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Hiring Stephen Colbert to Help with Wikipedia NoFollow Campaign

I think I’ve just discovered the new spokesman for our “Nofollow me to Wikipedia” campaign – Stephen Colbert.

As Rand points out, Colbert has already taken many stabs at Wikipedia – even getting his viewers to change the entry on “elephants” to say the population has tripled in the past ten years. His latest funnies include:

Wikipedia – The encyclopedia where you can be an authority, even if you don’t know what the hell you’re talking about.

My favorite is when he offers $5 to the first person who changes the entry on “reality” to “reality is a commodity”. Then mocks all those that might say “that’s not what reality is”..

“Oh really? Go and look it up on Wikipedia, I think you’ll find that I’m right”

Can Technorati Challenge Digg with New Site?

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Steve Rubel managed to capture a screenshot of a new site called WTF (Where’s the Fire), before it was taken down. It appears to be the work of Technorati, the well known and trusted blog search engine.

Boy, I’m excited to see this move by them. Digg has become a very closed community, and it’s virtually impossible to have your site featured, if the top users decide they just don’t like you. Combine that with a very tech-focused audience, and Digg becomes less compelling as a resource for readers or those being featured.

WTF is likely to be a huge hit, combining the trust of Technorati and the features of Digg (and maybe a dash of Techmeme). I’m looking forward to the official word – this is a community I think I can finally get behind.

LinkedIn Raises Another $13m, What Are They Planning?

Michael Arrington has news that business social network LinkedIn has secured another $12.8 million in financing.

LinkedIn has seen great growth, with $10 million in revenue in 2006 – impressive for any social network – and the successful launch of LinkedIn Answers. So, the question is, with that type of success, what do they need the money for?

Clearly they have plans to roll-out new features but would they need $13m for that? Maybe they’re looking to make an acquisition, which is what my money would be on.

Mashable Gets New Look

I always thought Mashable had a fresh, clean look to it. Pete Cashmore’s decided it needs more of a Web 3.0 feel and has launched a new design.

The new look is great and clearly Pete’s looking to provide more bang-for-the-buck to his advertisers, by adding eight 125×125 slots – which is becoming the norm these days. I am however, curious about why he pushed some navigation and contact info to the footer, and left about 150px wide of space in the left sidebar.

Overall, very nice. And, btw, the content is equally impressive. If you want to keep up with the social networking space, add Mashable to your list of feeds.

Watching Whether Companies DoTheRightThing.com

I’ve noticed a new referrer in my Google Analytics stats, over the past few days. DoTheRightThing.com has been sending some decent visitor numbers to the Yahoo story we ran a couple of weeks back.

I headed over to the site to see who they are and discovered a digg-like community that rates companies positively or negatively based upon their actions.

The company was founded in 2006 by Ryan Mickle and Rod Ebrahimi and it appears their goal is to provide a platform of accountability for big businesses.

GoDaddy, Wal-Mart and Starbucks are among the current companies under the social microscope. Companies tracking sentiment analysis of their online reputation would be wise to add this site to the list.

Viral Contest Campaign Case Study

I’m a huge fan of case studies. I find it inspiring to hear success stories. Sverre Sjøthun of SEOBomb has posted about his most recent viral campaign success for Crestock.com.

Sverre coordinated a photoshop contest with some very high profile judges and the results were amazing.

Crestock.com got 200,000 unique users from the contest, went on Digg, doubled their average daily traffic after the contest, got over 5000 new customers and increased their organic search engine traffic by 1258% – in one month!

With so much talk about linkbait and social media marketing lately, we tend to forget there has always been that traffic magnet for the web, viral campaigns. They are separate but the same. Most viral campaigns are linkbait but very few pieces of linkbait can be considered viral campaigns.

Campaign to Reduce Wikipedia’s PageRank to Zero

Stop Wikipedia's NOFOLLOW! When news spread that Wikipedia was going to add the “NOFOLLOW” attribute to all external links, in an effort to reduce spam, I suggested that the issue could be resolved if everyone linking to Wikipedia, added a NOFOLLOW and effectively reduce the value of a Wikipedia link. That would take care of the issue in the same blinkered way that Wikipedia deemed appropriate.

That sentiment appeared to resonate with a few other bloggers, so I’ve decided to turn it more into a campaign. Until Wikipedia realizes that its popularity (and link value) has only come about because hundreds of thousands of lowly webmasters linked to the site without using the NOFOLLOW tag, I plan to include NOFOLLOW on any future links to Wikipedia and will display the above logo on my site as a battle-cry to rally others.