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Some good stuff resources

iMedia Connection has two useful articles in as many days. I like to read their articles, but I seldom feel prompted to link to them. But these might be helpful. Check them out:

  • The Best Website Metrics Are…: If you don’t already know it, your website should be measurable. It should be giving you lots of beautiful data. (I love data. That’s why I love web analytics.) Even if you already have well established web analytics on your site, this article can helps you define which metrics you really need to be watching. And, while it’s very interesting, how many countries your visitors came from doesn’t make the list.

Twitter Got the Message

It’s been like a day since we’ve talked about Twitter, so I guess it’s time again. (Okay, it’s really been two weeks, but I just keep hearing so much about it that it’s hard to remember that I didn’t write those things!)

So, in our first brush with the IM/SMS-based “miniblogging” platform, Liana Evans had already covered how Twitter could become useful to business.

A few businesses caught the idea early on, such as’s implementation, to me, seems like the ideal way to use Twitter (or RSS feeds, for that matter) as a marketing tactic. Of course, part of this is due to the nature of’s concept: sell only one item a day, at a discount, until midnight or it sells out, whichever comes first. Thus, one update a day keeps you informed of the best deals.

The Citizendium Lie

I like the idea behind Citizendium. It’s good. In fact, it might actually be the best model we’ve found yet. But it’s still a flawed idea—and it’s been flawed since before wikis were ever conceived.

With Citizendium going live this week, there’s been some discussion about its model. If you’ve missed it, the short version is that Citizendium requires contributors to prove their identities and provide a biography or curriculum vitae. In addition to contributors, more qualified editors will oversee the creation and content of articles relating to their area of expertise and postgraduate study.

What’s the problem? Well, aside from the fact that we’ve already seen how easy it is to fool a wiki into thinking you’re someone you’re not, there’s the simple fact that people make mistakes—sometimes glaringly obvious ones.

SoWeSay Puts Your Reputation in the Hands of Others

One of the most common features you’ll find in social networks such as LinkedIn, is the ability to recommend others and effectively vouch for their credibility.

SoWeSay is a new social networking site that focuses purely on peer review and recommendation, allowing you to create profiles, rate and review anyone you know or encounter online and offline.

Ok, we’ll have to watch this one. On one hand, I like the idea of being able to share your opinion on others, but I don’t like the lack of accountability. You don’t have to prove you know the person, in order to share a review, and you can also post the review anonymously – both could open up the service to abuse.

Facebook Best Used for Evaluating "Hotties" or Roman Art?

Andy Kessler has republished his WSJ interview with 22-year old Facebook founder, Mark Zuckerberg.

If you need a refresher on Facebook, it’s a good article to read. Of interest? Two uses of Facebook, that appear to be polar opposites.

Exhibit A

I watched a 23-year-old family friend, PK, solicit expert opinions gathered around his laptop asking which of the “hotties” he was connected to on Facebook he should pursue.

Exhibit B

“For the final exam, we had to learn the historical significance of something like 500 pieces of art from that period.”…Zuckerberg went to the course Web site, downloaded all the images and made a new site with a page for each image, along with a box to add comments. Then he forwarded the site’s link to the class list. Within an hour or two, a bunch of his classmates visited the site and filled out all the information about the photos…eventually getting an A in the class.

Will Mobile Phone Networks Realize Their Future is Tied to Social Networks?

Day one of reading the many feeds submitted by our readers, and I’m already sharing a lot of cool stuff over at my link blog.

Worthy of further consideration is Andrew Girdwood’s suggestion that mobile phone networks should look to embrace social networks as a way to grow their user-base. One of his ideas…

I think a great way phone networks could encourage loyalty from their subscribers is to offer a mobile social networking platform that’s coupled to the network. Leave the network and you’ll also have to leave that mobile social platform behind. Many people pick their networks simply through a social selection process. My friends are on Network X and therefore it makes sense for me to be on Network X.

Citizendium Hopes to Build a Better Wikipedia Without the Vandalism

One of the biggest criticisms of Wikipedia – apart from the addition of nofollow links – is that anyone can add, delete or modify an entry anonymously. This often causes major headaches – vandalized entries or spam links – and is the Achilles heel of the world’s most popular online encyclopedia.

Larry Sanger was part of the original team that launched Wikipedia and he’s now behind a new rival, Citizendium, that hopes to improve on Wikipedia and bring accountability to the information listed.

“If there’s going to be a free encyclopedia, I’d like there to be a better free encyclopedia,” says Sanger, 38, who has a doctorate in philosophy and speaks slowly, as if cautiously choosing every word. “It has bothered me that I helped to get a project started, Wikipedia, that people are misusing in this way, and yet the project itself has little chance of radically improving.”