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Interview with Megite.com’s Matthew Chen

Over at Search Engine Journal, Loren has an interview with the co-founder of Megite, a real-time news aggregation service.

I’m not overly familiar with them – they’re a mixture of Digg, Google News and Techmeme – but it appears they’re not that familiar with us either – just 69 referrals in the past six weeks – so we’ll call it quits. ;-)

Using Social Media to Build an Email List

Sally Falkow suggests that social media marketing can be utilized to build a more “traditional” email marketing list.

She outlines some case studies that support the notion and offers the following key tips:

  • You have to identify an audience interested in your content on a relevant social media site
  • You  have to offer them interesting and relevant content

  • Once you become a trusted source of information you’re home free – they convert very well. 

The concept certainly has the potential to do wonders for a marketing campaign. Email marketing works well, when the content is from a trusted source – something the recipient expects and looks forward to receiving. Social networks are built on friendship, sharing passions and trust, so are the perfect place to fish for email subscribers. (noticed I said “fish”, and not “phish”) ;-)

TechCrunch Gives Away $10k of Free Advertising Thanks to MyBlogLog Exploit

It appears there is one downside to having the MyBlogLog profile script on your blog and SoloSEO’s Michael Jensen has discovered it. (disc)

He used automatic refresh on Opera, a fake MyBlogLog account and an experiment on hundreds of blogs, including TechCrunch. He discovered that it’s easy to display any profile continually on blogs using the MyBlogLog script and generate lots of free traffic.

UPDATE: TechCrunch responds.

Inc. 500 Embracing Social Media Faster Than Fortune 500

There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

  • 42% are familiar with social networking
  • 38% are familiar with message boards
  • 36% are familiar with blogging

What types of social media are they using?

  • 33% are using message boards
  • 27% social networking
  • 24% online videos
  • 19% blogging

Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!

What Should Yahoo Do With MyBlogLog?

Over at Search Engine Journal, Loren provides his thoughts on why it was a good move for Yahoo to acquire MyBlogLog and offers some suggestions on how the blogging community will help Yahoo, including:

Out of all the Yahoo properties which I think will benefit from the MyBlogLog acquisition, I feel that YPN has the most to gain…In MyBlogLog, YPN now as the perfect tools to connect with these bloggers and judge the quality of blogs based upon the readers of the blogs and their audience.

I agree, Yahoo’s acquisition was smart. They needed a way to better connect with bloggers and, instead of spending millions on developing their own platform AND waiting for it to be a success, a quick $10m spend, and they’ve solved the problem.

Eons’ Jeff Taylor Wants to Make Over-50s Cranky.com

Whenever I visit my in-laws I tend to notice a strange TV commercial for a company called Eons, with an overly-charming Jeff Taylor telling the over 50 crowd there is a social community just for them.

Now comes news that the founder and former chairman of Monster.com has launched a new search engine to satisfy the search requests of those approaching the golden years of life.

Cranky.com uses Ask.com’s index for its backbone, but tries to serve results that are better targeted to Baby Boomers.

…there were also several key differences between what’s interesting to younger Web users and the older ones that Cranky.com is targeting. While Paris Hilton and Britney Spears were top celebrity searches on Yahoo and Google, author Stephen King was the most searched celebrity according to Cranky.com. Other popular searches on Cranky.com were for information about brain builder mental exercises and jobs after retirement.

Yahoo Acquires MyBlogLog

It appears Marketing Pilgrim and Yahoo are on the same page…we both think MyBlogLog is a pretty cool company!

The social network for bloggers and blog readers has seen great growth in the past few months with lots of blogs installing their tracking code and building their MyBlogLog community. Once again proving it’s in touch with social media, Yahoo has snapped up the company for a reported $10-12 million.

Judging by the official MyBlogLog blog, the guys appear to be excited about the acquisition and explain what backing from Yahoo will mean to them.

Yahoo! is going to put loads of resources into MyBlogLog and help us roll out a ton of new features.  Plus, we’re moving to their infrastructure, which should help with those occasional slowdowns.