Marketing Pilgrim's "Social Media" Channel

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Yahoo Acquires MyBlogLog

It appears Marketing Pilgrim and Yahoo are on the same page…we both think MyBlogLog is a pretty cool company!

The social network for bloggers and blog readers has seen great growth in the past few months with lots of blogs installing their tracking code and building their MyBlogLog community. Once again proving it’s in touch with social media, Yahoo has snapped up the company for a reported $10-12 million.

Judging by the official MyBlogLog blog, the guys appear to be excited about the acquisition and explain what backing from Yahoo will mean to them.

Yahoo! is going to put loads of resources into MyBlogLog and help us roll out a ton of new features.  Plus, we’re moving to their infrastructure, which should help with those occasional slowdowns.

ChaCha-Ching! Amazon’s Jeff Bezos Among Group Investing $6 Million in Human-Powered Search Engine

It looks like we’ll be hearing more of human-powered search engine ChaCha as they today announce they have secured $6 million in private funding. The group of investors includes…

…Bezos Expeditions, the personal investment firm of Jeff Bezos, with additional participation from Rod Canion, founding CEO of Compaq Computer, and Jack Gill, veteran Silicon Valley investor, founder of Vanguard Ventures and current partner at Maven Ventures

ChaCha launched in September 2006 and claims to have 20,000 people signed-up as user guides. They don’t reveal how many people are actually using the search engine, but claim they have “already garnered user traffic at levels that exceed many first generation search engines”. Anyone care to guess what that number would be?

Sex Vs. Zune

After I announced I’d be giving away a free Zune MP3 player to one lucky member of Marketing Pilgrim’s MyBlogLog community, Shoemoney decided he’d throw down the gauntlet.

His challenge? That sex still sells and people who join MyBlogLog are essentially only one step above MySpace users (my words, not his), and would rather see a photo of an attractive girl in a tight top, than win a Zune.

It’s an interesting challenge, and while I’m more interested in building community members than beating Jeremy, it will be fun to see who “wins” this social experiment.

So, in the meantime, I’ll ask you. Are you that easily swayed by a picture of a pretty girl? Or does old fashioned bribery work best? ;-)

Thanks for adding an extra twist Jeremy!

Will Pligg Be the End of Digg?

An interesting conversation is going on between Lyndon Antcliff and Jason Calacanis about whether Digg can withstand the onslaught of clones using Pligg.

While Lyndon demonstrates just how many Digg clones are gaining traction, Jason suggests Digg will remain strong as it is focused on an important vertical – young, tech males.

Calacanis also explains why Digg needs to be careful not to mess with the the formula that attracts young techies.

When you build a huge, passionate community like digg has (and Fark, Slashdot, Engadget, iVillage, and the Well have), you live and die with that group. If digg wants to go big they should start a second digg for women, and one for politics–they shouldn’t do it as part of digg.

MySpace Claims 85% of all Teen Social Network Users

A new Pew Internet & American Life Project survey of U.S. teens aged 12 to 17, reveals 55% of those with internet access visit social networking sites and of those 85% prefer MySpace.

Hidden in the data is a clue of how these teens will help ensure social networks become key to marketers in the future. Just 5% of those surveyed admit they don’t actually participate – they just “lurk”. With 95% of them actively engaging their peers, those marketers not including social networks and word-of-mouth in their marketing mix, will find it increasingly difficult to reach the consumer of tomorrow.

Via Reuters.

Traditional Media Struggles to Monetize User-Generated Content

Reuters has details of a new report from Deloitte that looks at media trends for 2007. Part of the report focuses on how successful mainstream media will be at integrating user-generated content. The biggest problem appears to be how they’ll make money from user  content.

Howard Davies, a director of media strategy at Deloitte explains why it’s tough to make money from social media.

“There’s something about the social user … community that is absolutely not professional and so the community doesn’t want it to be commercialised,” he said about advertising around Web sites dedicated to the content.

Michael Arrington’s Tech Companies to Watch in 2007

TechCrunch’s infamous Michael Arrington has listed the “Web 2.0″ companies he couldn’t live without in 2007, but we may as well call it “the top tech companies to watch in 2007″.

It’s a list most marketers should consider reviewing. While it has some tech companies that don’t quite cross into marketing, Arrington’s list is full of social media and search companies, including Ask City, BlueDot, Digg, Flickr, YouTube and more.