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Join Marketing Pilgrim’s MyBlogLog Community

If you’re curious how you too can have you photo appear on each comment you leave and in the “pilgrim readers” sidebar, you should consider joining our MyBlogLog.com community.

MyBlogLog tracks blog communities and their readers and is a great way to connect with other readers, discover new blogs, and even build some traffic for your own site.

Joining is quick and easy, and soon, we’ll all be able to enjoy your mugshot, alongside your words of wisdom! ;-)

Watching Blog Tag Spread

SoloSEO’s Michael Jensen (disc) has put together a page that is tracking the spread of Blog Tag thru the search marketing community. It seems some bloggers are so eager to play, they’re getting involved without first being tagged – it’s just that much fun!

In case you missed it, here’s my entry.

How Big Will Social Media Marketing Be in 2007?

Social media strategist Jeremiah Owyang is hearing more and more companies allocating budgets for social media marketing (SMM) in 2007.

Many companies are contributing a few thousands to tens of thousands per month on developing programs that are designed to reach out and join the online communities.  I don’t know in all cases where this budget is coming from, but I do know that old world print advertising dollars are shifting to ‘new’ media, and Social Media is part of this.

There’s no doubt that including outreach to online communities is key to any internet marketing campaign, but is SMM really going to hit big-time in 07?

First Look: StumbleUpon Announces New Video Surfing Site, StumbleVideo

If you’re familiar with StumbleUpon, the web surfing toolbar, you’ve probably spent countless hours hitting the “stumble” button and discovering sites that are eerily tailored towards your taste.

Taking that same concept, StumbleUpon has launched StumbleVideo, a web site that allows visitors to “surf” video content from MySpace, Google Video and YouTube, using the same technology used by the popular toolbar.

Earlier this week, I had a chance to sit down with StumbleUpon’s VP of Marketing, David Feller, and get a sneak peak at the new service. Unfortunately for me, it’s equally as addictive as the toolbar, and now I fear I’ll waste many afternoon hours viewing content that matches my interests.

For those of you not familiar with StumbleUpon, it’s a fast growing community founded in 2001, with 1.6 million people “Stumbling” roughly 4 million times each day. When joining, users select topics of interest and then asked to rate web sites presented to them, with a “thumbs-up” or “thumbs-down”. Users can also share their favorites, view their friends’ content, tag and submit new web pages.

With the launch of StumbleVideo, the company is betting that people will enjoy discovering new videos in the very same way, and spend even more time “channel surfing”. “People demand instant access to online video content that’s personally gratifying, and they don’t want to spend all day looking for it. That’s where StumbleUpon fits in,” says Feller. “StumbleVideo allows people to discover great videos they would likely never find using traditional keyword searches. The experience is like channel surfing through video content that is laser-targeted to your tastes.”

Is MySpace Really Larger than Yahoo?

So, Red Herring tells us that a new comScore report will show that MySpace had more page views in November than Yahoo.

What I would like to know is what was the average length of visit for those page views. It’s one thing to throw a lot of crap against a wall, but how much of it is sticking. In other words, which of the two sites does a better job of engaging its visitors?

At first glance, you may think MySpace is the winner. After all, it has more page views, with fewer visitors than Yahoo. But, there’s so much junk on MySpace, I’m curious to learn the average visit length of a MySpace visitor, compared to Yahoo.

Anyone seen the numbers for this?

New York Times Joins List of Digg Spammers

If we’re to believe the tripe fed to us by CNET recently, we’d have to add the New York Times to the list of “spammers” and “scammers” out to game Digg. Why?

TechCrunch reports that the NYT has added social bookmark links to many of its stories, including links to Digg, Facebook and Newsvine.

This seems like a begrudging move for The Times, a paper with an elitist reputation and a crossword puzzle that you need a PhD to solve. A social networking site like Facebook doesn’t seem the type of company that The Times would consort with but getting into social news sharing is just good business these days.

Does this mean that social bookmarking has jumped the shark? How can it be trendy and cutting edge, if even the NYT is in on the act?

CNET Gets it Wrong about Digg Optimization

I’m normally a fan of Elinor Mills stuff on CNET, but her story about the manipulation of Digg is just wrong, wrong and wrong.

The article basically discusses how marketers are using Digg to promote their company. This social media marketing is no different to search engine marketing, and those that try to get stories on the front page of Digg still need to provide quality content, or the community will bury it.

It’s not a scam or spam, yet Elinor refers to the practice in the same way SEO used to be discussed, a few years back. She refers to the “scammers” and “spammers” who are out to game Digg.

And how would you define a “splog”. I certainly would not use this description…