Late last week, Virgin Media, Prudential, Vodafone, Halifax, First Direct Bank and the Automobile Association Ltd. pulled advertising from Facebook for fear of their ads being seen on the same page as the British National Party Facebook group.
With an astronomical number of page views and time spent on site, advertising on Facebook creates the opportunity for a massive number of click throughs. At the very least, it’s a great branding opportunity—if your ad is shown on the right pages.
Controlling your online image is an important part of branding, as is carefully selecting the sites where you advertise. You wouldn’t want your brand associated with a porn site (okay, depending on the brand, I guess). So, when debating whether or not to advertise on Facebook, let me give you one piece of information that may make all the difference to you: