If you’re trying to reach teenagers online, you probably already know that social networks should be a part of your Internet campaign. Both the BBC and MarketingSherpa have stories out that can help improve your social network marketing to teenagers.
Using existing social sites
If you’re segmenting your campaign based on profiles, income or aspirations, the BBC covers a study that could help you. The UC-Berkeley study that finds a completely different “class” of American teenagers on MySpace versus those on Facebook. MySpace users, according to the BBC, tend to be minorities and get jobs straight out of high school, while Facebookers tend to be white, go to college and come from wealthier homes, being part of a more “aspirational class.”