By Roderick Ioerger.
Social Shopping has already become a popular phenomenon with a number of sites out there promoting the experience. But leveraging these communities for product testing still seems to be far behind where it should be. The availability of willing product testers has never been higher and the ability to locate just the right demographics has never been easier thanks to the copious amounts of information that social networks provide about their users.
Have social networks created the nirvana for product test marketing? With the ability to create a social network of almost any demographic and be able to quickly and easily grow or shrink the size of the network to have precisely the desired mix of individuals, have social networks created the ultimate product testing ground?