Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

Twitter opens app install ads to all advertisers

Twitter just opened app install ads to all advertisers. Say that three times fast.

The install ad comes with a variety of targeting options including keywords, gender, location, and mobile platform – especially important when it comes to app downloads.

The Promoted Tweet includes room for some text that you can either write or pull from your app download page. There’s a nice photo and a good sized install button.

Twitter Mobile App Install

After a user clicks to install, Twitter will show them an install complete message with a prompt to open the app. Seems intuitive but I’ve been known to download an app and then forget about it. Once you have them hooked, you want to keep the excitement going with an instant open.

Friday RoundUp: Facebook Home in foreclosure and the NSA has a Tumblr

Facebook HomeLet’s end the week with a look at a few bibs and bobs from around the web.

Facebook:

The New York Times says Facebook has disbanded the team working on Facebook Home. This was the app designed to turn everyone’s phone into all Facebook, all the time. It flopped and now it looks like foreclosure time for Home.

Not ready to give up, TechCrunch says Facebook is turning their attention away from Home and over to Work. FB@Work is a rumored enterprise communications platform. Seriously? Can you imagine explaining to your board of directors that you want your employees on Facebook while they’re at work. . . ?

Facebook launches multiple image carousel ads

Facebook Multi AdFacebook just released a brand new ad unit that is nothing I’ve ever seen before (but maybe I simply haven’t been paying attention?) The ad contains a side scrolling carousel with three product images. In this screengrab, you can just see the second image coming in on the right. You can see it in action on the Facebook for Business blog.

I’m not a fan of ads that slide, jump, jitter or repeat but I’m digging this Multi-product ad. The scrolling movement is slow, giving you enough time to look at each image as it travels by. I wish that when it got to the end it would continue on like a solid loop. Instead it jumps back to the start like a Vine video. Smooth would be better but I can let that go. (Now that I’ve made my thoughts known.)

Majority of consumers say they aren’t influenced by branded social media

WSJ Report Social MediaConsidering what I do for a living it worries me to see a report like the one Gallup published today. 62% of consumers say that social media has no influence whatsoever over their purchasing decisions.

Even 34% of consumers who like / follow a brand on social media said what they saw there didn’t influence their decision to buy.

Really? Or could it be that customers don’t know their own minds? I may not recall seeing an ad for a certain brand of peanut butter but still I choose that one over the competing brand when I go to the store. Coincidence?

Brand recognition is a huge part of social media. Those posts and videos and Pinterest pins may not lead to a direct click but over time they make an impression.

Facebook improves video ranking when you upload directly to the site

Facebook VideoFacebook says twice as many people are watching videos in their news feed compared to just six months ago. That’s quite an improvement and more video watchers means more people staying longer on the page – also a good thing. But Facebook is tired of being the middleman, handling videos the live on that other well-known social media site that is all video all the time. Facebook wants you to upload your videos directly to your Facebook pages and profiles and if you do that, you’ll get a reward – more news feed impressions.

As you know, the miniature librarians that run the Facebook stream, preview every piece of content and rate it on its value to each, individual member. They look at likes, comments and shares on other posts, compare that content to the current content then send the post in question on its way either down the “Share” chute or the “Nope” chute. Picture Willy Wonka’s factory but with posts instead of candy.

Friday Round-up: Snappy TV, Pinterest Photo Tuts and Facebook ‘Ads’ Value

Let’s close out the week with a look a few smaller stories that caught my eye this week.

Twitter Gets Snappy

SnappyTV

Twitter bought SnappyTV to strengthen their position as the social media channel for network TV advertising. SnappyTV is a suite of tools that helps you create instant, shareable highlights from live TV. It can be used to create clips, GIFs (ugh) or image stills so you can share the best moments just minutes after they happen. They emphasis live TV like sports and award shows but the example shows how the CW uses it to grab hold of those Vampire Diaries fans.

It’s a perfect fit for Twitter. We’ve seen campaigns like these during major events like the Super Bowl and the Olympics, now, with SnappyTV, we should see even more!

You can now post animated GIFs on Twitter. Yeah?

Twitter GifsAnimated GIFs make my head hurt. Anyone else feel like their eyeballs are going to explode when you watch one? Show of hands?

Well now Twitter has gone and opened the flood gates allowing these moving monstrosities to show up on Twitter.com and on the mobile apps. (No refuge at all!)

They announced this exciting change via a Tweet and not a single word of follow-up on the Twitter blogs. Perhaps they feel that GIFs are so universal, they don’t need explaining.

One thing is true, these animated story bites are popular world wide. Doesn’t matter what language you speak everyone understands an excited, adorable poodle.