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1/3 Adults Consult Wikipedia; CD Version Out

The Washington Post reports today on a Pew Internet study that states that Wikipedia receives around 70% of its traffic from search engines (citing Hitwise), and one in three adults consults Wikipedia—39% of men and 34% of women. The full study also notes that 50% of those consulting Wikipedia are college graduates. One hopes they take the information they find with the appropriate grain of salt.

The Washington Post also notes the role of SEO in Wikipedia’s search engine traffic:

Most Influential People of the Year? Time Magazine Wants You to Decide

Time magazine wants your help in determining the most influential people of the year. They’ve posted a short-list of 200 potential candidates, and guess who’s currently topping the list?

Stephen Colbert!

Could the mischievous Comedy Central host possibly add “most influential” person of the year, to his “greatest living American” title?

You decide!

MySpace and Photobucket Make Up

Last week, as Andy mentioned, MySpace blocked Photobucket videos and remixes from displaying on its members’ pages.

As of yesterday, the problem was resolved. Photobucket CEO Alex Welch stated on their blog:

Moving forward, we’ve established open lines of communication and procedures with MySpace to prevent a sudden block of Photobucket content in the future. We want our users to be able to share their content and understand it must be within the framework of MySpace’s Terms of Service for it to appear on the site.

How had the violated the TOS in the first place? Apparently, Photobucket encouraged its users to post ad-sponsored slideshows. From MySpace’s TOS:

Commercial advertisements, affiliate links, and other forms of solicitation may be removed from Member profiles without notice and may result in termination of Membership privileges.

Marketers Learn the Value of Social Networks

Fox Interactive Media – and about half a dozen other companies – conducted a study to determine the value of social media for marketers. Sampling 3,000 US internet users, they discovered…

  • More than 70% of Americans 15-34 are actively using social networks online, and the research showed social networking sites taking a strong foothold in the primetime hours.
  • 31% of online social networkers claim they spend more time on the Web in general after starting to use a social network.
  • Brands such as adidas and Electronic Arts attributed more than 70% of their marketing return on investment to the “Momentum Effect.”

That “Momentum Effect” is a cute term coined by the study to define “the impact of a brand within a social network beyond traditional advertising impressions to encompass the “pass along” power of consumer-to-consumer communication.” In other words, viral marketing, tipping point, word of mouth, etc.

Strategies for Corporate Social Media Management

Having helped Hitachi develop its social media plan, Jeremiah Owyang is now with PodTech and helping other corporations set up social media strategies.

He recently gave a presentation to Intel and has shared some of that advice on his blog. You’ll find many great ideas and suggestions, including…

  • Recognize the new influencers. Like Media, Press, and Analysts, consider Social Media in your industry as yet an additional influence group to reach.
  • Prepare for all scenarios. Create an internal process or at least discuss how to deal with crises. (such as exploding products, embarrassing situations). Draw from classic PR strategies, but realize that acting quickly in a human way, and not hiding is key.

New York Times Looks at Twitter

The NYT looks at the growth of Twitter and comes to the same conclusion as many of us. Twitter is neat, intriguing, but does it have a place in business or your friends circle.

I’ve been using Twitter for a week or so now, and I certainly find it hit and miss. While I enjoy the personal Tweets of some friends, others I’d just prefer to hear about their business activities. Maybe Twitter needs some kind of tag that describes the tweet as either personal or business – that way you could filter them out.

Honeymoon Over For Social Networks? Back to School, Then

MediaPost reports on an In-Stat report that says the honeymoon is over for social networks. It’s time to root, hog, or die: “They need to start generating revenue now or bow out of the race, according to a new report from In-Stat. ‘In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members,’ said In-Stat analyst Jill Meyers.”

She encouraged social networks to get down to business by using the demographic information they’ve already collected to attract advertisers looking for a particular target:

“Each social networking site collects a plethora of personal and demographic data on each member,” said Meyers, “and while selling these data to target marketing groups may be unappealing to site members, it may be the best route to profitability for site operators.”