Netscape is backing off their “social experiment.” On the Netscape blog yesterday, they announced:
Visitors to Netscape.com will see a more traditional news experience very soon. Don’t worry, the social news site isn’t going away! We will keep you updated on where you will be able to find the social news site as we get closer to making the switch.
At first glance, this may seem like a giant step backwards into Web 1.0. However, the blog post claims:
We received some feedback that people really do associate the Netscape brand with providing mainstream news that is editorially controlled. In fact, we specifically heard that our users do have a desire for a social news experience, but simply didn’t expect to find it on Netscape.com.