Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more:
AdAge wrote up a survey by Alloy Media + Marketing that found that 96% of teenagers with Internet access use social networking sites at least weekly. Actually, it’s more than just teenagers: even children (okay, “tweens”) as young as nine use social networks with that frequency. Better yet, “nearly half engaged with a brand in the space in the past month.” Their time social networking is now almost on-par with their time spent with the televisionâ€”and when doing both, the Internet has four times as much of their attention as the television..