Earlier this week, Pinterest made it clear that it was against the rules to pay people to pin. Twitter doesn’t have any such issues. If you’re in New York for Fashion Week, you can stop by the Marc Jacobs Daisy Tweet Shop right now and exchange your social media cred for a sweet gift.
This isn’t the first time we’ve seen this concept. Kellogg’s did it last year in London and it’s really the manifestation of two trends – social media payment and pop-up stores. And technically, you’re not really “buying” anything, you’re getting a free gift, which legally, they probably have to hand you anyway if you just ask for it.