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Beer Gets Social

Anheuser-Busch has announced a partnership with MingleNow.com, a relatively new social network for their “Here’s to Beer” campaign.

MingleNow.com appears to be particularly well-suited to Anheuser-Busch’s campaign. Unlike a network focusing on building online relationships, this social network is set up around real-life meetings in bars, clubs and other gathering places:

The places you like to go define you. MingleNow enables you to meet other people who are attracted to the same places. . . . Most importantly, MingleNow has a built in calendar to organize your weekend without having to wade through calls, emails and IMs.

Also, by utilizing a startup, Anheuser-Busch can take advantage of its newness and help to shape the network around their campaign and brand. As MediaPost puts it:

Wired.com Proves Digg Can Still be Bought

Despite the many bold claims by Digg execs that the popular tagging site can easily spot attempts to game the system, Wired.com proves that it can be done – and quite easily too.

Four and a half hours later, I was the only person who had dugg my story. That’s when I hired a Digg-gaming service called User/Submitter, or U/S. This enterprise, run by one or more zealously anonymous individuals, advertises that it can help “submitters” get Digg stories noticed by paying “users” to digg them…Ten hours after hiring U/S, I had 40 diggs…When I woke up in the morning, my story had been awarded the “became popular” tag and had 121 diggs. U/S had done what it promised: The company had helped me buy my way into Digg popularity, and my site traffic had gone way up — overnight, I’d been hammered with so many hits that the diggers had to set up a mirror.

MSN Invites You to Take Over Mainstream Media

MSNBC is launching a site for citizen journalists to contribute to their news. As a separate site, FirstPerson has a social media twist to it:

In the coming months, you will see the FirstPerson logo show up throughout the site, seeking your input and contributions on stories both serious and light-hearted. You will also be able to quickly scan through FirstPerson submission requests from throughout the site. . . .

See FirstPerson content from other readers you like? We invite you to vote for your favorite reader-submitted photos and video, and will let you know which ones the editors liked as well.

Although they say they’ll be taking “input and contributions on stories both serious and light-hearted,” right now their site is mostly requesting color stories: quirky local attractions, celebrity look-a-likes, dog photos, vintage car photos . . .

Is Your Site StumbleUponAble?

StumbleUpon is one of my favorite ways to browse the web, though I have to admit that I haven’t used it much lately. As the number of users nears 2 million, lots of Internet marketers are thinking about the best way to take advantage of the traffic.

After all, StumbleUpon offers a steady stream of qualified, interested visitors—if your content is good enough. If your content gets the “thumbs up,” it will be shown to more stumblers. If it gets “thumbs down” or no votes at all, it will be shown to stumblers with decreasing frequency.

How can you be sure your site is really ready for StumbleUpon?

StumbleUpon’s paid inclusion program FAQ gives a few guidelines:

North Carolina’s Wake County Library Bans MySpace on Computers

Local CBS affiliate, WRAL, has just reported that Wake County Public Libraries plans to prevent computer users from accessing MySpace.com. The library already has filters in place to prevent users from viewing pornographic web sites and those same filters will now work against MySpace accounts.

The reason? Too many people using MySpace to view pornographic content, which school children could be exposed to.

Odeo Hopes to Avoid Dead Pool, Up for Sale

When Evan Williams bought back Odeo in October, it looked like the newly formed Obvious Corp, would keep growing the podcasting site. Since then Obvious’ other property, Twttr, has taken-off, so Williams has decided Odeo would be better off in someone else’s hands.

It seems likely Odeo is worth more to someone else than it is to us at this point, so we’re looking for a new home for it. We’ve been having some conversations with potential buyers, and this is our attempt to put the word out more widely in the most expeditious way (and without involving investment bankers and the like). If we don’t get any attractive offers, we’ll continue to run it.

Williams is open to cash or equity deals and is selling off odeo.com, studio.odeo.com and all of the code etc.

Digg Threatened by New Yahoo Site?

So, Yahoo launches a new Suggestion Board format for visitors to browse suggestions submitted by users of properties such as Yahoo Autos, and it looks very similar to Digg.

Digg users get their underpants in a wad, and start screaming that the site is a blatant rip-off of Digg.

Diggers even go as far as spamming the new Yahoo Suggestion Board. (allegedly)

Meanwhile, blogger Andy Beal, suggests that Diggers accept that, unless Digg holds a patent for the “voting system”, it’s going to find more and more sites copying its format. When you get something right, others are going to copy you, it’s annoying but it’s life.

Instead of whining – appearing that you’re threatened by Yahoo’s foray into social voting – go back and think of ways to continue to innovate.