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Traditional Media Struggles to Monetize User-Generated Content

Reuters has details of a new report from Deloitte that looks at media trends for 2007. Part of the report focuses on how successful mainstream media will be at integrating user-generated content. The biggest problem appears to be how they’ll make money from user  content.

Howard Davies, a director of media strategy at Deloitte explains why it’s tough to make money from social media.

“There’s something about the social user … community that is absolutely not professional and so the community doesn’t want it to be commercialised,” he said about advertising around Web sites dedicated to the content.

Michael Arrington’s Tech Companies to Watch in 2007

TechCrunch’s infamous Michael Arrington has listed the “Web 2.0″ companies he couldn’t live without in 2007, but we may as well call it “the top tech companies to watch in 2007″.

It’s a list most marketers should consider reviewing. While it has some tech companies that don’t quite cross into marketing, Arrington’s list is full of social media and search companies, including Ask City, BlueDot, Digg, Flickr, YouTube and more.

Does the Digg Effect Last?

Darren Rowse responds to suggestions that traffic gained from being on Digg is fleeting and not long-term. He offers some excellent insights as to how Digg can benefit a blog’s traffic.

Here’s Darren’s observation of how the Digg effect increases his long-term traffic.

I’ve certainly seen the same effect with my own blog’s traffic, with a roughly 10% increase in daily traffic after the two instances this blog has been on Digg’s front page.

If you’ve experienced the “Digg effect”, did any of the visitors stick around for the long-term?

Friday’s Internet Marketing News Roundup

This will likely be the last news post until after Christmas. Here’s what’s caught my attention today.

  1. Avinash Kaushik discusses the merits of javascript analytics over web log files.
  2. Robert Scoble has re-discovered banner ads. He explains how Texas Instruments’ banner ads managed to catch his attention.
  3. Mashable is reporting LinkedIn has secured new funding which suggests the company has a $250 million value.
  4. Social media expert, Neil Patel, explains why some SEO web sites are being banned by Digg. Digg just doesn’t like SEO. Maybe the social bookmark site is receiving cash incentives from Did-It.
  5. Is MSN inflating the conversion data at adCenter? Search Engine Roundtable takes a look.
  6. Wengo is offering an embedded flash player for bloggers wishing to share their good looks via their web cam.

Don’t Miss Thursday’s Hottest Internet Marketing News

The internet marketing world appears to be winding down for Christmas, so news is on the lighter side. However, I’ve dug deep and come up with these hot items.

  1. Lee Odden has discovered his Top Rank Blog has been permanently banned on Digg, just because it posts SEO content. What the…?  Lee wasn’t doing anything wrong, apparently some diggers have enough clout to get a site a pre-emptive ban.
  2. Do you know what SearchRank’s David Wallace wants for Christmas? No it’s not a Playstation 3 (although I am sure he wouldn’t say “no”). David lists five things he’d like to see happen in the SEM world, including adding blog spammers to Santa’s “naughty list”.

Getting Up Early to Game Digg

You have to get up pretty darn early, if you want to try and game Digg. Your best bet to get traffic from Digg is to simply create something that is “Digg-worthy”. Sending an email to the Top 30 Digg users and asking them to help promote your company, is just dumb. Unfortunately for one top digger, he fell for the pitch and ended up having his account suspended.

Here’s where Digger Karim “Supernova17″ Yergaliyev went wrong. He agreed to a request from a company that had emailed all of the Top 30 Diggers. Hello? Didn’t it occur to you that the other 29 would recognize realize that you were the one who gave in to temptation?

NewsGator and Edelman Build Hosted Conversations

GigaOM has news that PR firm Edelman and RSS aggregator NewsGator are joining forces to create user-created communities called “Hosted Conversations”.

Brands will be able to allow consumers to participate in an online community and share news, blog feeds and conversations. They also plan to tie-in banner ads which will run content pulled from the hosted conversations.

It’s a neat idea and expands on a concept Converseon (disc) has been utilizing with their clients for a few months now. Instead of companies trying to muscle their way in on already established conversations about their products, they can have better success by embracing the consumer from the outset.