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Facebook drives more referral traffic, but who is number two?

Halloween might be filled with surprises but this isn’t one of them: Facebook sends more referral traffic to websites than any other social media network. This past June, almost a quarter of all referral traffic came from Facebook and the site sent 4x more traffic than the closest competitor.

That’s where the story gets interesting.

Shareaholic Oct Traffic

The 3rd Quarter 2014 edition of the Shareaholic Social Media Traffic Report compares the referral traffic from 8 major social media networks. The data comes from a wide variety of sites including blogs, commerce sites, different sizes, different categories, etc.

There are two data sets of note. First we have the percentage of traffic. There’s Facebook up on high, then we drop down to Pinterest with 5.52% share. What’s really incredible is that as untouchable as Facebook is, Pinterest is also pretty untouchable for those below.

39 percent of Tweeters called Twitter their new holiday shopping list

Twitter Holiday 1If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers.

Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting.

34% of those surveyed said they had already begun thinking about holiday shopping. A huge 81% of the Twitter regulars said they love holiday shopping. (To which the surveyor replied, ‘if you love it so much you should marry it’. ) Only 56% of the non-Twitter regulars said they were looking forward to holiday shopping which brings us to the first point:

Twitter users love shopping for gifts.

18,822 likes and comments per branded post; that’s Instagram

Instagram is that one social media network companies know about, want to use but can’t figure out how to crack the code. Instagram is like the love child of Pinterest and Tumblr. It’s image driven. Its users are young and creative and it’s primarily a mobile network though there are ways to work with it online.

Instagram users are highly engaged and loyal but you have to do your part with images and messaging that’s worth their time. You could say that about any social network but I think it’s even more true of Instagram.

The rewards for getting it right are amazing.

Madewell instagram

Yes, that says 9,162 others like this. This picture from MadeWell also received 60 comments in under a week.

As mobile users increase Facebook looks to be the ‘cross-platform platform’

FB CollageLast night, Facebook announced the company’s third quarter results and it was better expected. Revenue for Q3 2014 was $3.20 billion, an increase of 59% year-over-year. I’d take that any day.

66% of the revenue came from mobile advertising. Go back and read that line again. That’s up 49% over last year. If you had any doubt that mobile is the future of advertising, that should change your mind right there.

The mobile situation gets even more interesting when you look at active users.

  • Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19% year-over-year.
  • Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year.
  • Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14% year-over-year.

Can Twitter monetize non-logged in users? The CFO says yes!

Twitter reported their Q3 earnings yesterday and it was mostly good news; $361 million in revenue, up 114% year-over-year.  But there’s a problem; Twitter isn’t growing like it used to and timeline views are down. That makes investors very nervous and it makes me point vehemently at the site’s homepage.

If you go to http://www.Twitter.com and you’re not logged in, this is what you’ll see; a welcome message that isn’t very welcoming.

Welcome to Twitter

At a glance, it seems like you only have two choices if you want to proceed; log in or sign up. What if you don’t want to do either? What if you don’t have a Twitter account and you just want to poke around and see if it’s for you? Faced with these two choices, there’s a good chance you’re going to walk away.

Twitter bails out Twitpic but the party is still over

Twitpic founder Noah Everett posted this cheerful sounding message on Twitter late last week:

Twitpic

Sounds like great news, doesn’t it? Then again, when a big company swallows up a small company is it ever good news? The real irony here is that Twitter forced Twitpic into this deal.

Back in August, Twitter demanded that Twitpic abandon their trademark application. The consequences for continuing? Twitter would cut Twitpic off from the API which would effectively shut them down. Since they couldn’t afford to fight Twitter, Twitpic had no choice but to quit. They told users to hurry up and remove any photos they wanted from the server and that should have been the end of that.

Tumblr announces 40 percent growth and a fancy new video player

Tumblr pop outsYou’ve heard of Pop-Up Video? Tumblr now has Pop-Out Video! I know that sounds like they’ve perfected an incredible 3D video player but no. . . .  What it really means is that you can pop the video out of any Tumblr stream so you can watch on a continuous loop while you skim your Tumblr feed. Instant second screen!

But that’s not all! Log on now and you can embed your Vine and Instagram videos absolutely FREE!

I know it looks like I made that cheesy graphic, but it’s actually a screengrab from the bizarre, intentionally (I hope) cheesy video Tumblr made to announce the new features. They do get points for a sense of humor, even their list of new features ends with a laugh. Good for them.