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Digg StumblesUpon a New Way to Engage Community

It seems not a day goes by that a new “Digg-clone” pops-up on the radar and everyone chastises them for copying the popular voting model.

Well, according to Business Week, Digg’s about to start copying another popular online community – StumbleUpon.

Later this year, Digg will launch a recommendation tool able to expose members to fellow Diggers who appear to have similar interests, says Rose. “Digg will be smart enough to know what interests you,” says Rose. The site will identify those with like interests in part by the previous stories they have dug and “buried”—the site’s term for voting down a story. “Theoretically, over time, you provide useful information,” says Digg Chief Executive Jay Adelson. “It makes a personal version of Digg more possible.”

Track the Popularity of Social Media Sites

Esnips’ Eran Arkin has compiled a nice list of the “movers and shakers” of social media – aka Web 2.0 sites.

It’s based on Alexa data, so not necessarily the most accurate gauge of what’s popular, but if nothing else, it’s a great way to view all of your favorite social networks.

What is interesting? Marketing Pilgrim has more traffic than Odeo, Oodle, Pageflakes, Zoho and Feedster – yep, as I was saying, you have to trust the Alexa data. ;-)

Via TechCrunch

Digg Takes Away Power from Top Diggers

Kevin Rose has just announced that Digg is scrapping the Top Diggers list, believing the move will take away the perception that just a few hundred Diggers control the majority of the 5,000 submissions each day.

Some of our top users – the people that have spent hundreds if not thousands of hours finding and digging the best stuff – are being blamed by some outlets as leading efforts to manipulate Digg…After considerable internal debate and discussion with many of those who make up the Top Digger list, we’ve decided to remove the list beginning tomorrow.

While Rose suggests Digg will introduce new ways to connect it’s users, this might certainly alienate the very users that have helped grow Digg. Whenever you take away a level of status, or prestige, from your loyalist supporters, you risk them finding a new place to reside.

MyBlogLog Background and Feature Requests

MyBlogLog is certainly the talk of the blogosphere these days. Readers know that I’m a big fan of the service – even though I can’t wait for their move to faster servers – and the company continues to add new users every day.

Lee Odden had a chance to ask Scott Rafer a few questions. Not too much info – Scott’s a busy man – but we do learn that they have over 50k users and growing by 2% each day.

Meanwhile, Shoemoney, has a list of ten features he’d like to see added to the service. If they’re open to suggestions, here’s mine:

  1. I love that the MBL avatar is added to comments, but if a commenter is not a MBL member, I show a small question mark. Maybe let me control what is shown instead, or at least display an invite to the commenter, to join my community.

Technorati Launches Where’s the Fire? (WTF)

We caught a brief glimpse of Technorati’s WTF, yesterday, when Rubel captured a screenshot before the service was pulled. Today, Technorati’s David Sifry makes the official announcement about the launch.

So what exactly is WTF?

When you see a top search with an orange flame next to it, it means at least one person from the community has written their view as to why that topic is hot – right now. The community is also invited to either write their own explanation or vote on the WTFs they view as most helpful. Based on a combination of number of votes and timeliness, the top WTFs by search topic appear on the top of the results page.

Blinkx It? I Don’t Know What the Heck to Do With It!

I’m with Pete Cashmore on this one. Popular video search engine, Blinkx, had launched a widget for blog owners and social networks (MySpace etc) that allows them to display relevant videos on their site.

But why?

Ok, so the videos are targeted, and the widget is not very intrusive, but where’s the benefit for me? Us? Bloggers?

I already have a number of widgets on Marketing Pilgrim – each already slowing down load times. In order to convince me to add another one, a widget needs to offer either:

  1. Some kind of revenue for me
  2. A strong value to my readers – so they’ll come back, tell others etc

I fail to see where Blinkx It meets either of these criteria. Anyone seeing a benefit, I’m missing?

Hiring Stephen Colbert to Help with Wikipedia NoFollow Campaign

I think I’ve just discovered the new spokesman for our “Nofollow me to Wikipedia” campaign – Stephen Colbert.

As Rand points out, Colbert has already taken many stabs at Wikipedia – even getting his viewers to change the entry on “elephants” to say the population has tripled in the past ten years. His latest funnies include:

Wikipedia – The encyclopedia where you can be an authority, even if you don’t know what the hell you’re talking about.

My favorite is when he offers $5 to the first person who changes the entry on “reality” to “reality is a commodity”. Then mocks all those that might say “that’s not what reality is”..

“Oh really? Go and look it up on Wikipedia, I think you’ll find that I’m right”