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Nielsen report says social media cuts down on timeshifted TV

cbs appFor most people, fall means back-to-school, a change in the weather and the very first rumblings of the holiday season. For me, fall means a whole new line-up of shows on TV! I’m counting the days until the return of Sleepy Hollow and the start of the new series Gotham.

I’m actually surprised that networks premiere so many of their big shows in the fall. Thanks to DVR’s and digital on-demand options, we don’t watch TV the way we used to. Networks and advertisers were forced to give up the old fashioned overnight ratings reports. Now, it’s all Live plus 7.

But wait! According to this new study by Nielsen, the tide might be shifting yet again, thanks to social media.

Retargeted Facebook ads hit the mark on mobile

The best time to pitch to a customer is when they already have your company or product in mind. That’s why retargeting is such a powerful tool. AdRoll’s graphic explains the concept quite simply but I imagine it takes quite a few well-trained digital elves to make it all work.

retargetingCustomer visits your site, leave without buying, later sees an ad for your site, thinks “hmm. . . I really was very fond of that red one. . . “, clicks the ad, is whisked back to your site where they buy the item they left in the cart the first time around. Smooth like butter but is the return worth the cost? And how does Facebook fit into the plan?

Friday Round-Up: Twitter transparency, Flickr wants to sell your photos and more

information requestsWe’ll round out the week with a round-up of short new bits you might find interesting or helpful, starting with. .

Twitter: Information Please

Twitter just released their fifth Transparency Report and the big news is that requests for information, content removal and copyright violations are on the rise. And we’re not just talking about a little bump. In the first half of 2014, Twitter saw a 46% increase in requests for account information. Those requests came from 54 countries and include 8 countries that haven’t requested information before.

Content removal requests are up 14%. Copyright takedown requests are up 38%.

Pinterest sets Icebergs’ users adrift after acquiring new talent

IcebergsWonderful news, loyal members! We’ve been acquired by Pinterest who only wants us for our talent, not our product, so we’re shutting down the site you’ve grown to love. Isn’t that terrific!

Ah Icebergs, I hardly knew you. Actually, I didn’t know you at all. But I hear that you were a wonderful collaborative portfolio site for creatives. Guess I’ll never know because as of September 1 the site, the app and everything that goes with it will disappear for ever.

Listen. . . that sound you hear is the sound of “hundreds of thousands” of Icebergs users banging on the door to download their life story which they thought was safely stored on the web. Co-founders C├ęsar Isern and Albert Pereta have assured us that they’re making it easy for users to export their data but the site’s been down since the story broke.

F-commerce takes another hit; Facebook shuts down Gifts

FB GiftsIt seemed like a good idea. Facebook already reminds you when a friend is having a birthday, so why not give users the ability to send a gift with a click! It’s so intuitive, I almost did it when I saw the birthday reminder in my sidebar. (Happy Birthday, Chrissy!) Almost – but I didn’t because I started thinking about the process. How would I pay for it. How would she get the code? What if she doesn’t log-on to Facebook? Why don’t I just buy an Amazon gift certificate from Amazon and send it via email?

The Facebook route is actually easier but it feels less secure. I know, I just went on a rant about how online is more secure than offline but it’s all about perception.

The secret to Pinterest: no faces and new heights [Infographic]

Ripen Pinterest Infographic 2A psychologist could spend a month explaining why we’re attracted to certain types of photos but we haven’t got that kind of time. What we do have is a new infographic from Ripen eCommerce that shows us which kinds of Pinterest pins are more likely to succeed.

Before I give away the secrets, let’s talk about why Pinterest is an important tool for eCommerce sellers.

The average check-out value of a Pinterest customer is $140 – $180 dollars that’s about double Facebook and way higher than Twitter. With more than 2.5 million page views per month, Pinterest is the second highest referral platform after Facebook.

OkCupid says experimenting with consumers is a good thing

science-students-419554-mEarlier this month, someone at Facebook mentioned running a news feed experiment to see how people respond to positive and negative posts. What they found out was how people respond when they find out that they’ve been manipulated in the name of social science.

There was much ranting and raving, angry virtual mobs and the FTC was called upon to investigate this abuse of power.

Seriously – this is the internet people, not a hospital. Besides, once you signed the Terms of Service agreement (you know, the one you didn’t read) you gave Facebook permission to manipulate your data as they see fit.

Whether Facebook was in the right really doesn’t matter though, does it? Because once the public gets angry, there’s nothing to do but apologize and back away until the storm passes. . .