The NYT continues to impress me with their coverage of search and social media, this time reporting on the invite-only launch of Thoof.com. Thoof is the brainchild of serial entrepreneur Ian Clarke and appears to offer a news submission and voting site similar to Digg, but with the ability for users to edit the submissions and update the content, a la Wikipedia.
Mr. Clarke expects that a small percentage of the siteâ€™s users will contribute links to articles, while most readers will come to the site because it will match articles with their interests.
Active members of the Thoof community will be able to alter the contributions of other users, changing headlines and even substituting a link to a better article on the same subject. The community will then vote on the changes.