By Roderick Ioerger
It is Simple and Brilliant. TripAdvisor has created a community that leverages user generated content to successfully attract incremental visitors and search engines to their site while creating a self-sustaining ad supported business model which TripAdvisor has had the patience to allow to mature.
But playing the waiting game can be tedious and apparently TripAdvisor has decided that, while it has become a master of the game, it might be time to become more proactive. Just this last week TripAdvisor announced their acquisition of five different travel community websites: