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Technorati Launches Where’s the Fire? (WTF)

We caught a brief glimpse of Technorati’s WTF, yesterday, when Rubel captured a screenshot before the service was pulled. Today, Technorati’s David Sifry makes the official announcement about the launch.

So what exactly is WTF?

When you see a top search with an orange flame next to it, it means at least one person from the community has written their view as to why that topic is hot – right now. The community is also invited to either write their own explanation or vote on the WTFs they view as most helpful. Based on a combination of number of votes and timeliness, the top WTFs by search topic appear on the top of the results page.

Blinkx It? I Don’t Know What the Heck to Do With It!

I’m with Pete Cashmore on this one. Popular video search engine, Blinkx, had launched a widget for blog owners and social networks (MySpace etc) that allows them to display relevant videos on their site.

But why?

Ok, so the videos are targeted, and the widget is not very intrusive, but where’s the benefit for me? Us? Bloggers?

I already have a number of widgets on Marketing Pilgrim – each already slowing down load times. In order to convince me to add another one, a widget needs to offer either:

  1. Some kind of revenue for me
  2. A strong value to my readers – so they’ll come back, tell others etc

I fail to see where Blinkx It meets either of these criteria. Anyone seeing a benefit, I’m missing?

Hiring Stephen Colbert to Help with Wikipedia NoFollow Campaign

I think I’ve just discovered the new spokesman for our “Nofollow me to Wikipedia” campaign – Stephen Colbert.

As Rand points out, Colbert has already taken many stabs at Wikipedia – even getting his viewers to change the entry on “elephants” to say the population has tripled in the past ten years. His latest funnies include:

Wikipedia – The encyclopedia where you can be an authority, even if you don’t know what the hell you’re talking about.

My favorite is when he offers $5 to the first person who changes the entry on “reality” to “reality is a commodity”. Then mocks all those that might say “that’s not what reality is”..

“Oh really? Go and look it up on Wikipedia, I think you’ll find that I’m right”

Can Technorati Challenge Digg with New Site?

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Steve Rubel managed to capture a screenshot of a new site called WTF (Where’s the Fire), before it was taken down. It appears to be the work of Technorati, the well known and trusted blog search engine.

Boy, I’m excited to see this move by them. Digg has become a very closed community, and it’s virtually impossible to have your site featured, if the top users decide they just don’t like you. Combine that with a very tech-focused audience, and Digg becomes less compelling as a resource for readers or those being featured.

WTF is likely to be a huge hit, combining the trust of Technorati and the features of Digg (and maybe a dash of Techmeme). I’m looking forward to the official word – this is a community I think I can finally get behind.

LinkedIn Raises Another $13m, What Are They Planning?

Michael Arrington has news that business social network LinkedIn has secured another $12.8 million in financing.

LinkedIn has seen great growth, with $10 million in revenue in 2006 – impressive for any social network – and the successful launch of LinkedIn Answers. So, the question is, with that type of success, what do they need the money for?

Clearly they have plans to roll-out new features but would they need $13m for that? Maybe they’re looking to make an acquisition, which is what my money would be on.

Mashable Gets New Look

I always thought Mashable had a fresh, clean look to it. Pete Cashmore’s decided it needs more of a Web 3.0 feel and has launched a new design.

The new look is great and clearly Pete’s looking to provide more bang-for-the-buck to his advertisers, by adding eight 125×125 slots – which is becoming the norm these days. I am however, curious about why he pushed some navigation and contact info to the footer, and left about 150px wide of space in the left sidebar.

Overall, very nice. And, btw, the content is equally impressive. If you want to keep up with the social networking space, add Mashable to your list of feeds.

Watching Whether Companies DoTheRightThing.com

I’ve noticed a new referrer in my Google Analytics stats, over the past few days. DoTheRightThing.com has been sending some decent visitor numbers to the Yahoo story we ran a couple of weeks back.

I headed over to the site to see who they are and discovered a digg-like community that rates companies positively or negatively based upon their actions.

The company was founded in 2006 by Ryan Mickle and Rod Ebrahimi and it appears their goal is to provide a platform of accountability for big businesses.

GoDaddy, Wal-Mart and Starbucks are among the current companies under the social microscope. Companies tracking sentiment analysis of their online reputation would be wise to add this site to the list.