Marketing Pilgrim's "Social Media" Channel

Sponsor Marketing Pilgrim's Social Media Channel today! Get in front of some of the most influential readers in the Internet and social media marketing industry. Contact us today!

The Citizendium Lie

I like the idea behind Citizendium. It’s good. In fact, it might actually be the best model we’ve found yet. But it’s still a flawed idea—and it’s been flawed since before wikis were ever conceived.

With Citizendium going live this week, there’s been some discussion about its model. If you’ve missed it, the short version is that Citizendium requires contributors to prove their identities and provide a biography or curriculum vitae. In addition to contributors, more qualified editors will oversee the creation and content of articles relating to their area of expertise and postgraduate study.

What’s the problem? Well, aside from the fact that we’ve already seen how easy it is to fool a wiki into thinking you’re someone you’re not, there’s the simple fact that people make mistakes—sometimes glaringly obvious ones.

SoWeSay Puts Your Reputation in the Hands of Others

One of the most common features you’ll find in social networks such as LinkedIn, is the ability to recommend others and effectively vouch for their credibility.

SoWeSay is a new social networking site that focuses purely on peer review and recommendation, allowing you to create profiles, rate and review anyone you know or encounter online and offline.

Ok, we’ll have to watch this one. On one hand, I like the idea of being able to share your opinion on others, but I don’t like the lack of accountability. You don’t have to prove you know the person, in order to share a review, and you can also post the review anonymously – both could open up the service to abuse.

Facebook Best Used for Evaluating "Hotties" or Roman Art?

Andy Kessler has republished his WSJ interview with 22-year old Facebook founder, Mark Zuckerberg.

If you need a refresher on Facebook, it’s a good article to read. Of interest? Two uses of Facebook, that appear to be polar opposites.

Exhibit A

I watched a 23-year-old family friend, PK, solicit expert opinions gathered around his laptop asking which of the “hotties” he was connected to on Facebook he should pursue.

Exhibit B

“For the final exam, we had to learn the historical significance of something like 500 pieces of art from that period.”…Zuckerberg went to the course Web site, downloaded all the images and made a new site with a page for each image, along with a box to add comments. Then he forwarded the site’s link to the class list. Within an hour or two, a bunch of his classmates visited the site and filled out all the information about the photos…eventually getting an A in the class.

Will Mobile Phone Networks Realize Their Future is Tied to Social Networks?

Day one of reading the many feeds submitted by our readers, and I’m already sharing a lot of cool stuff over at my link blog.

Worthy of further consideration is Andrew Girdwood’s suggestion that mobile phone networks should look to embrace social networks as a way to grow their user-base. One of his ideas…

I think a great way phone networks could encourage loyalty from their subscribers is to offer a mobile social networking platform that’s coupled to the network. Leave the network and you’ll also have to leave that mobile social platform behind. Many people pick their networks simply through a social selection process. My friends are on Network X and therefore it makes sense for me to be on Network X.

Citizendium Hopes to Build a Better Wikipedia Without the Vandalism

One of the biggest criticisms of Wikipedia – apart from the addition of nofollow links – is that anyone can add, delete or modify an entry anonymously. This often causes major headaches – vandalized entries or spam links – and is the Achilles heel of the world’s most popular online encyclopedia.

Larry Sanger was part of the original team that launched Wikipedia and he’s now behind a new rival, Citizendium, that hopes to improve on Wikipedia and bring accountability to the information listed.

“If there’s going to be a free encyclopedia, I’d like there to be a better free encyclopedia,” says Sanger, 38, who has a doctorate in philosophy and speaks slowly, as if cautiously choosing every word. “It has bothered me that I helped to get a project started, Wikipedia, that people are misusing in this way, and yet the project itself has little chance of radically improving.”

Can Flickr’s Fake Help Yahoo Innovate?

CNET has a great interview with Flickr co-founder Caterina Fake, in which she discusses how big companies like Yahoo – her new boss – can innovate and develop great products, in the same way as a small start-up.

Of interest is Fake’s comments on what it takes to build an online community.

We very carefully built the community on Flickr, person by person. The team and I greeted every single person who arrived, introduced them around, hung out in the chatrooms.

It was a very hands-on process, building the community. And in the beginning Flickr was built side-by-side with feedback from the community: We were posting over 50 times a day in the forums. After you hit, say 10,000 members, or so, hopefully you’ve created a strong enough culture that people are greeting each other. It really is kind of like building a civilization.

Small Communities, Big Engagement

Engagement is getting to be quite the buzz word lately. While it’s certainly important to any site, engagement is the lifeblood of community websites. If you’re thinking about building an online community, a new study by online community developer Communispace can help.

Time for data. (Oh, numbers, how I love thee!) (And some words. Whatever.) From MediaPost:

  • 86% of the people who log on to private, facilitated communities with 300 to 500 members made contributions: they posted comments, initiated dialogues, participated in chats, brainstormed ideas, shared photos, and more. Only 14% merely logged in to observe, or “lurk.” [The opposite of most sites, yes?] The more intimate the community, the more people participate.