Maybe more isn’t necessarily better?

Yesterday Facebook, who is rapidly approaching its IPO in May (actual date has not been confirmed but the rumor mill is churning on mid-month) reported that reached nice revenue numbers but managed to see its profits slip 125 from the previous quarter. The New York Times reports

Still, its revenue exceeded $1 billion for the second consecutive quarter, something the company is likely to emphasize when it begins its presentations to potential investors in the coming weeks.

The latest financial figures, disclosed in an amended prospectus filed with the Securities and Exchange Commission, may raise questions about whether Facebook will be able to command a high stock value when it goes public, a number built largely on the promise of continued growth.

Arby’s hit a milestone this week, they passed 1 million fans on Facebook. To celebrate they made a Facebook header photo to thank each fan personally.

Okay, so they can’t list every name, but it’s a clever idea for two reasons. First, it shows that Arby’s appreciates every person who liked their page. This isn’t a celebration of something the company did (“we sold 1 million sandwiches!”), it’s a celebration of something the fans did and that goes a long way. People like to be recognized, even if it’s only a token show of appreciation.

Second, it’s a milestone. I don’t know why, but human beings love any kind of a time or achievement marker. 10th Anniversary, the first, the biggest, the longest, etc. We’re goal-oriented. We like to check things off To Do lists and rip pages off of the calender. I don’t know the psychology behind it, but it works.

Tumblr is another of the latest social media darlings and for good reason. There are more than 50 million users of Tumblr which is a pretty big number. Consider that Instagram claimed 30 million users and had Facebook open up its wallet to the tune of $1 billion (well apparently at least Mark Zuckerberg without his board decided it was a good move).

But back to Tumblr. In true Internet sensation fashion Tumblr is looking for ways to turn their neat free service into something that makes money to support itself. It has shunned the idea advertising for a while. Business Insider notes

In a 2010 interview with the Los Angeles Times, Tumblr CEO and founder David Karp said, “We’re pretty opposed to advertising. It really turns our stomachs.”

Miami Heat star LeBron James is a very social man. He’s a frequent social media poster and as a result he has 10 million people followers on Facebook and 4 million on Twitter.

From those numbers, it would seem that he knows what he’s doing, but James is smart enough to know that quantity doesn’t equal quality, so he’s hired some outside help.

AdAge says LeBron James has signed up with SapientNitro to help raise his engagement level. He said in a statement:

“Every day, new technologies come out that allow me to take that fan connection to another level. In SapientNitro, I found a partner that has the brand thinking, creative ideas, digital expertise and global delivery scale to support my expanding ambitions.”

An infographic from Schools.com (with a hat tip to Mashable) gives a little insight into the world of social media and news.

It’s popular to think that social media is replacing traditional news outlets as many people’s source of news. It’s popular because it is true. Of course, just because something is popular doesn’t mean it’s the right way to go. In fact, what is popular can often be confused with what is easier and oftentimes, easier produces inferior results.

The data in the infographic is intriguing and makes one wonder if people will learn to be more discerning as to where they get their news from or if we will continue down the road of not being able to tell fact from fiction in online news. Take a look for yourself.