Marketing Pilgrim's "Social Media" Channel

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Campaign to Reduce Wikipedia’s PageRank to Zero

Stop Wikipedia's NOFOLLOW! When news spread that Wikipedia was going to add the “NOFOLLOW” attribute to all external links, in an effort to reduce spam, I suggested that the issue could be resolved if everyone linking to Wikipedia, added a NOFOLLOW and effectively reduce the value of a Wikipedia link. That would take care of the issue in the same blinkered way that Wikipedia deemed appropriate.

That sentiment appeared to resonate with a few other bloggers, so I’ve decided to turn it more into a campaign. Until Wikipedia realizes that its popularity (and link value) has only come about because hundreds of thousands of lowly webmasters linked to the site without using the NOFOLLOW tag, I plan to include NOFOLLOW on any future links to Wikipedia and will display the above logo on my site as a battle-cry to rally others.

Wikipedia Links No Longer Passing PageRank

SEJ reports that Wikipedia has gone ahead and added the NOFOLLOW attribute to all external links, effectively dismissing any link-juice value from Wikipedia links.

While marketers may still benefit from the actual link traffic, this marks the end of receiving any PageRank value from the highly-respected resource.

So, in response, any future links to Wikipedia from us, will include a NOFOLLOW. Maybe if we all take that approach, Wikipedia will lose its PageRank and won’t have to worry about link-spam any longer. ;-)

Join the “NOFOLLOW me to Wikipedia” campaign!

Linkbaiting in 2007

I don’t know who’s smarter, Nick Wilson for writing this excellent post on linkbaiting tactics for 2007, or Danny Sullivan for persuading him to publish this post (which is blatant linkbait itself) on Search Engine Land. Regardless, it’s a great read.

Linkbait, as we know it, can be summed up using just one of Nick’s paragraphs…

Good linkbait is remarkable. There are many components to good linkbait, and infinite strategies and hooks, but at the end of the day, it boils down to this one thing. Your content needs to be amazing. If you can hit that sweet spot for your audience then the links will roll in, and in, and in, and in.

And what’s the future of linkbaiting? Nick suggests the NYT may have it right, with their article on widgets.

Friday Humor…

Found this via Michael Arrington. I agree it’s a great way to build buzz. It’s the funniest video I’ve seen in ages.

Has mildly bad language…

Yahoo Answers Adding More Social Features

Yahoo has just opened a whole new bag of Social Media Marketing fun for us Internet marketers. On the 360 blog they announced the ability to star Yahoo Answers questions.

Starring questions lets the Answers community surface the best questions on the site. When a question is starred, it is automatically nominated to appear in the new “Popular” list on the front page of Answers (check it out!).

Answers’ Popular list is similar to Flickr’s “Interestingness” and the del.icio.us “Hotlist.” Sharing popular content has made these community experiences much better, and we believe our community will benefit from sharing interests with each other.

New Tools Help You Get the Most Out of MyBlogLog

By now you’ll know of the great search marketing tools you can get when you sign up for SoloSEO (disc). They’ve just announced a set of free tools that will help you get the most out of the MyBlogLog community.

“The Missing MyBlogLog Tools” include:

Compare Blog Visitors

Compare Your Contacts

Compare Community Members

There’s a few more and each are worthy of MyBlogLog providing themselves. In fact, SoloSEO, tongue-in-cheek asks for a kick-back…

If Yahoo/MyBlogLog is reading this, these tools would be great to implement as a part MyBlogLog. All we ask is for 1% of your acquisition price or a free trip to Yahoo headquarters.

Speaking of MyBlogLog. Don’t forget, if you join our MyBlogLog community, you’ll be entered to win a Zune MP3 player! :-)

Interview with Megite.com’s Matthew Chen

Over at Search Engine Journal, Loren has an interview with the co-founder of Megite, a real-time news aggregation service.

I’m not overly familiar with them – they’re a mixture of Digg, Google News and Techmeme – but it appears they’re not that familiar with us either – just 69 referrals in the past six weeks – so we’ll call it quits. ;-)