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Inc. 500 Embracing Social Media Faster Than Fortune 500

There’s a new found reason why companies make the Inc. 500 list of fastest growing private companies – they’re embracing social media.

Eric Mattson and Nora Ganim Barnes have put together a study on social media adoption among 121 members of the Inc. 500 and discovered some pretty interesting stats.

How familiar are the Inc. 500 with with various social media?

  • 42% are familiar with social networking
  • 38% are familiar with message boards
  • 36% are familiar with blogging

What types of social media are they using?

  • 33% are using message boards
  • 27% social networking
  • 24% online videos
  • 19% blogging

Finally, 66% of those surveyed said social media was either “very important” or “somewhat important” to their marketing strategy. Great news for anyone in the social media space!

What Should Yahoo Do With MyBlogLog?

Over at Search Engine Journal, Loren provides his thoughts on why it was a good move for Yahoo to acquire MyBlogLog and offers some suggestions on how the blogging community will help Yahoo, including:

Out of all the Yahoo properties which I think will benefit from the MyBlogLog acquisition, I feel that YPN has the most to gain…In MyBlogLog, YPN now as the perfect tools to connect with these bloggers and judge the quality of blogs based upon the readers of the blogs and their audience.

I agree, Yahoo’s acquisition was smart. They needed a way to better connect with bloggers and, instead of spending millions on developing their own platform AND waiting for it to be a success, a quick $10m spend, and they’ve solved the problem.

Eons’ Jeff Taylor Wants to Make Over-50s Cranky.com

Whenever I visit my in-laws I tend to notice a strange TV commercial for a company called Eons, with an overly-charming Jeff Taylor telling the over 50 crowd there is a social community just for them.

Now comes news that the founder and former chairman of Monster.com has launched a new search engine to satisfy the search requests of those approaching the golden years of life.

Cranky.com uses Ask.com’s index for its backbone, but tries to serve results that are better targeted to Baby Boomers.

…there were also several key differences between what’s interesting to younger Web users and the older ones that Cranky.com is targeting. While Paris Hilton and Britney Spears were top celebrity searches on Yahoo and Google, author Stephen King was the most searched celebrity according to Cranky.com. Other popular searches on Cranky.com were for information about brain builder mental exercises and jobs after retirement.

Yahoo Acquires MyBlogLog

It appears Marketing Pilgrim and Yahoo are on the same page…we both think MyBlogLog is a pretty cool company!

The social network for bloggers and blog readers has seen great growth in the past few months with lots of blogs installing their tracking code and building their MyBlogLog community. Once again proving it’s in touch with social media, Yahoo has snapped up the company for a reported $10-12 million.

Judging by the official MyBlogLog blog, the guys appear to be excited about the acquisition and explain what backing from Yahoo will mean to them.

Yahoo! is going to put loads of resources into MyBlogLog and help us roll out a ton of new features.  Plus, we’re moving to their infrastructure, which should help with those occasional slowdowns.

ChaCha-Ching! Amazon’s Jeff Bezos Among Group Investing $6 Million in Human-Powered Search Engine

It looks like we’ll be hearing more of human-powered search engine ChaCha as they today announce they have secured $6 million in private funding. The group of investors includes…

…Bezos Expeditions, the personal investment firm of Jeff Bezos, with additional participation from Rod Canion, founding CEO of Compaq Computer, and Jack Gill, veteran Silicon Valley investor, founder of Vanguard Ventures and current partner at Maven Ventures

ChaCha launched in September 2006 and claims to have 20,000 people signed-up as user guides. They don’t reveal how many people are actually using the search engine, but claim they have “already garnered user traffic at levels that exceed many first generation search engines”. Anyone care to guess what that number would be?

Sex Vs. Zune

After I announced I’d be giving away a free Zune MP3 player to one lucky member of Marketing Pilgrim’s MyBlogLog community, Shoemoney decided he’d throw down the gauntlet.

His challenge? That sex still sells and people who join MyBlogLog are essentially only one step above MySpace users (my words, not his), and would rather see a photo of an attractive girl in a tight top, than win a Zune.

It’s an interesting challenge, and while I’m more interested in building community members than beating Jeremy, it will be fun to see who “wins” this social experiment.

So, in the meantime, I’ll ask you. Are you that easily swayed by a picture of a pretty girl? Or does old fashioned bribery work best? ;-)

Thanks for adding an extra twist Jeremy!

Will Pligg Be the End of Digg?

An interesting conversation is going on between Lyndon Antcliff and Jason Calacanis about whether Digg can withstand the onslaught of clones using Pligg.

While Lyndon demonstrates just how many Digg clones are gaining traction, Jason suggests Digg will remain strong as it is focused on an important vertical – young, tech males.

Calacanis also explains why Digg needs to be careful not to mess with the the formula that attracts young techies.

When you build a huge, passionate community like digg has (and Fark, Slashdot, Engadget, iVillage, and the Well have), you live and die with that group. If digg wants to go big they should start a second digg for women, and one for politics–they shouldn’t do it as part of digg.