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Should You Use Paid Inclusion for StumbleUpon?

StumbleUpon is popular, delivers interested and qualified traffic and is relatively cheap for their paid inclusion program. But like other social media, StumbleUpon isn’t the easiest way to promote your site. In fact, it may not even be valuable to promote your site. As StumbleUpon warns in their advertising FAQ:

Some content doesn’t work well with StumbleUpon. A hard-sell offering little introduction or supporting information will seem out of place to StumbleUpon’s community members. Remember that they’re using the service to find something new, something different. Pages that contain little more than a list of ppc or affiliate links also will not perform well.

Is it worth is to promote your site via paid inclusion on StumbleUpon? The cost is $0.05/impression. The conversion rate will obviously depend on what a conversion is for your site.

Digg, Reddit Milestones

Digg reports they’ve reached an impressive 1 million user accounts. (If you’re a Diggr and planning on being in the San Francisco area “mid April,” possibly April 19, you’re being invited to a party in that post, so check it out.)

Digg doesn’t mention, however, how many of the accounts are duplicates, suspended or inactive. Michael Arrington (and some commenters on the post) openly admits that at least 10 of those 1 million accounts are his. Time for my favorite smiley: :\ .

Reddit’s also in the news today, finally beginning to see some of the same bad press that Digg made famous (and then buried). Paul McNamara at NetworkWorld calls them a meritocracy and points out that, at the time of his writing, 14 of the 15 top items on Reddit were calling for Bush’s impeachment.

‘McPaper’ to ‘McWeb2.0′: USATODAY Goes Social

It’s been two days since USA TODAY redesigned its site, adding serious social components. The new social features include the ability to make comments on news stories, “recommend” stories or comments, review movies and music, discuss in forums, contribute photos and more.

USATODAY says that the redesign impacts more than just the look and feel of their online presence:

While we’ve refined the design, we’ve also expanded the journalistic mission: Our ambition is to help readers quickly and easily make sense of the world around them by giving them a wider view of the news of the day and connecting them with other readers who can contribute to their understanding of events.

In addition to the visual and social changes, USATODAY has “cleaned up the layout, simplified the navigation, improved ‘search’, and made it easier to find related stories.”

Weekend Acquisitions

Neo@Ogilvy, the digital & direct media arm of Ogilvy, acquired Global Strategies International, “a leading search marketing consultancy,” they announced Friday. GSI specializes in SEO, brand reputation management and training.

In their press release, Neo@Ogilvy said of the merger:

“Search marketing cannot live in a silo anymore,” said Nasreen Madhany, Global CEO of Neo@Ogilvy. “It needs to be part of a 360 strategy for delivering marketing solutions. When managed holistically, search marketing can deliver branding as well as business results. The integration of GSI into Neo@Ogilvy will allow us to deliver end-to-end digital marketing solutions to clients throughout Neo’s global network.”

GSI will keep its founders, including recently elected SEMPO board member Bill Hunt, to “maintain its own identity within Neo@Ogilvy.”

The rest of the story

Here’s some of the news also going on in the search world now:

  • Google Blogoscoped features an FAQ of Google censorship, including a pretty comprehensive history of censorship by Google—and not just on Says Phillip Lenssen: “For the scope of this FAQ I’ll define censorship as missing results which are filtered for reasons of politics or regulations, not because they’re spam, non-family friendly, or copyright-infringements (though your mileage may vary).”
  • Today is Yahoo’s 12th birthday, according to Wired. That explains why they’re having such a hard time lately—they’re in the ‘awkward’ stage.
  • eMarketer reports that Facebook is tops with the 17-25 demographic (free on a limited basis). As a member of that demographic, I say, “Duh. MySpace is for my 15-year-old sister and child predators.” Females in the demographic name MySpace and YouTube as numbers 2 and 3, respectively. Males pick YouTube and Yahoo! as 2 and 3 (MySpace is #6—ight above Wikipedia).

The SMO Debate Begins

The newly announced Social Media and Tagging Forum at Cre8asite Forums is up and running. They’ve already announced three moderators: Liana Evans (SearchMarketingGurus), Chris Winfield (10e20) and Pierre Far (aka eKstreme). If you’re looking to debate how long YouTube will last or whether the traffic from SMO is any good, hop in.

Beer Gets Social

Anheuser-Busch has announced a partnership with, a relatively new social network for their “Here’s to Beer” campaign. appears to be particularly well-suited to Anheuser-Busch’s campaign. Unlike a network focusing on building online relationships, this social network is set up around real-life meetings in bars, clubs and other gathering places:

The places you like to go define you. MingleNow enables you to meet other people who are attracted to the same places. . . . Most importantly, MingleNow has a built in calendar to organize your weekend without having to wade through calls, emails and IMs.

Also, by utilizing a startup, Anheuser-Busch can take advantage of its newness and help to shape the network around their campaign and brand. As MediaPost puts it: