Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Are Enough Users Generating Content?

It looks like eMarketer is afraid of the impending UGC creator shortage. That, or they’re crying wolf. And they’d never do something like that. Why, the very idea!

Anyway, eMarketer starts off by asking the all-important UGC question, “Are enough people recording their cats?” Their answer is, “Apparently not,” because UGC users outnumber creators. With 69.1 million users last year in the US and 128 million users worldwide, and “only” 63.7 million US creators (117.9 million worldwide), they seem to think we’ll be running out of videos of cats playing the piano.

When User Generated Video Contests Backfire

One of the hottest marketing trends of late is to get your customers to create your next ad campaign for you. It worked for Doritos and their Super Bowl ad contest, but sometimes it can backfire, as Chevy can attest to.

Malibu Caribbean Rum is the latest big brand to get its reputation slightly singed when their YouTube video contest backfired. Malibu asked for video entries, offered a $25k prize and even had Efren Ramirez of “Napoleon Dynamite” help with the judging.

Unfortunately, when the winner was declared, some entrants cried fowl, suggesting that contest was rigged.

MySpace to Launch YouTube Killer Tomorrow

The New York Times reports that MySpace will launch its alternative to YouTube, MySpace TV, tomorrow. The article calls this a “refurbishment” of MySpace’s 18-month old video sharing service and possibly their branded video channels, announced last month.

The Times cites comScore stats that say that 50.2 million online video viewers used MySpace in April—not too far behind YouTube’s 57.9 million viewers. However, YouTube still serves a wider geographical audience and far more videos than MySpace.

MySpace is adding additional features to their MySpace TV site including copyright filtering, video editing and combining (coming later this year) and immediate availability in 15 countries and seven languages.

As an independent website, even people who aren’t MySpace members can add videos to MySpaceTV.com, but also features special benefits for MySpace members, such as easy integration of videos into profiles and an individualized “channel” for each profile’s uploaded videos.

MySpace Founders Asking News Corp for Another $50M

How about some salary negotiation brinkmanship to start off your day? Better yet, how would you like the idea of getting paid $12.5 million a year?

That’s the amount that MySpace co-founders Chris DeWolfe and Tom Anderson are asking from Rupert Murdoch and corporate parent News Corp. According to Deadline Hollywood Daily, the social network creators have asked for a combined $50 million over 2-years, which would make them the highest paid execs at the company.

They’re asking Peter Chernin and Rupert Murdoch for a 2-year deal worth $50 million total. That comes out to $25 million each, or $12.5 million a year. Plus, the pair want a development fund of $15 million to invest in internet companies. 

Insiders say they have little chance of getting the amount they want and News Corp has reportedly countered with $7.5 million each a year for two years.

More Marketing to Teens

Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more:

AdAge wrote up a survey by Alloy Media + Marketing that found that 96% of teenagers with Internet access use social networking sites at least weekly. Actually, it’s more than just teenagers: even children (okay, “tweens”) as young as nine use social networks with that frequency. Better yet, “nearly half engaged with a brand in the space in the past month.” Their time social networking is now almost on-par with their time spent with the television—and when doing both, the Internet has four times as much of their attention as the television..

Marketing to Teens: Social Networking

If you’re trying to reach teenagers online, you probably already know that social networks should be a part of your Internet campaign. Both the BBC and MarketingSherpa have stories out that can help improve your social network marketing to teenagers.

Using existing social sites
If you’re segmenting your campaign based on profiles, income or aspirations, the BBC covers a study that could help you. The UC-Berkeley study that finds a completely different “class” of American teenagers on MySpace versus those on Facebook. MySpace users, according to the BBC, tend to be minorities and get jobs straight out of high school, while Facebookers tend to be white, go to college and come from wealthier homes, being part of a more “aspirational class.”

Netvibes Universe Adds 500+ Official Partners Including Marketing Pilgrim

Back in April, Netvibes launched their Netvibes Universes, allowing anyone to create their own customized homepage and share it with others. At the time, Netvibes Universes included 100 officially customized portals for brands and celebrities.

Today, the company expanded that official list to more than 500 branded Universes.

Today’s announcement will expand that number to over 500 partners around the world, spanning Canada, China, France, Germany, Italy, Japan, Netherlands, Spain and the United Kingdom.

“This is concrete proof that the future of all media lies in deep personalization. No other Internet company can claim as many officially branded content partnerships in this many countries and languages,” said Tariq Krim, CEO and founder of Netvibes. “What does this mean for audiences? Your favorite content, your way.”