It seems not a day goes by that a new “Digg-clone” pops-up on the radar and everyone chastises them for copying the popular voting model.
Later this year, Digg will launch a recommendation tool able to expose members to fellow Diggers who appear to have similar interests, says Rose. “Digg will be smart enough to know what interests you,” says Rose. The site will identify those with like interests in part by the previous stories they have dug and “buried”â€”the site’s term for voting down a story. “Theoretically, over time, you provide useful information,” says Digg Chief Executive Jay Adelson. “It makes a personal version of Digg more possible.”