Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

New York Times Joins List of Digg Spammers

If we’re to believe the tripe fed to us by CNET recently, we’d have to add the New York Times to the list of “spammers” and “scammers” out to game Digg. Why?

TechCrunch reports that the NYT has added social bookmark links to many of its stories, including links to Digg, Facebook and Newsvine.

This seems like a begrudging move for The Times, a paper with an elitist reputation and a crossword puzzle that you need a PhD to solve. A social networking site like Facebook doesn’t seem the type of company that The Times would consort with but getting into social news sharing is just good business these days.

Does this mean that social bookmarking has jumped the shark? How can it be trendy and cutting edge, if even the NYT is in on the act?

CNET Gets it Wrong about Digg Optimization

I’m normally a fan of Elinor Mills stuff on CNET, but her story about the manipulation of Digg is just wrong, wrong and wrong.

The article basically discusses how marketers are using Digg to promote their company. This social media marketing is no different to search engine marketing, and those that try to get stories on the front page of Digg still need to provide quality content, or the community will bury it.

It’s not a scam or spam, yet Elinor refers to the practice in the same way SEO used to be discussed, a few years back. She refers to the “scammers” and “spammers” who are out to game Digg.

And how would you define a “splog”. I certainly would not use this description…

You’ve Got to Digg Neil Patel

I had the pleasure of meeting Neil Patel, of ACS, for the first time at the recent PubCon, he (and Cameron too) is a great guy and very smart. He also happens to be an expert on Digg and other social media.

You can catch Neil on ShoeMoney’s radio show and even Guy Kawasaki is a fan of Neil’s guide to Digg.

Bribe a Moderator and Get on Digg

Want to know a quick and easy way to get on the front page of Digg? Simply find one of their moderators and persuade him/her that you deserve to be on the front page. According to The Mu Life, a moderator can get you on the front page with just 1 Digg!

While I respect Digg’s option to do whatever the heck it likes, it certainly sucks that a system that is supposed to be a tool for the masses, can be influenced by just one person.

Vertical Search & Tagging with BlueOrganizer

Mark Cuban would hate this post, but TechCrunch does such a great job of explaining how BlueOrganizer can help take your web tagging to a new level, that I’m just going to point you to them.

Universal Music Suing MySpace

Universal Music has decided the best way to obtain licensing fees from MySpace is to sue them first, establish an infringement, and then do the deal. At least, that appears to be their strategy, according to the NY Times.

The lawsuit, filed in federal court in Los Angeles, is seen as part of a strategy by Universal to test provisions of a federal law that provides a “safe harborâ€? to Internet companies that follow certain procedures to filter out copyrighted works…If Universal can win in court, it is likely to gain leverage in negotiating licensing terms with user-driven services — just at the moment that those services are attracting deep-pocketed partners.

MySpace seperately announced a new tool that would allow copyright holders to flag videos used without permission. Right…pure coincidence, I’m sure.

Yahoo Buys Contest Site Bix, But Why?

I must admit to being a little perplexed as to why Yahoo decided it needed to acquire Bix, a company that provides online karaoke and contests.

The company does have 1 million users and has gotten to that size by offering contests with prizes worth as much as $50,000. But online karaoke?

I suspect this deal is as much about the people, as it is about the intellectual property. Here’s what TechCrunch has to say about the founder of Bix.

[CEO Mike] Speiser was previously the founder of Epinions…Yahoo! got a seasoned social media man to put in charge of a number of product management at the company’s most social products.

The fact that the terms of the deal were not disclosed, but likely less than $15 million, it’s highly likely this was a human capital driven deal.