Here at Marketing Pilgrim, we always seem to be ahead of the curve. Yesterday, we mentioned an AdAge article that claimed that Facebook should have Google shaking in its boots. Today, Adotas and Red Herring have taken on the topic, the former advising Google to acquire Facebook and the latter stating that Google’s already working on its own solution.
Adotas thinks that Google should pursue Facebook as part of their “recent spending spree” (starting with YouTube, which confirmed 8 months ago, but seems much longer ago than that). However, Adotas notes Google’s current agreement with MySpace, which they say “is responsible for about 11% of Google’s search traffic.” Adotas says Google should pursue Facebook without endangering that agreement (which has a noncompete clause).