It’s been over a month since USA Today launched their new social-network-influenced redesign. The initial response was extremely negative; within a few days there were hundreds of comments on the announcement story, and over 90% were negative.
Today, MediaPost reports that USA Today’s online registrations are up 380% since the makeover. (It doesn’t mention how much of the 308% increase was created by visitors who registered for the sole purpose of complaining about the redesign.) Also up is their unique visitors (increased 21% since February, according to Nielsen//NetRatings). Last month they had 40,000 comments on the site.
So is USA Today’s social make over a success? If those numbers were our only indicators, I’d say yes.