Months Later

Hard to believe it’s been two months since MyBlogLog first announced their tagging features—and recommended tagging spammers “SchMOes” for Social Media Optimizers. (Why didn’t they just go with “Spammer”?) While it led to a good bit of backlash, they’ve kept the tag.

But is anyone using it? Not really. As of this writing, there were a grand total of 16 MyBlogLog members tagged as SchMOes. And of those 17, 8 of them had tagged themselves. And not in the preemptive way that Robyn Tippins recommended—they’ve proudly kept the tag as part of their identity, instead of hiding it on their profile.

Unfortunately, it seems that instead of helping to label (and thus discourage?) spammers, tagging has only given spammers another way to get links and promote their sites. Looking through some of MyBlogLog’s top communities and their authors, in addition to some relevant tags, I found some tags in categories like these:

Note to Roy Cooper: Consider Restricting the MySpace Sex Offenders, Not the Kids that Use it

North Carolina’s attorney general Roy Cooper is pushing for tighter restrictions on the use of social networks by children, after MySpace revealed 29,000 registered sex offenders were identified as members.

I’m 100% behind Cooper’s efforts to protect children from online predators, but is his solution the best we have? Here’s what Cooper wants:

Cooper is pushing for a state law that would require children to receive parental permission before creating social networking profiles, and require the Web sites to verify the parents’ identity and age. For example, social networking sites would have to compare information provided by a parent with commercial databases. Sites could also force parents to submit credit cards or printed forms.

Be Careful When Visiting MySpace Mexico

Just a heads-up that if you happen to visit the newly launched MySpace Mexico, your future visits to MySpace may well default to Spanish.

Imagine my surprise to find this waiting for me at www.MySpace.com

myspace-mexico

How to Connect with Marketing Pilgrim (and Andy Beal)

This social media stuff will never catch-on (yes this is sarcasm folks), but just in case it does, here are the different flavors of Marketing Pilgrim.

Feeds:

Social Networks:

And those of you who want to connect with me personally, here are some more opportunities…

Andy Beal:

Want a Higher Presidential Election Turnout? Engage the Voters!

The 2008 presidential election has the potential to claim the largest voter turnout in more than a 100 years, thanks to social media. With a spotlight already shining on the search engine reputation of candidates, and many hopefuls already blogging, we learn than CNN has partnered with YouTube for two upcoming presidential debates.

On July 23 at 7pm ET, CNN will air questions recorded at YouTube –  the first time the general public will have a chance to ask a question in a debate.

While, the questions will be carefully screened, and chosen by CNN’s political team, this is a huge step in creating a radically transparent election. As we draw closer to November 2008, the candidates will realize – especially the underdogs – that social media allows them to reach voters on a more personal level.