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Will Pligg Be the End of Digg?

An interesting conversation is going on between Lyndon Antcliff and Jason Calacanis about whether Digg can withstand the onslaught of clones using Pligg.

While Lyndon demonstrates just how many Digg clones are gaining traction, Jason suggests Digg will remain strong as it is focused on an important vertical – young, tech males.

Calacanis also explains why Digg needs to be careful not to mess with the the formula that attracts young techies.

When you build a huge, passionate community like digg has (and Fark, Slashdot, Engadget, iVillage, and the Well have), you live and die with that group. If digg wants to go big they should start a second digg for women, and one for politics–they shouldn’t do it as part of digg.

MySpace Claims 85% of all Teen Social Network Users

A new Pew Internet & American Life Project survey of U.S. teens aged 12 to 17, reveals 55% of those with internet access visit social networking sites and of those 85% prefer MySpace.

Hidden in the data is a clue of how these teens will help ensure social networks become key to marketers in the future. Just 5% of those surveyed admit they don’t actually participate – they just “lurk”. With 95% of them actively engaging their peers, those marketers not including social networks and word-of-mouth in their marketing mix, will find it increasingly difficult to reach the consumer of tomorrow.

Via Reuters.

Traditional Media Struggles to Monetize User-Generated Content

Reuters has details of a new report from Deloitte that looks at media trends for 2007. Part of the report focuses on how successful mainstream media will be at integrating user-generated content. The biggest problem appears to be how they’ll make money from user  content.

Howard Davies, a director of media strategy at Deloitte explains why it’s tough to make money from social media.

“There’s something about the social user … community that is absolutely not professional and so the community doesn’t want it to be commercialised,” he said about advertising around Web sites dedicated to the content.

Michael Arrington’s Tech Companies to Watch in 2007

TechCrunch’s infamous Michael Arrington has listed the “Web 2.0″ companies he couldn’t live without in 2007, but we may as well call it “the top tech companies to watch in 2007″.

It’s a list most marketers should consider reviewing. While it has some tech companies that don’t quite cross into marketing, Arrington’s list is full of social media and search companies, including Ask City, BlueDot, Digg, Flickr, YouTube and more.

Does the Digg Effect Last?

Darren Rowse responds to suggestions that traffic gained from being on Digg is fleeting and not long-term. He offers some excellent insights as to how Digg can benefit a blog’s traffic.

Here’s Darren’s observation of how the Digg effect increases his long-term traffic.

I’ve certainly seen the same effect with my own blog’s traffic, with a roughly 10% increase in daily traffic after the two instances this blog has been on Digg’s front page.

If you’ve experienced the “Digg effect”, did any of the visitors stick around for the long-term?

Friday’s Internet Marketing News Roundup

This will likely be the last news post until after Christmas. Here’s what’s caught my attention today.

  1. Avinash Kaushik discusses the merits of javascript analytics over web log files.
  2. Robert Scoble has re-discovered banner ads. He explains how Texas Instruments’ banner ads managed to catch his attention.
  3. Mashable is reporting LinkedIn has secured new funding which suggests the company has a $250 million value.
  4. Social media expert, Neil Patel, explains why some SEO web sites are being banned by Digg. Digg just doesn’t like SEO. Maybe the social bookmark site is receiving cash incentives from Did-It.
  5. Is MSN inflating the conversion data at adCenter? Search Engine Roundtable takes a look.
  6. Wengo is offering an embedded flash player for bloggers wishing to share their good looks via their web cam.

Don’t Miss Thursday’s Hottest Internet Marketing News

The internet marketing world appears to be winding down for Christmas, so news is on the lighter side. However, I’ve dug deep and come up with these hot items.

  1. Lee Odden has discovered his Top Rank Blog has been permanently banned on Digg, just because it posts SEO content. What the…?  Lee wasn’t doing anything wrong, apparently some diggers have enough clout to get a site a pre-emptive ban.
  2. Do you know what SearchRank’s David Wallace wants for Christmas? No it’s not a Playstation 3 (although I am sure he wouldn’t say “no”). David lists five things he’d like to see happen in the SEM world, including adding blog spammers to Santa’s “naughty list”.