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Linkbaiting in 2007

I don’t know who’s smarter, Nick Wilson for writing this excellent post on linkbaiting tactics for 2007, or Danny Sullivan for persuading him to publish this post (which is blatant linkbait itself) on Search Engine Land. Regardless, it’s a great read.

Linkbait, as we know it, can be summed up using just one of Nick’s paragraphs…

Good linkbait is remarkable. There are many components to good linkbait, and infinite strategies and hooks, but at the end of the day, it boils down to this one thing. Your content needs to be amazing. If you can hit that sweet spot for your audience then the links will roll in, and in, and in, and in.

And what’s the future of linkbaiting? Nick suggests the NYT may have it right, with their article on widgets.

Friday Humor…

Found this via Michael Arrington. I agree it’s a great way to build buzz. It’s the funniest video I’ve seen in ages.

Has mildly bad language…

Yahoo Answers Adding More Social Features

Yahoo has just opened a whole new bag of Social Media Marketing fun for us Internet marketers. On the 360 blog they announced the ability to star Yahoo Answers questions.

Starring questions lets the Answers community surface the best questions on the site. When a question is starred, it is automatically nominated to appear in the new “Popular” list on the front page of Answers (check it out!).

Answers’ Popular list is similar to Flickr’s “Interestingness” and the del.icio.us “Hotlist.” Sharing popular content has made these community experiences much better, and we believe our community will benefit from sharing interests with each other.

New Tools Help You Get the Most Out of MyBlogLog

By now you’ll know of the great search marketing tools you can get when you sign up for SoloSEO (disc). They’ve just announced a set of free tools that will help you get the most out of the MyBlogLog community.

“The Missing MyBlogLog Tools” include:

Compare Blog Visitors

Compare Your Contacts

Compare Community Members

There’s a few more and each are worthy of MyBlogLog providing themselves. In fact, SoloSEO, tongue-in-cheek asks for a kick-back…

If Yahoo/MyBlogLog is reading this, these tools would be great to implement as a part MyBlogLog. All we ask is for 1% of your acquisition price or a free trip to Yahoo headquarters.

Speaking of MyBlogLog. Don’t forget, if you join our MyBlogLog community, you’ll be entered to win a Zune MP3 player! :-)

Interview with Megite.com’s Matthew Chen

Over at Search Engine Journal, Loren has an interview with the co-founder of Megite, a real-time news aggregation service.

I’m not overly familiar with them – they’re a mixture of Digg, Google News and Techmeme – but it appears they’re not that familiar with us either – just 69 referrals in the past six weeks – so we’ll call it quits. ;-)

Using Social Media to Build an Email List

Sally Falkow suggests that social media marketing can be utilized to build a more “traditional” email marketing list.

She outlines some case studies that support the notion and offers the following key tips:

  • You have to identify an audience interested in your content on a relevant social media site
  • You  have to offer them interesting and relevant content

  • Once you become a trusted source of information you’re home free – they convert very well. 

The concept certainly has the potential to do wonders for a marketing campaign. Email marketing works well, when the content is from a trusted source – something the recipient expects and looks forward to receiving. Social networks are built on friendship, sharing passions and trust, so are the perfect place to fish for email subscribers. (noticed I said “fish”, and not “phish”) ;-)

TechCrunch Gives Away $10k of Free Advertising Thanks to MyBlogLog Exploit

It appears there is one downside to having the MyBlogLog profile script on your blog and SoloSEO’s Michael Jensen has discovered it. (disc)

He used automatic refresh on Opera, a fake MyBlogLog account and an experiment on hundreds of blogs, including TechCrunch. He discovered that it’s easy to display any profile continually on blogs using the MyBlogLog script and generate lots of free traffic.

UPDATE: TechCrunch responds.