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More Marketing to Teens

Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more:

AdAge wrote up a survey by Alloy Media + Marketing that found that 96% of teenagers with Internet access use social networking sites at least weekly. Actually, it’s more than just teenagers: even children (okay, “tweens”) as young as nine use social networks with that frequency. Better yet, “nearly half engaged with a brand in the space in the past month.” Their time social networking is now almost on-par with their time spent with the television—and when doing both, the Internet has four times as much of their attention as the television..

Marketing to Teens: Social Networking

If you’re trying to reach teenagers online, you probably already know that social networks should be a part of your Internet campaign. Both the BBC and MarketingSherpa have stories out that can help improve your social network marketing to teenagers.

Using existing social sites
If you’re segmenting your campaign based on profiles, income or aspirations, the BBC covers a study that could help you. The UC-Berkeley study that finds a completely different “class” of American teenagers on MySpace versus those on Facebook. MySpace users, according to the BBC, tend to be minorities and get jobs straight out of high school, while Facebookers tend to be white, go to college and come from wealthier homes, being part of a more “aspirational class.”

Netvibes Universe Adds 500+ Official Partners Including Marketing Pilgrim

Back in April, Netvibes launched their Netvibes Universes, allowing anyone to create their own customized homepage and share it with others. At the time, Netvibes Universes included 100 officially customized portals for brands and celebrities.

Today, the company expanded that official list to more than 500 branded Universes.

Today’s announcement will expand that number to over 500 partners around the world, spanning Canada, China, France, Germany, Italy, Japan, Netherlands, Spain and the United Kingdom.

“This is concrete proof that the future of all media lies in deep personalization. No other Internet company can claim as many officially branded content partnerships in this many countries and languages,” said Tariq Krim, CEO and founder of Netvibes. “What does this mean for audiences? Your favorite content, your way.”

Digg Starts Responding to Social Networking Challengers

I’ve always warned that starting a new search engine, no matter how unique the offering, is a risky proposition. Even if you do create something different, what’s to stop Google from rolling out the same functionality? If I can get it at Google, why go else where?

The same appears to be holding true in the social networking space. After reporting Monday that Thoof might challenge Digg – as the new site will make it easier to track updates to the story – Digg has taken a (small) step in making it easier to follow conversations. Mashable is reporting the testing of threaded/nested comments, which make it easier to reply to a particular comment – and read the ensuing conversation – than before.

Thoof.com Mixes Digg with Wikipedia

The NYT continues to impress me with their coverage of search and social media, this time reporting on the invite-only launch of Thoof.com. Thoof is the brainchild of serial entrepreneur Ian Clarke and appears to offer a news submission and voting site similar to Digg, but with the ability for users to edit the submissions and update the content, a la Wikipedia.

Mr. Clarke expects that a small percentage of the site’s users will contribute links to articles, while most readers will come to the site because it will match articles with their interests.

Active members of the Thoof community will be able to alter the contributions of other users, changing headlines and even substituting a link to a better article on the same subject. The community will then vote on the changes.

SMX Notes – SEO, Meet SMM

Ready to get more out of social media? The leaders in social media marketing dish on how to get in on the action–everything from why to where to how.

Rand Fishkin, CEO & Co-Founder, SEOmoz

SMM vs. Viral Marketing
Creating profiles on web 2.0 sites Building content targeted to linkerati
Building friends and relationships. Attract links & traffic

Social media is about making these communities work for me. It’s our job to do this with Google, now it’s our job to do this with others. Viral marketing is about stylistically different communities.

What can SMM do for you? You can rule the SERPs, control your brand, earn link love, show the community you’re a participant (more link love), get traffic, and influence traditional media.

When Viral Videos Don’t "Blend" As Planned

By Ryan Douglas

This week a team from our company went to Internet Retailer conference as did many of you who read this. We (and I say we because everyone in this company contributed in one way or another) were very proud of our own Tim Jackson and his first speaking engagement at the conference session. Our team had a great time and became well informed of new e-commerce topics, networked with many, and probably partied it up too (the real reason people go to these conferences). But enough of the shameless self plug…

In a previous post this week Greg Howlett brought up the topic of Blendtec and their popular viral marketing videos “Will it Blend?”. The effectiveness, positive or negative, of viral marketing has become increasingly more popular over the last few years. It seems like everyone remembers at least one silly commercial during a Super Bowl halftime, but don’t’ recall what the actual product or service was. We likely told all of our friends about this funny commercial, probably found it online and emailed it to several others, thus completing the viral marketer’s ultimate goal. Blendtec’s success with some home made videos from their test labs worked extremely well for them, did not cost much to produce at all, and seems to really have influenced people to purchase their products; way to go! Now we have videos of users at home blending up all sorts of items (much to Blendtec’s disclaimer not to) and I can watch everything from a Wii remote to operating systems (on cd) get blended up.